Forrester Research

ABM Trailblazer Demandbase Announces Buying Group AI, the Next Breakthrough in B2B

Retrieved on: 
Monday, June 5, 2023
Forrester Research, Noise, Marketing, Smarter Planet, CMOS, Intelligence, Research, Movement, ABM, Seagate, Organization, Motion, Aggregate, Demandbase, Purchasing, Scale Venture Partners, CRM, Growth, GTM, AI, Forrester, ChromeOS, Sales, B2B

SAN FRANCISCO, June 5, 2023 /PRNewswire/ -- Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today introduces the biggest breakthrough in B2B since ABM — AI-powered buying groups. Demandbase One™ will be the first and only platform to use cutting edge, generative AI to analyze millions of data points, drawing from more than 150M B2B contacts combined with the industry's deepest advertising, intent, and engagement data to generate dynamic B2B buying groups, assign roles and personas, and recommend new contacts. It also will aggregate buying signals across the group and streamline engagement, unlocking a clear competitive advantage and saving hours of manual research and guesswork to drive greater revenue growth.

Key Points: 
  • "As a company that heavily relies on ABM, Demandbase's new Buying Group solution will be a game changer," said Dan Cafiero, senior program manager, Account-Based Marketing and Paid Media at Seagate.
  • "The ability to automatically identify and engage with accurate buying groups, understanding their personas and roles, will revolutionize our sales and marketing efforts.
  • Demandbase pioneered the ABM movement and is now leading the way in this latest evolution of B2B go-to-market.
  • Demandbase Buying Group AI will launch out of beta in Q3 of 2023.

Zywave Begins Rollout of New AI-Driven Product Enhancements

Retrieved on: 
Thursday, June 1, 2023
Cloud, Insurance, Forrester Research, Growth, Marquess, Fintech, Zywave, Forrester, Architecture, Customer service, Machine learning, Mobile phone, Sales, AI

MILWAUKEE, June 1, 2023 /PRNewswire/ -- Industry-leading insurtech Zywave today announced it has begun rolling out several new product enhancements leveraging AI technology. The company reaffirmed its commitment to investing in AI-driven solutions, focusing development efforts on its industry-leading data and content assets.

Key Points: 
  • MILWAUKEE, June 1, 2023 /PRNewswire/ -- Industry-leading insurtech Zywave today announced it has begun rolling out several new product enhancements leveraging AI technology.
  • As an example, Zywave is utilizing generative AI to fuse its data and content offerings, amplifying their efficiency and capabilities, while maximizing user experience.
  • In addition to enhancements already launched, Zywave is working on more than 50 AI-enabled use cases.
  • Zywave's investment in AI technology is not just limited to product development, but also extends to the company's service, support, and corporate initiatives.

UKG Named a Leader in HCM by Top Research Firm

Retrieved on: 
Wednesday, May 31, 2023
Data Management, Other Manufacturing, Technology, Other Retail, Manufacturing, Payments, Retail, Other Professional Services, Business, Human Resources, Other Transport, Finance, Consulting, Accounting, Transport, Professional Services, Other Technology, Other Education, Software, Networks, Education, Workforce, Forrester Research, Gartner, Culture, Research, Organization, UKG, EX, Human resource management, HR, Forrester, HCM, Sales, Management

UKG , a leading provider of HR, payroll, and workforce management solutions for all people, was named a Leader in The Forrester Wave™: Human Capital Management, Q2 2023 report, published by Forrester Research.

Key Points: 
  • UKG , a leading provider of HR, payroll, and workforce management solutions for all people, was named a Leader in The Forrester Wave™: Human Capital Management, Q2 2023 report, published by Forrester Research.
  • This is the latest HCM industry report to name UKG a Leader, following recent #1 or Leader acknowledgments from analyst firms including Gartner , Nucleus Research , and Sapient Insights Group .
  • Forrester is one of the most influential research and advisory firms in the world, working with business leaders to provide proprietary research, consulting, and events to deliver better experiences and accelerate growth.
  • The Forrester Wave is a rigorous evaluation of HCM vendor market presence, solution strength, and innovation strategy and is designed to help technology buyers evaluate best-fit solutions for their organizations.

