Customer data platform

Amplitude Brings Full Power of Digital Analytics to Every Team for Less

Retrieved on:

Tuesday, October 17, 2023

With Plus, businesses of all sizes gain access to the most powerful features of Amplitude’s Digital Analytics Platform to deliver better digital experiences and drive better outcomes.

Key Points:

With Plus, businesses of all sizes gain access to the most powerful features of Amplitude’s Digital Analytics Platform to deliver better digital experiences and drive better outcomes.
The Plus plan levels the playing field by putting the full breadth of the Amplitude platform into the hands of every organization at an affordable price.
We're the first company to offer the best of our digital analytics platform in a self-serve way.
Amplitude Academy offers flexible, self-paced learning, along with the Cohort community where industry peers share product and growth insights.

Most Companies Are Already Using AI in Marketing Campaigns — Over Half Plan to Spend Even More in 2024

Retrieved on:

Tuesday, October 17, 2023

The rise of generative AI chatbots appears to be having an impact on marketing leaders, as chatbots are the most common way businesses expect to use AI.

Key Points:

The rise of generative AI chatbots appears to be having an impact on marketing leaders, as chatbots are the most common way businesses expect to use AI.
Among the survey’s respondents, 38% of businesses say they will be using AI chatbots in their marketing efforts.
Additionally, businesses are tapping into AI models using customer data to tailor their marketing, with 34% of leaders integrating predictive AI.
The challenge now is ensuring that these AI efforts bear fruit,” said Katrina Wong, VP of Marketing at Twilio Segment.

iGaming Operators: Optimove Survey Analysis Shows Responsible Gambling Measures Build Player Trust and Loyalty

Retrieved on:

Thursday, October 12, 2023

Gambling, IGaming Business, Magic Quadrant, Risk, Trust, Marketing, Gartner, CDP, Multichannel, Customer data platform, Optimove

According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators.

Key Points:

According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators.
Impressively, approximately 90% of players actively set betting limits, and a remarkable 97% demonstrate awareness of responsible gambling resources, with 56% actively utilizing them.
This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.
Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators.

Syntasa announces ‘Data Ready for CDPs’ empowering marketers to scale faster in their CDP journey

Retrieved on:

Thursday, October 5, 2023

As privacy regulations become more stringent, companies are increasingly relying on zero and first party data to power their CDP program.

Key Points:

As privacy regulations become more stringent, companies are increasingly relying on zero and first party data to power their CDP program.
Marketing teams on their CDP journey are discovering that normal CDP programs routinely take 6-12 months just to launch the MVP.
This is a major challenge for businesses because it means that they have to wait a long time to start getting the benefits of a CDP.
This increases time and cost for every new data point that needs to be integrated with a CDP.

Cendyn doubles down on the future of CRM with strategic acquisition of PUSHTech

Retrieved on:

Tuesday, October 10, 2023

SMS, Acquisition, Automation, WhatsApp, Growth, CRM, Marketing, CDP, Customer data platform, Social media, Empowerment, Sales

BARCELONA, Spain, Oct. 10, 2023 /PRNewswire/ -- Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce its strategic acquisition of PUSHTech, a pioneering force in hotel Customer Relationship Management (CRM) services and marketing automation technology. This milestone solidifies Cendyn's commitment to investing in the future of CRM by doubling down investment in innovation, customer-centric solutions, and the empowerment of hoteliers to optimize revenue streams through advanced CRM strategies.

Key Points:

PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM platform that offers an integrated solution for the hospitality industry, excelling at marketing automation across channels, guest journey automation, and sales CRM.
In an era where cultivating guest loyalty presents an ever-increasing challenge, the acquisition of PUSHTech reinforces Cendyn's dedication to growth and advancement in the CRM landscape.
This acquisition doubles down on that mission, and we're thrilled to explore the boundless potential of PUSHTech to bring it to fruition."
"The combination of Cendyn's CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry.

Cendyn doubles down on the future of CRM with strategic acquisition of PUSHTech

Retrieved on:

Tuesday, October 10, 2023

SMS, Acquisition, Automation, WhatsApp, Growth, CRM, Marketing, CDP, Customer data platform, Social media, Empowerment, Sales

BARCELONA, Spain, Oct. 10, 2023 /PRNewswire/ -- Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce its strategic acquisition of PUSHTech, a pioneering force in hotel Customer Relationship Management (CRM) services and marketing automation technology. This milestone solidifies Cendyn's commitment to investing in the future of CRM by doubling down investment in innovation, customer-centric solutions, and the empowerment of hoteliers to optimize revenue streams through advanced CRM strategies.

