Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day
Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30.
- Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30.
- All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International.
- A play on the loot box, the exterior is decorated with symbols of friendship and sharing that fade upon opening to reveal the vintage vending machine as the first NFT.
- The Friendship Card reimagines the design of Coca-Colas famous friendship-inspired trading cards from the 1940s for the digital world.