Radware’s New Web DDoS Protection Blocks Tsunami-Size Web DDoS Attacks Without Interrupting Legitimate Traffic

Retrieved on: 
Tuesday, May 23, 2023
Cloud, Knowledge, Forrester Research, Tsunami, Gartner, RPS, Quadrant, API, Denial-of-service attack, Research, Malka, WAFS, Organization, IPS, HTTP Flood, Flood, HTTPS, Algorithm, HTTP, Gigaom, WAF, Arms industry, Online shopping, Risk management

“The dramatic rise in Web DDoS Tsunami attacks poses an immediate cyber threat.

Key Points: 
  • “The dramatic rise in Web DDoS Tsunami attacks poses an immediate cyber threat.
  • As part of their latest campaigns, hackers are combining network and application layer attacks and using new tools to create these giant request-per-second (RPS) Web DDoS attacks.
  • To elude detection, these L7 DDoS attacks appear as legitimate traffic and leverage multiple evasion techniques, such as randomizing HTTP headers, cookies, spoofing IPs, and more.
  • In addition, Radware’s Cloud Web DDoS Protection:
    Minimizes false positives—Dedicated behavioral-based algorithms quickly and accurately detect and block L7 DDoS attacks without interrupting legitimate traffic.

TechTarget Named a Leader in B2B Intent Data Providers Report by Independent Research Firm

Retrieved on: 
Wednesday, May 24, 2023
Software, Internet, Professional Services, Search Engine Marketing, Technology, Publishing, Marketing, Advertising, Communications, Content Marketing, Other Technology, Consulting, Forrester Research, Software as a service, TechTarget, Uniqueness, ABM, Investment, Forrester, Priority, Sales, B2B

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has been named a Leader in the Forrester Research, Inc. May 2023 report: The Forrester Wave™: B2B Intent Data Providers, Q2 2023 .

Key Points: 
  • TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that it has been named a Leader in the Forrester Research, Inc. May 2023 report: The Forrester Wave™: B2B Intent Data Providers, Q2 2023 .
  • The report evaluated fourteen vendors across 26 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence.
  • TechTarget received the highest possible scores in 11 criteria, among them: Vision; Innovation; Uniqueness of proprietary data; Data granularity; Buying group identification; Compliant data collection; Customer marketing, retention, cross-sell, and upsell; and four more.
  • TechTarget’s proprietary purchase intent data is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals.

Independent Research Firm Confirms: AI Decision Platform of German Software Vendor ACTICO is 'Strong Performer'

Retrieved on: 
Wednesday, May 17, 2023
Insurance, Forrester Research, ING, Volkswagen Group, Organization, IT, Explainable artificial intelligence, Machine learning, AI, Forrester, Cryptocurrency, Online shopping

CHICAGO, IL, May 18, 2023 - (ACN Newswire) - Today, independent analyst firm Forrester Research released The Forrester Wave(TM): AI Decisioning Platforms, Q2 2023 (1).

Key Points: 
  • CHICAGO, IL, May 18, 2023 - (ACN Newswire) - Today, independent analyst firm Forrester Research released The Forrester Wave(TM): AI Decisioning Platforms, Q2 2023 (1).
  • Forrester names German vendor ACTICO a 'Strong Performer' among 12 other firms.
  • The German company, with offices in Chicago and Singapore, develops compliance and credit decisioning software for the finance sector.
  • These applications are based on the award-winning ACTICO Platform, which was evaluated in the Forrester report on the basis of 23 criteria and alongside 12 platforms of other vendors.

CrowdStrike Named a Leader in Managed Detection and Response by Independent Research Firm

Retrieved on: 
Thursday, May 18, 2023
Data Management, Security, Technology, Software, Networks, Artificial Intelligence, Cloud, Forrester Research, Software as a service, XDR, Intelligence, SOC, Organization, Total economic value, MDR, Risk, Scale (music), ROI, Forrester, Music, Medical device, CrowdStrike

CrowdStrike (Nasdaq: CRWD) today announced that Forrester Research, Inc. named CrowdStrike a Leader in The Forrester Wave™: Managed Detection and Response (MDR), Q2 2023 report[1].

