Customer data platform

Adobe Unveils New Innovations Across Adobe Experience Cloud

Retrieved on: 
Thursday, June 8, 2023
Apps, Applications, Technology, Mobile, Wireless, Audio, Video, Software, Networks, Internet, Data Management, Artificial Intelligence, Cloud, Pressure, Google Docs, The Coca-Cola Company, AEM, Travel, Mercedes-Benz Group, Real Madrid CF, Warner Bros. Discovery, CMS, EY, Lufthansa, Henkel, Marketing, Experience management, AJO, TSB, User experience, Microsoft, Volvo Trucks, Microsoft Word, TeamViewer, Prada, Adobe Experience Cloud, WESCO International, Social media, Organization, Customer data platform, Volkswagen, TUI Group, CRM, ADBE, CJA, PGA, AIDA, AI, NatWest, Summit, Conference, SMS, H&M, General Motors, Accenture, Salomon, Marketing mix modeling, Sales, Retail, Publicis, Adidas, Adobe

Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling new innovations in Adobe Experience Cloud , the world’s leading customer experience management solution.

Key Points: 
  • Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling new innovations in Adobe Experience Cloud , the world’s leading customer experience management solution.
  • “Our latest innovations empower brands to activate data in new ways that drive customer engagements, along with efficiencies and cost savings.”
    Global brands rely upon Adobe Experience Cloud – the industry’s leading platform for delivering, measuring and personalizing customer experiences – to drive real business growth.
  • Adobe Product Analytics: Product teams now play a bigger role in the overall customer experience, as new feature launches can often cement or derail user loyalty.
  • To watch the Adobe Summit EMEA keynotes online, as well as explore the event’s sessions, network with peers or speak live with an Adobe expert, visit the Summit EMEA web experience .

Census Announces GitLink to Bring Software Engineering Best Practices to Data Activation Workflows

Retrieved on: 
Wednesday, May 31, 2023
Data Management, Technology, Other Technology, Software, Networks, Internet, Marketing, Sync, Data activism, Customer data platform, CDPS, Attention, Customer data, YAML, Create, Automation, Video game, Census

With GitLink, Census empowers businesses to apply software engineering best practices to their customer data pipelines, ensuring governance, version control, testing, and peer review capabilities.

Key Points: 
  • With GitLink, Census empowers businesses to apply software engineering best practices to their customer data pipelines, ensuring governance, version control, testing, and peer review capabilities.
  • “Traditionally, data integration solutions like Customer Data Platforms (CDPs) compromise governance and observability for user-friendliness,” said Jeff Sloan, Product Manager at Census.
  • Our core belief is that your data activation workflows deserve the same care and attention as production-grade software.”
    The Census Data Activation platform uses Reverse ETL (extract, transform, load) to sync cloud data warehouses with business applications in real time, empowering businesses to unlock the full potential of their customer data.
  • Census GitLink syncs configuration bi-directionally between the user’s Census workspace and Git repository, empowering businesses to harness the full potential of data activation as code.

PURECARS ANNOUNCES AARON SHEEKS AS CHIEF EXECUTIVE OFFICER

Retrieved on: 
Tuesday, May 30, 2023
Trident, Data management, Customer data platform, CDP, Growth, Acquisition, Paul Sheeks, MBA, Management

ATLANTA, May 30, 2023 /PRNewswire/ -- PureCars, the leading customer data and marketing platform for automotive dealers, announced today the appointment of Aaron Sheeks as Chief Executive Officer.

Key Points: 
  • ATLANTA, May 30, 2023 /PRNewswire/ -- PureCars, the leading customer data and marketing platform for automotive dealers, announced today the appointment of Aaron Sheeks as Chief Executive Officer.
  • Mr. Sheeks had been serving as President since joining PureCars in January 2023.
  • Naval Officer, co-founded The AutoMiner, acquired by PureCars in early 2023.
  • In his new role, Sheeks will focus on driving PureCars' growth and product strategy, including the further advancement of its Customer Data Platform (CDP).

Camping World selects Twilio’s Customer Engagement Platform

Retrieved on: 
Wednesday, May 17, 2023
Technology, Mobile, Wireless, Content Marketing, Other Communications, Marketing, Communications, Software, Digital Marketing, Data Management, Unify, Stellar, IDC, Camping, Twilio, Segment, Data collection, CX, SMS, Customer engagement, Human voice, Customer data platform, Acquisition, Camping World, CDP, NYSE, Sales, RV, Inc.

