Cannes Lions International Festival of Creativity

"juliethompsoninc's Thursday VIP Dinner Club at Cannes" Welcomes MediaVillage as Media Partner

Retrieved on: 
Thursday, June 15, 2023

CANNES, France, June 15, 2023 /PRNewswire/ -- Now in its 16th year, "juliethompsoninc's Thursday VIP Dinner Club at Cannes" welcomes MediaVillage Education Foundation as its media partner during the Cannes Lions International Festival of Creativity. OAAA (Out of Home Advertising Association of America) + The Weather Company, an IBM Business, are presenting sponsors of the annual invite-only fete on Thursday, June 22 at the famous La Paillote de Gaston Gastounette.    

Key Points: 
  • "MediaVillage is proud to partner with Julie Thompson on such a legacy event," said media ecologist Jack Myers, founder of MediaVillage.
  • We are dedicated to advancing a culture of learning and diversity in the advertising-supported media community.
  • "juliethompsoninc's Thursday VIP Dinner Club at Cannes" is taking place at one of the best seafood restaurants on the French Riviera that has a casual beach-vibe, ala Club 55 Saint Tropez.
  • This is about connecting MediaVillage to all the parts of the industry and what his nonprofit is about," said Thompson.

Black Executive CMO Alliance Heightens the Urgency and Responsibility for Greater Diversity in Marketing at Cannes Lions International Festival of Creativity

Retrieved on: 
Wednesday, June 14, 2023

BOCA RATON, Fla., June 14, 2023 /PRNewswire/ -- Today, Black Executive CMO Alliance (BECA) – an organization founded in 2021 to amplify the voices of Black CMOs and CxOs and create more opportunities and access – announced its return to Cannes Lions International Festival of Creativity, June 19-23. A delegation of 18 BECA Members and seven BECA Future Leaders will lead discussions centered around the influence of the Black consumer, the measurable impact for brands – and how organizations can prepare and support rising Black talent.

Key Points: 
  • "BECA's return to Cannes Lions International Festival of Creativity is proof of the continued need and purpose of our organization.
  • In complementing Cannes Lions' DEI initiatives, BECA will underscore the urgency and responsibility for organizations and brands to continue to push for greater action and accountability.
  • BECA's continued participation at the 70th edition of Cannes Lions is very much a part of that mission," said Simon Cook, CEO, Cannes Lions International Festival of Creativity.
  • For more information on BECA, visit www.blackexec.com and follow the Black Executive CMO Alliance on LinkedIn , Instagram , Facebook , and Twitter , using the hashtag #BECAxCANNES.

Digitalzone Sets B2B Industry Benchmark at Cannes Lions, Hosts Private Roundtable with Fortune 500 Executives at Brand Innovators

Retrieved on: 
Wednesday, June 14, 2023

As part of the Marketing Leadership Summit hosted by Brand Innovators, Digitalzone will host a Private Roundtable featuring Eboni Ryan, Global Head of Marketing at Digitalzone, along with industry leaders from Fortune 500 companies, including Alo Yoga, The Washington Post, TBWA\Worldwide, PwC, H&R Block and United Airlines.

Key Points: 
  • As part of the Marketing Leadership Summit hosted by Brand Innovators, Digitalzone will host a Private Roundtable featuring Eboni Ryan, Global Head of Marketing at Digitalzone, along with industry leaders from Fortune 500 companies, including Alo Yoga, The Washington Post, TBWA\Worldwide, PwC, H&R Block and United Airlines.
  • The Private Roundtable will take place at La Plage Du Festival on Monday, June 19 at 11:30AM CEST.
  • Attendees can meet Digitalzone during the event to explore their cutting-edge demand generation solutions.
  • To contact Digitalzone about meeting at Cannes Lions, visit https://digitalzone.com/events/cannes-2023/

Digitalzone CEO Rishikkes Pawar to Travel from India to Cannes Lions, Bringing B2B Demand Gen Solutions to Fortune 500 Brands

Retrieved on: 
Wednesday, June 14, 2023

Digitalzone , the forefront leader in B2B demand generation solutions, announced the presence of its CEO, Rishikkes Pawar, at the Cannes Lions International Festival of Creativity.

Key Points: 
  • Digitalzone , the forefront leader in B2B demand generation solutions, announced the presence of its CEO, Rishikkes Pawar, at the Cannes Lions International Festival of Creativity.
  • The festival, renowned for recognizing excellence in advertising, marketing, and communication, will provide a platform for Digitalzone to showcase its cutting-edge B2B demand generation solutions to Fortune 500 brands.
  • CEO Rishikkes Pawar's presence at Cannes Lions signifies Digitalzone's commitment to fostering creativity, effectiveness, and innovation in the demand gen space.
  • Pawar will be available throughout the event to discuss how Digitalzone's demand generation solutions can revolutionize the marketing strategies of Fortune 500 brands.

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Retrieved on: 
Tuesday, June 13, 2023

DoubleVerify and TVision are joining forces to combine DV's scalable ad exposure data, including viewable time and screen share, with TVision's viewer presence and eyes-on-screen ad attention signals, delivering the most holistic attention measurement solution for advertisers looking to gauge their performance on CTV at scale.

