GENESIS KICKS OFF COLLEGE FOOTBALL SEASON AS PRE-GAME PRESENTING SPONSOR OF NBC SPORTS' B1G COLLEGE COUNTDOWN SHOW
FOUNTAIN VALLEY, Calif., Aug. 24, 2023 /PRNewswire/ -- This weekend, Genesis will help kick off the 2023 college football season with a new presenting sponsorship and pre-game integration of NBC Sports' College Countdown show for select Big Ten Football and Notre Dame Football games airing on NBC and streaming live on Peacock.
- FOUNTAIN VALLEY, Calif., Aug. 24, 2023 /PRNewswire/ -- This weekend, Genesis will help kick off the 2023 college football season with a new presenting sponsorship and pre-game integration of NBC Sports' College Countdown show for select Big Ten Football and Notre Dame Football games airing on NBC and streaming live on Peacock.
- "Delivering the highest standards of performance is a core promise to our customers and that aligns perfectly with college football."
- Genesis will be integrated into NBC Sports' B1G College Countdown broadcasts with logo placements, verbal mentions, content integration pods, video, and social media.
- Additionally, Genesis is the presenting sponsor of the all-new B1G Yards on-site activations.