Twilio Inc. (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, and Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer, today announced Camping World reaches customers using tools from across Twilio's Customer Engagement Platform.

Key Points: 
  • Twilio Inc. (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, and Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s Recreation Dealer, today announced Camping World reaches customers using tools from across Twilio's Customer Engagement Platform.
  • Additionally by leveraging Twilio Segment’s products, Camping World is able to:
    “With Twilio Segment on board we’re able to simplify data inconsistencies and consolidate customers across our websites and mobile apps,” said Brad Greene, Senior Director of Marketing Technology at Camping World.
  • We’re collaborating to ensure that Camping World is upleveling their customer experiences and driving revenue.”
    Camping World joined Twilio at its recent Transform Together virtual event.
  • Source: IDC Worldwide Customer Data Platform Market Shares, 2021 Stellar CDP Growth Proves Value of Unified Data for CX - 2022, July 2022, IDC #US49493722

Tealium takes home three customer-driven TrustRadius awards

Retrieved on: 
Tuesday, May 16, 2023
Azure Stream Analytics, Newsroom, Insurance, Data collection, SAN, Customer data platform, CDP, Research, The Travelers Companies, Retail, Online shopping, Tealium, Customer data

SAN DIEGO, May 16, 2023 /PRNewswire/ -- Tealium, the largest independent and most trusted customer data platform (CDP), announced it has earned three coveted awards from TrustRadius, an industry-leading technology review platform. Tealium claimed the top spot in three paramount categories: Customer Data, Tag Management, and Streaming Analytics. These awards are given based on customer feedback regarding overall satisfaction and service.

Key Points: 
  • Tealium claimed the top spot in three paramount categories: Customer Data, Tag Management, and Streaming Analytics.
  • "TrustRadius awards are based directly on customer feedback and help software buyers make better purchasing decisions by highlighting products that provide high levels of customer satisfaction," said Megan Headley, VP of Research at TrustRadius.
  • "Tealium's Customer Data Hub has won Top Rated Awards in Customer Data, Tag Management and Streaming Analytics."
  • Tealium has an overall TrustRadius score of 9 out of 10, the highest in all three recognized categories.

Hightouch Named to 5th Annual Enterprise Tech 30 List Presented by Wing Venture Capital

Retrieved on: 
Tuesday, May 16, 2023
Enterprise, Cars.com, Marketing, Data activism, Customer data platform, CDPS, Giga-, Organization, Investment, SAN, Customer data, Corporation, Snowflake, Initial public offering, CDP, Architecture, Growth, Composable disaggregated infrastructure, Warner Music Group, Corporate development, Fine chemical, Video game, Management, Chime, Amazon

SAN FRANCISCO, May 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation platform, today announced it has been named to the fifth annual Enterprise Tech 30—a definitive list of the most promising, private enterprise tech companies across all stages of maturity. Hightouch ranks number four on the list of the ten companies in the mid-stage category.

Key Points: 
  • The leader in Data Activation ranks number four on the Enterprise Tech 30 list in the mid-stage category.
  • SAN FRANCISCO, May 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation platform, today announced it has been named to the fifth annual Enterprise Tech 30—a definitive list of the most promising, private enterprise tech companies across all stages of maturity.
  • The Enterprise Tech 30 brings to light the Enterprise startups who have the most potential to meaningfully shift how enterprises operate for the better.
  • Nearly 600 venture-backed private enterprise tech companies across various stages were considered in the two-phase process by 96 Venture capitalists and 27 Corporate Development teams.

Global Apparel Brand Scotch & Soda Taps Nogin to Drive D2C Growth

Retrieved on: 
Monday, May 15, 2023
Cloud, Metadata, Partnership, Soda, D2C, Individual, Shopify, Customer data platform, Trust, Scotch and soda, Growth, Commerce, Online shopping, Viktor Nogin, Scotch

TUSTIN, Calif., May 15, 2023 (GLOBE NEWSWIRE) -- Nogin (Nasdaq: NOGN, NOGNW), a leading provider of innovative Commerce-as-a-Service (“CaaS”), today announced that global fashion apparel brand Scotch & Soda has selected Nogin’s Intelligent Commerce technology and services to power its direct-to-consumer (D2C) strategy.

