Dorothy Perkins & Burton Menswear and First Insight Announce New Partnership
Dorothy Perkins & Burton Menswear, part of the Arcadia Group, and First Insight, Inc. , the worlds leading technology company transforming how companies make product investment, pricing and marketing decisions, today announced their new partnership.
- Dorothy Perkins & Burton Menswear, part of the Arcadia Group, and First Insight, Inc. , the worlds leading technology company transforming how companies make product investment, pricing and marketing decisions, today announced their new partnership.
- Using First Insights consumer-driven predictive analytics, both retailers will now be able to operationalise product testing across both Dorothy Perkins and Burton Menswear, allowing them to make faster and better merchandising decisions.
- First Insight uses online social engagement tools to gather real-time customer preference, pricing and sentiment data on potential product offerings.
- After completing a thorough proof of concept with First Insight, during which we quantified the margin gain opportunity, we have taken the decision to operationalise First Insights product testing capabilities across our Dorothy Perkins and Burton Menswear brands, said John Kenchington, Multichannel Director, Dorothy Perkins and Burton Menswear.