S&P Global Mobility: What Connected Car Services are Consumers Willing to Pay For?
SOUTHFIELD, Mich., July 19, 2023 /PRNewswire/ -- Want to create a social-media firestorm? Announce that popular in-car features will require a subscription -- on top of what people already are paying for the vehicle. General Motors and BMW have recently sparked controversy by announcing efforts to grow subscription-based products and services in future vehicles -- which reportedly weren't greeted well by consumers.
- Once consumers experience connected services, they are overwhelmingly satisfied and likely to resubscribe, according to a recent global consumer survey of nearly 8,000 consumers conducted by S&P Global Mobility.
- In-vehicle exposure is even better than education for growing demand and fostering satisfaction and retention with these services and brands.
- That's because, once exposed, consumers are pretty happy with their connected services subscriptions.
- Paid upgrade safety features, such as high-beam assist and driving-video recorder, earned the highest satisfaction – 89% -- of all connected services.