Matcha Tea Market to Reach $4.48 Bn, Globally, by 2027 at 7.1% CAGR: Allied Market Research
Rise in number of health-conscious consumers globally, product innovations, and surge in demand for organic products drive the growth of the global matcha tea market.
- Rise in number of health-conscious consumers globally, product innovations, and surge in demand for organic products drive the growth of the global matcha tea market.
- This shift is likely to continue post-pandemic, since the properties in matcha tea are proven to keep individuals hearty and healthy.
- Based on region, Asia-Pacific, followed by North America, held the major share in 2019, garnering around half of the global matcha tea market.
- This is attributed to increase in consumption of wellness beverages, including matcha tea in countries such as China, Japan, Vietnam, and Indonesia.