Key Points: 
  • TUSTIN, Calif., May 15, 2023 (GLOBE NEWSWIRE) -- Nogin (Nasdaq: NOGN, NOGNW), a leading provider of innovative Commerce-as-a-Service (“CaaS”), today announced that global fashion apparel brand Scotch & Soda has selected Nogin’s Intelligent Commerce technology and services to power its direct-to-consumer (D2C) strategy.
  • Recently acquired by Bluestar Alliance, a leading investor with global expertise in Omnichannel consumer businesses, Scotch & Soda champions individuality and self-expression, with collections spanning menswear, kidswear, denim, eyewear, fragrances and accessories.
  • Further, Nogin will integrate D2C with Scotch and Soda’s thriving store network across the US by leveraging innovative, customer-engaging omnichannel strategies.
  • Finally, Nogin is migrating the customer data set and transaction history to Intelligent Commerce, which will allow existing Scotch & Soda customers to enjoy a consistent, familiar experience.

MariaDB Xpand Wins Gold Stevie® in 2023 American Business Awards®

Retrieved on: 
Monday, May 8, 2023
Mobile, Wireless, Technology, Payments, Fintech, Telecommunications, Professional Services, Software, Data Analytics, Data Management, Consumer Electronics, Aurora, Cloud, Database, Uncertainty, SQL, MariaDB, Openwork, Samsung, Stevie Awards, OPEX, Amazon Aurora, Customer data platform, Organization, American business history, CockroachDB, Gold, Google Cloud, SVP, AWS, NYSE, Cryptocurrency, Xpectation

MariaDB plc (NYSE:MRDB), a new cloud database company, today announced that its distributed SQL database, Xpand , was named the winner of a Gold Stevie® in the Customer Data Platform category in The 21st Annual American Business Awards®.

Key Points: 
  • MariaDB plc (NYSE:MRDB), a new cloud database company, today announced that its distributed SQL database, Xpand , was named the winner of a Gold Stevie® in the Customer Data Platform category in The 21st Annual American Business Awards®.
  • Xpand is MariaDB’s distributed SQL database that is built for high availability and scale.
  • According to the panel of judges, MariaDB Xpand won gold in the Customer Data Platform category given its faster analytical SQL queries, high performance, and flexibility.
  • Start a trial of Xpand today , or for the easiest and fastest way to get started use Xpand in the cloud , available in Google Cloud and AWS.

Mixpanel targets 'full user journey' with launch of Marketing Analytics

Retrieved on: 
Tuesday, May 2, 2023
Spend, Twilio, CDP, Customer data platform, Growth, Advertising, Google Analytics, Investment, SAN, Adobe, Marketing, GA4, Mobile phone, Online shopping, Mixpanel

SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics to marketers.

Key Points: 
  • With Mixpanel Marketing Analytics, brands can:
    Understand which channels drive new users with multi-touch attribution, and understand the various paths a new user takes towards building long term value
    Mauricio Saez, Data Insights Director, Talent.com shared: "At Talent.com, we use Mixpanel to understand the user behaviour on our platform.
  • Amir Movafaghi, CEO, Mixpanel commented: "Mixpanel has been innovating on event analytics since 2010.
  • But we're confident it's much easier for Mixpanel to add marketing analytics than it is for Google or Adobe to master events."
  • Released today, Mixpanel Marketing Analytics comes with a ready-built template so marketers accustomed to the Google Analytics dashboard can transition to Mixpanel while seeing standard marketing metrics that are familiar right alongside conversion and other in-product engagement metrics.

Mixpanel targets 'full user journey' with launch of Marketing Analytics

Retrieved on: 
Tuesday, May 2, 2023
Spend, Twilio, CDP, Customer data platform, Growth, Advertising, Google Analytics, Investment, SAN, Adobe, Marketing, GA4, Mobile phone, Online shopping, Mixpanel

SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics to marketers.

Key Points: 
  • With Mixpanel Marketing Analytics, brands can:
    Understand which channels drive new users with multi-touch attribution, and understand the various paths a new user takes towards building long term value
    Mauricio Saez, Data Insights Director, Talent.com shared: "At Talent.com, we use Mixpanel to understand the user behaviour on our platform.
  • Amir Movafaghi, CEO, Mixpanel commented: "Mixpanel has been innovating on event analytics since 2010.
  • But we're confident it's much easier for Mixpanel to add marketing analytics than it is for Google or Adobe to master events."
  • Released today, Mixpanel Marketing Analytics comes with a ready-built template so marketers accustomed to the Google Analytics dashboard can transition to Mixpanel while seeing standard marketing metrics that are familiar right alongside conversion and other in-product engagement metrics.