Key Points:

PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM platform that offers an integrated solution for the hospitality industry, excelling at marketing automation across channels, guest journey automation, and sales CRM.
In an era where cultivating guest loyalty presents an ever-increasing challenge, the acquisition of PUSHTech reinforces Cendyn's dedication to growth and advancement in the CRM landscape.
This acquisition doubles down on that mission, and we're thrilled to explore the boundless potential of PUSHTech to bring it to fruition."
"The combination of Cendyn's CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry.

Insurance Platform Market worth $156.0 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on:

Tuesday, October 3, 2023

Cybersecurity insurance is a rapidly evolving segment within the Insurance Platform Market, addressing the need for protection against digital threats.

Key Points:

Cybersecurity insurance is a rapidly evolving segment within the Insurance Platform Market, addressing the need for protection against digital threats.
As companies recognize the urgency of safeguarding their digital assets, this insurance type is poised for substantial growth within the broader Insurance Platform Market.
The Asia Pacific Insurance Platform Market is witnessing remarkable growth, fueled by several key drivers and trends.
PMA will implement DXC Assure Commercial and Specialty, to harness the advanced capabilities of DXC's AI and ML-powered insurance platform.

Insurance Platform Market worth $156.0 billion by 2028 - Exclusive Report by MarketsandMarkets™

Retrieved on:

Tuesday, October 3, 2023

Cybersecurity insurance is a rapidly evolving segment within the Insurance Platform Market, addressing the need for protection against digital threats.

Key Points:

Cybersecurity insurance is a rapidly evolving segment within the Insurance Platform Market, addressing the need for protection against digital threats.
As companies recognize the urgency of safeguarding their digital assets, this insurance type is poised for substantial growth within the broader Insurance Platform Market.
The Asia Pacific Insurance Platform Market is witnessing remarkable growth, fueled by several key drivers and trends.
PMA will implement DXC Assure Commercial and Specialty, to harness the advanced capabilities of DXC's AI and ML-powered insurance platform.

LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected Television Sector

Retrieved on:

Wednesday, September 27, 2023

LiveRamp (NYSE: RAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector.

Key Points:

LiveRamp (NYSE: RAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector.
The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV platform.
“Premium addressable CTV inventory is the new must-have for every advertiser,” said Travis Clinger, SVP, Activations and Addressability, LiveRamp.
Publishers working with LiveRamp and FreeWheel will now be able to benefit from increased demand and CPMs on their ATS inventory.

Leadspace Earns Multiple High Performer Awards for G2 Fall Grid Reports 2023

Retrieved on:

Monday, September 25, 2023

Lead, The Easiest Way, Marketing, Hearing, Customer data platform, SAN, GTM, Online shopping, G2, Leadspace

SAN FRANCISCO, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Today Leadspace, announced the company earned six G2 high performer badges across three categories: Customer Data Platforms; Sales Intelligence; and Lead Routing in the Enterprise Grid Reports and the Enterprise Americas Regional Grid Reports for Fall 2023. In addition, Leadspace was again awarded the highest Quality of Support rating as well as the Easiest Doing Business With in the Lead Scoring category. Quarterly, G2 highlights the top rated solutions in the industry, as chosen by the source that matters most: customer feedback to questions asked in reviews for G2's reports.

Key Points:

Leadspace receives six new G2 high performer badges across three categories: Customer Data Platforms; Sales Intelligence; and Lead Routing in the Enterprise Grid Reports and the Enterprise Americas Regional Grid Reports for Fall 2023.
SAN FRANCISCO, Sept. 25, 2023 /PRNewswire-PRWeb/ -- Today Leadspace, announced the company earned six G2 high performer badges across three categories: Customer Data Platforms; Sales Intelligence; and Lead Routing in the Enterprise Grid Reports and the Enterprise Americas Regional Grid Reports for Fall 2023.
To learn more about what Leadspace users have to say or leave a review, visit G2's Leadspace review page.
Leadspace received user reviews and responses for each of the relationship-related questions to qualify for inclusion in the results index.