Highmark Health announces Craig Riner appointment to Executive Vice President, Chief Marketing Officer
PITTSBURGH, March 26, 2024 /PRNewswire/ -- Highmark Health today announced that Craig Riner has been appointed Executive Vice President and Chief Marketing Officer.
- PITTSBURGH, March 26, 2024 /PRNewswire/ -- Highmark Health today announced that Craig Riner has been appointed Executive Vice President and Chief Marketing Officer.
- In this role, he will oversee marketing, brand experience, advertising and customer engagement across the entire organization, including the Highmark Health Plan, Allegheny Health Network (AHN) and its diversified businesses.
- Previously, he served as Senior Vice President of Strategic Marketing for Highmark Health, where he oversaw all customer insights, marketing planning, campaign development, media, sponsorships, and marketing analytics across the enterprise.
- Prior to Highmark Health, Riner was Vice President of Marketing at Rite Aid Corporation, where he led the development and launch of Rite Aid's customer loyalty program.