Key Points: 
  • CrowdStrike (Nasdaq: CRWD) today announced that Forrester Research, Inc. named CrowdStrike a Leader in The Forrester Wave™: Managed Detection and Response (MDR), Q2 2023 report[1].
  • The vendor became a pre-eminent incident response firm and a dominant player in the endpoint security space.
  • To read The Forrester Wave™: Managed Detection and Response, Q2 2023 report, visit here .
  • [1] The Forrester Wave™: Managed Detection and Response, Q2 2023 report, Forrester Research, Inc., May 18, 2023

Webinar discusses the wide-reaching benefits of improved traceability in supply chains

Retrieved on: 
Thursday, May 18, 2023
Rockwell Automation, Forrester Research, Rockwell, Generate, Digitalization, NYSE, Bottomley, CEST, Automation

BRUSSELS, May 18, 2023 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, is hosting a webinar 11 a.m. CEST on 24 May that will reveal the business imperatives and operational benefits of improved traceability in supply chains.

Key Points: 
  • BRUSSELS, May 18, 2023 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, is hosting a webinar 11 a.m. CEST on 24 May that will reveal the business imperatives and operational benefits of improved traceability in supply chains.
  • As part of a wider digital transformation, serialization and traceability programs not only address ever-changing national and international legislation and compliance, but also underpin greater operational efficiencies.
  • "Many industries are seeing supply chain disruptions, and these can be measured, managed and mitigated far more effectively with greater visibility of data," Bottomley said.
  • This 'farm-to-fork' approach will ultimately deliver end-to-end visibility, not just for the enterprise, but also the end consumer."

InRule® Named a Leader in AI Decisioning by Independent Research Firm

Retrieved on: 
Wednesday, May 17, 2023
Software, Technology, Artificial Intelligence, Data Management, Security, Forrester Research, ModelOps, Research, Intelligence, Forrester, Explainable artificial intelligence, InRule Technology, Automation, Machine learning, Medical device

InRule Technology® , an intelligence automation company providing integrated decisioning, machine learning and process automation software to the enterprise, today announced that its platform has been named a leader by Forrester Research in The Forrester WaveTM: AI Decisioning Platforms, Q2 2023.

Key Points: 
  • InRule Technology® , an intelligence automation company providing integrated decisioning, machine learning and process automation software to the enterprise, today announced that its platform has been named a leader by Forrester Research in The Forrester WaveTM: AI Decisioning Platforms, Q2 2023.
  • According to the Forrester report, “AI decisioning platforms (AIDPs) provide enterprise business and technology teams with tools to author and automate business decision logic in a wide variety of applications by leveraging combinations of decision intelligence technologies such as business rules, machine learning models, mathematical models, and more.”
    Forrester Research invited the 13 most significant AI decisioning providers to participate in its independent analysis.
  • InRule and the other top providers were evaluated for The Forrester WaveTM against 23 criteria grouped into the following categories: current offering, strategy, and market presence.
  • InRule received the highest rating possible in the following criteria related to current offering: Explainability, ModelOps, Tools, Accelerators, and Security.

Televerde Recognized by Independent Research Firm in Revenue Development Services Landscape Report

Retrieved on: 
Wednesday, May 17, 2023
Forrester Research, Forrester, B2B, Marketing, Music, Televerde

PHOENIX, May 17, 2023 /PRNewswire/ -- Televerde , a global revenue creation partner supporting marketing, sales, and customer success for B2B businesses around the world, today announced that Forrester has recognized the company in the revenue development services report titled, "The Revenue Development Services Landscape, Q2 2023."

Key Points: 
  • PHOENIX, May 17, 2023 /PRNewswire/ -- Televerde , a global revenue creation partner supporting marketing, sales, and customer success for B2B businesses around the world, today announced that Forrester has recognized the company in the revenue development services report titled, "The Revenue Development Services Landscape, Q2 2023."
  • "We are honored to be recognized by Forrester in this revenue development services report.
  • For years, Televerde has been at the forefront of helping our clients identify, qualify, and develop leads for maximum impact on the sales funnel," said Chris McGugan, CEO of Televerde.
  • Forrester's Revenue Development Scmpurvices Landscape Report, Q2 2023 is available to Forrester subscribers or for purchase.