Online to offline

Brick-and-Mortar is Pushed to Brick-and-Mortal. eCommerce is Not a Magic Bullet for Optical Stores.

Wednesday, May 20, 2020 - 3:04am

For example, less than 1% of small optical and eyeglasses stores have an online store.

Key Points: 
  • For example, less than 1% of small optical and eyeglasses stores have an online store.
  • The rest were paralyzed for three months, struggling to come up with the money to cover rent with nil revenues.
  • Even when they are open, it will be a long time before the consumer feels comfortable to contact-shop again.
  • The new normal means Online to Offline (O2O) for optical stores and other retail stores.

HKTDC to host Summer Virtual Expo

Thursday, May 7, 2020 - 7:00am

The HKTDC will also organise a Summer Virtual Expo next month to complement its physical fairs, doubling support for Hong Kong businesses.

Key Points: 
  • The HKTDC will also organise a Summer Virtual Expo next month to complement its physical fairs, doubling support for Hong Kong businesses.
  • The Spring Virtual Expo, organised by the Hong Kong Trade Development Council (HKTDC), concluded successfully with 1.4 million buyers visiting the online marketplace, hktdc.com Sourcing.
  • The HKTDC will organise a Summer Virtual Expo next month and send out weekly personalised email newsletters to buyers, helping them seal deals with suppliers more quickly.
  • The HKTDC offers a variety of online-to-offline (O2O) packages, helping suppliers reach global buyers through the Summer Virtual Expo coupled with physical showcase displays at these fairs.

HelpJess Aims to Stop U.S. Retail Closures by Engaging Shoppers From Around the World Following Global COVID-19 Spread

Tuesday, March 31, 2020 - 4:00pm

Shoppers can connect to in-store staff at retailers around the globe and make in-country or international purchases through the systems easy payment interface.

Key Points: 
  • Shoppers can connect to in-store staff at retailers around the globe and make in-country or international purchases through the systems easy payment interface.
  • HelpJess has both U.S. and international patents and trademarks making it available to both foreign and domestic shoppers.
  • The technology connects retail brands with shoppers based either locally or anywhere in the world.
  • It brings new and pre-qualified customers to retail brands and malls through an exhilaratingly virtual online and offline (O2O) shopping experience.

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

Tuesday, January 21, 2020 - 2:00am

This partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia.

Key Points: 
  • This partnership marks the first Online to Offline (O2O) measurement solution in Southeast Asia, launching initially in Indonesia.
  • This partnership will enable advertisers on The Trade Desk platform to use Gojeks insight to measure their campaigns and ultimately increase the effectiveness of their advertising.
  • Gojek will work together with TTD to measure the impact of online advertising using Gojeks actual in-store purchase transactions instead of cookie-based data, correlating purchases made on and offline using Gojek, with advertising served via TTD platform.
  • The partnership will initially focus on Indonesia, but it is expected to roll-out across other Southeast Asia markets this year.

FaceCake Presents Its AI-Driven AR Platform at ICR Conference 2020

Wednesday, January 15, 2020 - 6:38pm

ORLANDO, Fla., Jan. 15, 2020 /PRNewswire/ -- Linda Smith, Founder and CEO of FaceCake, visionary in Augmented Reality and Artificial Intelligence for shopping, is appearing at the ICR Conference 2020 on January 13-15, 2020 in Orlando, Florida.

Key Points: 
  • ORLANDO, Fla., Jan. 15, 2020 /PRNewswire/ -- Linda Smith, Founder and CEO of FaceCake, visionary in Augmented Reality and Artificial Intelligence for shopping, is appearing at the ICR Conference 2020 on January 13-15, 2020 in Orlando, Florida.
  • Having spoken on a retail-focused tech-exclusive panel on Tuesday at 3:00pm, Ms. Smith will also be a presenter on Wednesday at 1:50pm.
  • This guiding vision will be presented through FaceCake's exclusive O2O (online to offline) platform.
  • FaceCake, creator of Swivel, CAKE AR, ShadeScout and more, is a leader in AI and AR for retail with a personalized marketing and shopping platform that is cross-device compatible, making it accessible from anywhere.

Chatmeter Report Finds Retailer’s Online Reputations Struggle Most from Poor Keyword Optimization

Tuesday, January 14, 2020 - 2:00pm

Chatmeter , the leader in local search marketing and review management, today releases the third annual Local Brand Report on Reputations Role in Retail .

Key Points: 
  • Chatmeter , the leader in local search marketing and review management, today releases the third annual Local Brand Report on Reputations Role in Retail .
  • This latest iteration sheds light on the parts of customer experience and online reputation that retailers must prioritize to achieve positive customer acquisition, retention and experience.
  • View the full release here: https://www.businesswire.com/news/home/20200114005275/en/
    Chatmeter's proprietary Local Brand Visibility (LBV) score identifies the retail industry leaders with the best online reputation during peak season.
  • Chatmeter ( www.chatmeter.com ) gives multi-location brands the tools to manage the online to offline customer journey by focusing on improving online reputation, business listings and local SEO rankings.

NF Energy Saving Corporation Launches Boqi Zhengji Online Medical APP

Tuesday, December 10, 2019 - 2:06pm

New York, Dec. 10, 2019 (GLOBE NEWSWIRE) -- NF Energy Saving Corporation (NASDAQ: BIMI) (BIMI or the Company) today announced the launch of Boqi Zhengji Online Medical APP, which is a B2C e-commerce platform for medicines and health products.

Key Points: 
  • New York, Dec. 10, 2019 (GLOBE NEWSWIRE) -- NF Energy Saving Corporation (NASDAQ: BIMI) (BIMI or the Company) today announced the launch of Boqi Zhengji Online Medical APP, which is a B2C e-commerce platform for medicines and health products.
  • Whats more, NF Energy Saving Corporation is expected to be licensed to sell drugs online within 45 days.
  • The launch of Boqi Zhengji Online Medical APP is going to be a good start for our member-centric O2O business model.
  • NF Energy Saving Corporation (NASDAQ: BIMI) is a China-based provider of integrated energy conservation solutions utilizing energy-saving equipment, technical services and energy management re-engineering project operations to provide energy saving services to clients.

Leju to Report Third Quarter 2019 Financial Results on November 25, 2019

Monday, November 18, 2019 - 10:09am

Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services.

Key Points: 
  • Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services.
  • Leju's integrated online platform comprises various mobile applications along with local websites covering more than 370 cities, enhanced by complementary offline services to facilitate residential property transactions.
  • In addition to the Company's own websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic partnership with Tencent Holdings Limited.
  • For more information about Leju, please visit http://ir.leju.com .

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

Monday, October 28, 2019 - 8:07am

HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.

Key Points: 
  • HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.
  • The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism.
  • "Unlike the existing solutions, the Nucleus Vision solution is a unique blend of customer identification using in-store IoT, device matching mechanism and online attribution.
  • The new attribution mechanism will help retailers tremendously increase personalization in physical stores by providing deeper insights into the customers.

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

Monday, October 28, 2019 - 8:05am

HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.

Key Points: 
  • HYDERABAD, India, Oct. 28, 2019 /PRNewswire/ -- Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels.
  • The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism.
  • "Unlike the existing solutions, the Nucleus Vision solution is a unique blend of customer identification using in-store IoT, device matching mechanism and online attribution.
  • The new attribution mechanism will help retailers tremendously increase personalization in physical stores by providing deeper insights into the customers.