Customer data platform

Global Customer Data Platform Size to Grow at a CAGR of 34.0% During the Forecast Period, 2020-2025 - ResearchAndMarkets.com

Retrieved on: 
Tuesday, March 24, 2020
Software, Technology, Data management, Economy, Actuarial science, Marketing, Articles, Compound annual growth rate, Mathematical finance, Non-Newtonian calculus, Annual growth rate, Forecast period, Customer data platform

The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.

Key Points: 
  • The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.
  • The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.
  • The services segment is expected to grow at a rapid pace during the forecast period.
  • Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period.

Assessment of the Customer Data Platform (CDP) Industry, 2020-2025 - Automated Smart Machines to Drive Customer Experience, Increasing Investment & Funding in CDP Startups

Retrieved on: 
Friday, March 20, 2020
Marketing, Services marketing, Microeconomics, Business, Customer relationship management, Customer data platform, Compound annual growth rate

The global Customer Data Platform (CDP) market is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34% during the forecast period.

Key Points: 
  • The global Customer Data Platform (CDP) market is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34% during the forecast period.
  • The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.
  • This market study covers the CDP market across segments.
  • Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.

The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0%

Retrieved on: 
Tuesday, March 17, 2020
Marketing, Economy, Business, Customer data platform, Customer relationship management, Services marketing, Compound annual growth rate, Forecast period

The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.

Key Points: 
  • The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.
  • The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.
  • The CDP market by component is segmented into solutions and services.The services segment is expected to grow at a rapid pace during the forecast period.
  • Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

Customer Data Platform Market Worth $10.3 Billion by 2025 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Wednesday, March 11, 2020
Business intelligence, Marketing, Economy, Business, Customer relationship management, Data management, Services marketing, Big data, Customer data platform, Data monetization, Customer data, Predictive analytics

The Customer Data Platform (CDP) Market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size.

Key Points: 
  • The Customer Data Platform (CDP) Market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size.
  • CDPs enable large enterprises to gain cheap storage solutions and fast and reliable access to processed data, which can help organize corporate data and generate insights.
  • The CDP market by application is segmented into five categories: personalized recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, security management, others (data monetization and data enrichment).
  • North America is the most significant revenue contributor to the global Customer Data Platform Market.

Customer Data Platform Market Worth $10.3 Billion by 2025 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Wednesday, March 11, 2020
Business intelligence, Marketing, Economy, Business, Customer relationship management, Data management, Services marketing, Big data, Customer data platform, Data monetization, Customer data, Predictive analytics

The Customer Data Platform (CDP) Market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size.

Key Points: 
  • The Customer Data Platform (CDP) Market is segmented into large enterprises and Small and Medium-sized Enterprises (SMEs) by organization size.
  • CDPs enable large enterprises to gain cheap storage solutions and fast and reliable access to processed data, which can help organize corporate data and generate insights.
  • The CDP market by application is segmented into five categories: personalized recommendations, predictive analytics, marketing data segmentation, customer retention and engagement, security management, others (data monetization and data enrichment).
  • North America is the most significant revenue contributor to the global Customer Data Platform Market.

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Retrieved on: 
Thursday, February 20, 2020
Marketing, Data management, Communications, Technology, Software, Internet, Business, Economy, Articles, Business intelligence, Web services, Big data, Services marketing, Analytics, BigQuery, Customer data platform, Looker, Google

Lytics , the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Googles cloud-based data warehouse environment for real-time analytics.

Key Points: 
  • Lytics , the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Googles cloud-based data warehouse environment for real-time analytics.
  • Lytics and BigQuery together give marketers the best of two complementary technologies: Lytics intelligent profile, advanced segmentation, and affinity-based marketing capabilities, and Google Clouds easy-to-use, simple-to-scale data warehouse solution.
  • Because BigQuery supports a variety of analytics tools including Looker, Data Studio, and Google Analytics, Lytics customers can now get even more value from their data by analyzing, visualizing, and super-sizing it in Google Cloud.
  • Through Lytics intelligence, marketers can now receive a deeper real-time understanding of their customers behaviors, interests, and motivations from the customer data that resides in BigQuery.

