Championing Women in the Skilled Trades, Wolverine Launches Woman-Made
ROCKFORD, Mich., Feb. 29, 2024 /PRNewswire/ -- In time for Women's History Month, Wolverine Boots and Apparel, the 140-year-old boot maker, has launched Woman-Made, spotlighting the remarkable accomplishments of women in the skilled trades. Rooted in a rich legacy of honoring the American worker, Wolverine aims to build a more inclusive future through an effort to add "woman-made" to the dictionary.
- Debuting today, the campaign's anthem video challenges the default use of "man-made" and introduces "woman-made" as a synonym to highlight creations by women.
- Complementing this effort, Wolverine launched a public petition on Change.org calling for the addition of "woman-made" into the dictionary, a term currently absent.
- By seamlessly integrating "woman-made" into everyday language, Wolverine aims to address the historical underrepresentation of women's achievements and empower more women to pursue fulfilling careers in the skilled trades.
- Statistics show that over half of American homes are sustained by women, yet they remain underrepresented in the skilled trades.