Actors are demanding that Hollywood catch up with technological changes in a sequel to a 1960 strike
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Monday, July 17, 2023
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For the first time since 1960, actors and screenwriters are on strike at the same time.
Key Points:
- For the first time since 1960, actors and screenwriters are on strike at the same time.
- Screenwriters, who have been on strike since May 2, have similar concerns.
- Premieres are being canceled, and Emmy-nominated actors aren’t campaigning for those prestigious TV awards.
Rewind to the rise of TV
- The first hit shows on TV aired in the mid-1940s, but actors initially earned far less from television than movies.
- Around 1960, with the advent of hits like “Leave It to Beaver,” “Beverly Hillbillies” and “Bonanza,” TV became very profitable.
- Actors demanded that their craft be compensated for TV shows about as highly as for their film appearances.
- Residuals are a form of royalty paid to actors when movies and TV shows air on television after their initial run.
Fast-forward to 2023
- People consume different types of media through subscriptions and streaming technology than they do while watching broadcast TV and cable television.
- Actors and writers are concerned that their compensation hasn’t kept up with this transformation.
- And the actors who are on strike argue that the formulas in place since 1960 to calculate residuals don’t work anymore.
Ejecting regularly scheduled shows
- That’s because streamers started making shows with lower budgets, as it costs less to produce fewer episodes.
- Since actors are typically paid per episode in which they perform, their salaries have dropped by virtue of having fewer appearances in even the most popular shows.
- Another change has to do with the question of whether particular shows will keep going.
- And their contracts often stop them from working on other shows between seasons.
Will AI erase actors?
- Without a contract that says otherwise, once a studio films an actor, it can potentially use the actor’s likeness in perpetuity.
- It is dystopian.” Until now, actors and writers say, the studios have refused to negotiate over AI with actors or writers.
- But both unions see AI as a threat to their members’ livelihoods, a point SAG-AFTRA President Fran Drescher made on MSNBC.
No ‘pause’ for widening inequality gap
- The gulf between what actors and top executives earn is a major difference between today’s actors and writer strikes and the 1960 strikes.
- In 1965, executives made 15 times the average salary of their workers.
- By 2021 those top execs were earning 350 times more than the average worker – including actors.
Watching union action on repeat
- From Starbucks baristas to Amazon’s union organizers to the workers planning the pending UPS strike, more and more Americans are fighting for higher wages and more control over their schedules.
- In fighting threats to their livelihoods, actors and screenwriters are the latest example of a national movement for stronger labor rights.