BlueVenn Launches a New CDP-powered Email Channel Within Its Omnichannel Marketing Hub

Retrieved on: 
Thursday, February 20, 2020
Marketing, Business economics, Digital marketing, Marketing automation, eMail, Services marketing, Online advertising, Customer data platform, Email marketing

BRISTOL, England, Feb. 20, 2020 /PRNewswire/ -- BlueVenn, the award-winning Customer Data Platform (CDP), has today launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach.

Key Points: 
  • BRISTOL, England, Feb. 20, 2020 /PRNewswire/ -- BlueVenn, the award-winning Customer Data Platform (CDP), has today launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach.
  • Chris Hares, BlueVenn's Vice President of Engineering, said, "CDP-powered email marketing is something that multi-channel marketers need to elevate the personalization and accuracy of their campaigns.
  • The BlueVenn email channel offers all the functionality needed to produce template-driven email designs and bespoke creatives.
  • To find out more about BlueVenn and its new CDP-powered email channel, contact Anthony Botibol, Vice President of Marketing, at+1-617-207-8685 or [email protected] .

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

Retrieved on: 
Thursday, February 20, 2020
Marketing, Business economics, Digital marketing, Marketing automation, eMail, Services marketing, Online advertising, Customer data platform, Email marketing

BRISTOL, England, Feb. 20, 2020 /PRNewswire/ -- BlueVenn, the award-winning Customer Data Platform (CDP), has today launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach.

Key Points: 
  • BRISTOL, England, Feb. 20, 2020 /PRNewswire/ -- BlueVenn, the award-winning Customer Data Platform (CDP), has today launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach.
  • Chris Hares, BlueVenn's Vice President of Engineering, said, "CDP-powered email marketing is something that multi-channel marketers need to elevate the personalization and accuracy of their campaigns.
  • The BlueVenn email channel offers all the functionality needed to produce template-driven email designs and bespoke creatives.
  • To find out more about BlueVenn and its new CDP-powered email channel, contact Anthony Botibol, Vice President of Marketing, at+44-(0)117-943-5800 or [email protected] .

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Retrieved on: 
Wednesday, January 29, 2020
Marketing, Business, Economy, Business intelligence, Customer relationship management, Big data, Formal sciences, Services marketing, Customer data platform, Customer analytics, Customer data, Analytics

LONDON, Jan. 29, 2020 /PRNewswire/ --Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm Treasure Data with the 2019 Global Company of the Year, Award.

Key Points: 
  • LONDON, Jan. 29, 2020 /PRNewswire/ --Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm Treasure Data with the 2019 Global Company of the Year, Award.
  • In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data.
  • "The configurability of Arm Treasure Data CDP allows for additional marketing functionality on top of the core customer analytics, data management, infrastructure, and support bundle.
  • Additionally, Arm Treasure Data offers advanced analytics and artificial intelligence (AI)-based capabilities to predict customer buying behavior and churn.

Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Retrieved on: 
Wednesday, January 29, 2020
Marketing, Business, Economy, Business intelligence, Customer relationship management, Big data, Formal sciences, Services marketing, Customer data platform, Customer analytics, Customer data, Analytics

LONDON, Jan. 29, 2020 /PRNewswire/ --Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm Treasure Data with the 2019 Global Company of the Year, Award.

Key Points: 
  • LONDON, Jan. 29, 2020 /PRNewswire/ --Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm Treasure Data with the 2019 Global Company of the Year, Award.
  • In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data.
  • "The configurability of Arm Treasure Data CDP allows for additional marketing functionality on top of the core customer analytics, data management, infrastructure, and support bundle.
  • Additionally, Arm Treasure Data offers advanced analytics and artificial intelligence (AI)-based capabilities to predict customer buying behavior and churn.