ON24 Announces 2024 Digital Engagement Benchmarks Report, Finding Personalization Has Greatest Impact on B2B Marketing Performance
Today ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced its annual, “2024 Digital Engagement Benchmarks Report,” to unveil the key trends in B2B customer and prospect digital behavior, and how go-to-market organizations can innovate across channels to increase their pipeline and revenue growth.
- Today ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced its annual, “2024 Digital Engagement Benchmarks Report,” to unveil the key trends in B2B customer and prospect digital behavior, and how go-to-market organizations can innovate across channels to increase their pipeline and revenue growth.
- "For the past decade, go-to-market teams have known the power of personalization to unlock business results, but the challenge of scaling personalization has stood in the way,” said Callan Young, CMO, ON24.
- Personalization is making a significant impact on the B2B buying journey - Engagement with calls-to-actions increased by nearly 70% YoY, requests for product demonstrations grew by 4X and conversion rates doubled for personalized experiences YoY.
- Audiences want to engage with experiences anytime, anywhere - The average number of unique interactions per attendee within on-demand experiences grew by 13% YoY.