Cannes Lions International Festival of Creativity

Klick Health Strikes Gold at 2023 Cannes Lions International Festival of Creativity

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Wednesday, June 21, 2023
Other Health, General Health, Social Media, Search Engine Optimization, Search Engine Marketing, Digital Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Content Marketing, Health, Bronze Lion, Lion, Drug use in music, Gold Lion, Electronic Healthcare Network Accreditation Commission, Patient, PAWS, Animation, Design, Wellness, Motion graphics, Service, Map, Paper, D, Congregation, Visual effects, Advocacy, Cannes Lions International Festival of Creativity, Multimedia, Creativity, Motion, Gold, Form, Music, Content, Roe v. Wade, Art, Physician, Pet, Jackass Number Two, Clio Awards, Education, Film industry, Entertainment, Radio, Silver

Klick Health has struck gold at the 2023 Cannes Lions International Festival of Creativity this week, taking home Gold, Silver, and Bronze Lions in health and mainstream awards categories – further reinforcing the mainstreaming of health and wellness.

Key Points: 
  • Klick Health has struck gold at the 2023 Cannes Lions International Festival of Creativity this week, taking home Gold, Silver, and Bronze Lions in health and mainstream awards categories – further reinforcing the mainstreaming of health and wellness.
  • View the full release here: https://www.businesswire.com/news/home/20230621979351/en/
    Klick Health has struck gold at the 2023 Cannes Lions International Festival of Creativity this week, taking home Gold, Silver, and Bronze Lions in health and mainstream awards categories – further reinforcing the mainstreaming of health and wellness.
  • The large, independent health agency also received 11 shortlists and was ranked both the world’s overall number-two Healthcare Agency and number-two Healthcare Network of the Year.
  • "These Lions roar with proof that health work is mainstream work, and we are incredibly proud to help elevate the role health and wellness plays in the world,” said Klick Health Chief Creative Officer Rich Levy.

Remezcla Wins First Lion at the Cannes Lions International Festival of Creativity

Retrieved on: 
Wednesday, June 21, 2023
Advertising, Life, Marketing, Culture, Cannes Lions International Festival of Creativity, Woman, Strategic planning, Creativity, Baseball, MLB, Sport, Cannes, Ecosystem, Empowerment, Major League Baseball, Entertainment, Remezcla

NEW YORK, June 21, 2023 /PRNewswire/ -- At the 2023 Cannes Lions International Festival of Creativity, leading Latin digital culture magazine and creative agency, Remezcla, took home its first-ever Silver Entertainment Lions for Sport for " Las Diablillas " with Major League Baseball (MLB).

Key Points: 
  • NEW YORK, June 21, 2023 /PRNewswire/ -- At the 2023 Cannes Lions International Festival of Creativity, leading Latin digital culture magazine and creative agency, Remezcla, took home its first-ever Silver Entertainment Lions for Sport for " Las Diablillas " with Major League Baseball (MLB).
  • We started our journey to achieve excellence in creativity around Latin culture over 15 years ago.
  • "Winning a Cannes Lion with a Mexican story of women's empowerment, delivered in full Mayan dialect, is a tremendous achievement. "
  • Since 1954, the Cannes Lions International Festival of Creativity has honored forward-thinking creativity and campaigns that inspire the next wave of marketing and advertising.

SRMG and Billboard launch Billboard Arabia: Creating a global platform and stage for Arab artists

Retrieved on: 
Wednesday, June 21, 2023
Women in music, International, Partnership, International Federation of the Phonographic Industry, Culture, Creativity, Chart, Cannes Lions International Festival of Creativity, Ecosystem, 2022 Billboard Music Awards, Billboard, Music, Entertainment, Anghami, Spotify, Woman

RIYADH, Saudi Arabia, June 21, 2023 /PRNewswire/ -- SRMG, the largest integrated media group from the MENA region, and Billboard, the world's most influential music media brand, have partnered to launch Billboard Arabia. The newly launched platform is dedicated to celebrating artists with Arab roots by spotlighting their music and promoting personal stories on a global stage.

