“Kungfu Challenge”——a social media campaign launched by Phoenix TV got millions of engagement worldwide
Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today.
- Since the 1970s, the popularity of Hong Kong kung fu movies has expanded the influence of Chinese martial arts, creating an international wave of learning Chinese martial arts that continues today.
- View the full release here: https://www.businesswire.com/news/home/20220908005579/en/
Kungfu Challenge-A social media campaign launched by Phoenix TV got millions of engagement worldwide (Graphic: Business Wire)
To promote Chinese martial arts culture and in line with the "World Martial Arts Day 2022" organised by the International Wushu Federation, Phoenix TV launched a social media campaign #kungfuchallenge on August 13. - The campaign has been engaged globally by more than a hundred Kungfu masters, martial artists, and millions of kungfu enthusiasts.
- Take a video less than 30 seconds, and post it on your social media publicly with the tag #kungfuchallenge, and @us.