Key Points: 
  • DoubleVerify and TVision are joining forces to combine DV's scalable ad exposure data, including viewable time and screen share, with TVision's viewer presence and eyes-on-screen ad attention signals, delivering the most holistic attention measurement solution for advertisers looking to gauge their performance on CTV at scale.
  • "Our alliance with TVision is a significant stride towards comprehensive and reliable attention measurement in CTV," said Daniel Slotwiner, SVP of Attention at DoubleVerify.
  • "We are thrilled to collaborate with DoubleVerify to advance the adoption of attention measurement across CTV environments," said Yan Liu, CEO & Co-Founder of TVision.
  • These measurements contribute to the DV Attention Index, a comprehensive measure of attention proven to help drive better campaign performance.

World’s Largest Independent Health Agency Opens in Asia-Pacific

Retrieved on: 
Wednesday, June 14, 2023

Klick Health today announced it has opened an Asia-Pacific hub in Singapore, headed up by veteran agency executives Mitchell Tan, Dr. Shraddha Tawate, Dr. Nevil Chamin, and Alvin Yeo.

Key Points: 
  • Klick Health today announced it has opened an Asia-Pacific hub in Singapore, headed up by veteran agency executives Mitchell Tan, Dr. Shraddha Tawate, Dr. Nevil Chamin, and Alvin Yeo.
  • Klick Health CEO Lori Grant said, “We are extremely excited to have opened our doors in Singapore as we continue our global expansion.
  • She joins Klick with a proven track record in developing impactful and commercially effective strategies for biosciences, consumer healthcare, healthcare services, medical devices, pharmaceuticals, and public health organization brands.
  • Tawate has served as an Effies (India) Health and Wellness jury member and her work has been recognized by global creativity and effectiveness authorities, including Cannes Lions and Clio Health awards.

Stagwell's (STGW) Content Studio Returns to Cannes Lions: Renowned Athletes and Senior Brand Marketers Join the Conversation in Special One-on-One Interviews

Retrieved on: 
Tuesday, June 13, 2023

NEW YORK and CANNES, France, June 13, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is once again hosting its "Content Studio" at the Cannes Lions International Festival of Creativity, the largest gathering of the advertising and creative communications industry. This year, Stagwell will host content studios in two different locations: the official Cannes Lions Speakers' Lounge in the Palais, and at its flagship venue, Sport Beach.

Key Points: 
  • This year, Stagwell will host content studios in two different locations: the official Cannes Lions Speakers' Lounge in the Palais, and at its flagship venue, Sport Beach .
  • Stagwell will make the interviews available via online channels including YouTube, LinkedIn, and the website.
  • Building on the success of its Cannes Lions 2022 , CES 2023 and SXSW 2023 Content Studios, Stagwell is committed to democratizing content at exclusive industry events.
  • Over 70 athletes and senior leaders will join Stagwell's content studios, including from brands such as:

MediaVillage to Host Cannes Lions Opening Panel at The FQ Equality Lounge

Retrieved on: 
Tuesday, June 13, 2023

NEW YORK, June 13, 2023 /PRNewswire/ -- MediaVillage Education Foundation, the nonprofit organization dedicated to advancing a culture of learning and diversity in the advertising-supported media community, will host a panel with four advertising and marketing experts and co-host cocktails and dinner during the Cannes Lions International Festival of Creativity taking place in France June 19-23.

Key Points: 
  • To learn more about the MediaVillage Education Foundation, visit www.AboutMediaVillage.com
    On Monday, June 19, MediaVillage Education Foundation will host The FQ opening panel in Cannes.
  • "This panel on the future of creativity is a relevant and important focus for launching the Cannes Lions.
  • Throughout the week, Myers and MediaVillage columnist Raquelle Zuzarte will be interviewing industry leaders on their Cannes Lions experience.
  • All MediaVillage content is available free at www.MediaVillage.org .To follow MediaVillage Education Foundation on social, visit LinkedIn , Twitter , Facebook ; hashtag #MediaVillageCannes.

Serviceplan Group expands creative power in the US by acquiring a minority stake in award-winning independent agency L&C NYC

Retrieved on: 
Monday, June 12, 2023

Serviceplan Group expands creative power in the US with Pereira O'Dell leadership heading up growth.

Key Points: 
  • Serviceplan Group expands creative power in the US with Pereira O'Dell leadership heading up growth.
  • As part of its US expansion plan, Serviceplan Americas has acquired a minority stake in one of the most awarded Independent Agencies in the world, L&C NYC, founded by Peruvian immigrants Gian Carlo Lanfranco & Rolando Cordova.
  • This partnership marks a major milestone for Serviceplan Group, the largest partner owned independent agency group in Europe, as it expands its global creative footprint.
  • I am looking forward to inspiring talents and outstanding creative achievements with our new partners," says Alexander Schill, Global CCO Serviceplan Group.

FCB New York Wins Sports Emmy for Michelob ULTRA’s “McEnroe vs McEnroe”

Retrieved on: 
Thursday, May 25, 2023

With over 10 million views, “McEnroe vs McEnroe” became one of the most-watched sports events of the year, besting the 2021 NBA Finals.

Key Points: 
  • With over 10 million views, “McEnroe vs McEnroe” became one of the most-watched sports events of the year, besting the 2021 NBA Finals.
  • This win marks the first Sports Emmy for both Michelob ULTRA and FCB New York, which, throughout their multi-year partnership, have been pushing the boundaries of technology in novel ways to enhance the enjoyment of sports.
  • To date, “McEnroe vs McEnroe” has earned more than 120 media placements, with Sports Illustrated saying it “could be the future of sports” and Yahoo!
  • praising it for “reinventing sports entertainment.” Since the launch of the program, organic searches for “Michelob ULTRA” have grown by 95%.