Key Points: 
  • The new platform will spotlight artists with Arab roots by celebrating creativity and artistry, as well as increasing accessibility to a wider global audience.
  • The newly launched platform is dedicated to celebrating artists with Arab roots by spotlighting their music and promoting personal stories on a global stage.
  • Billboard Arabia celebrates and amplifies the work of Arab artists for a global audience by republishing content across Billboard's digital products.
  • "We are excited to join forces with SRMG to launch Billboard Arabia," said Mike Van, President of Billboard.

Roblox Scales Brand Innovation and Immersive Advertising Business Through New Partner Program

Retrieved on: 
Wednesday, June 21, 2023
Software, Metaverse, Online, Entertainment, Internet, Technology, Digital Marketing, Marketing, Advertising, Communications, Content Marketing, Electronic Games, Partnership, Cannes Lions International Festival of Creativity, Education, Game jam, Research, Secular Games, GeForce Partner Program, Immersion, Dubitative mood, Growth, Ecosystem, Platform economy, Dentsu, Sawhorse, Roblox

Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform.

Key Points: 
  • Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform.
  • The Roblox Partner Program network will focus on four core areas to help brands reach their business goals: platform education, research and measurement, product/content innovation, and Immersive Ads for faster on-platform content discovery.
  • Our new Partner Program will support the development of new ecosystems and help us further scale brand innovation and self-serve advertising on the platform.”
    "Roblox strives to innovate across the board, and advertising is no exception,” said Ashley McCollum, Head of Immersive Media Solutions at Roblox.
  • The founding members of the Roblox Partner Program represent all corners of the advertising ecosystem and have been leaning into Roblox for years.

Havas Launches Welltainment™: One Dose Entertainment and One Dose Education

Retrieved on: 
Wednesday, June 21, 2023
Reckitt, Obesity, Diabetes, Health, Education, Autism spectrum, Culture, Cannes Lions International Festival of Creativity, Health equity, Pfizer–BioNTech COVID-19 vaccine, Universal Music Group, Creativity, Hypertension, Marvel, Gameloft, StudioCanal, General Hospital, Mind share, Minecraft, Mental health, Tourism, Vanish

Havas is making a significant investment to fight health inequity by offering to work free of charge on the six biggest global health challenges.

Key Points: 
  • Havas is making a significant investment to fight health inequity by offering to work free of charge on the six biggest global health challenges.
  • "By creating entertainment content with culturally relevant voices, equitable representation, and joy, Welltainment™ can have a meaningful impact on addressing the global crisis."
  • Through the integration of education and entertainment, there is an opportunity to create content that is hopeful and inclusive, rather than the traditional fear-based approach creating distrust.
  • Havas is committing agency resources to the cause and will look for current and prospective partners to join as it expands this new approach.

Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer's next action

Retrieved on: 
Wednesday, June 21, 2023
Lumière, Bowl game, IPG, Publicis, Super Bowl, CET, Cannes Lions International Festival of Creativity, Workplace, World Cancer Day, Lion, BBDO, WPP, CCO, Davos, Creativity, Organization, Mass media, James Credle, FCB, Tourism, Pharmaceutical industry, Omnicom Group, Cancer

At this year’s Cannes Lions, Working with Cancer will be opening up a brief to the whole industry to help erase the stigma of Cancer in the workplace.

Key Points: 
  • At this year’s Cannes Lions, Working with Cancer will be opening up a brief to the whole industry to help erase the stigma of Cancer in the workplace.
  • As a true cross-industry coalition, Edelman, IPG, Omnicom, Publicis and WPP will come together to invite creatives to join the briefing for this pioneering workplace movement.
  • “Since launching Working with Cancer at the start of this year, we have had an overwhelming response from our peers and clients.
  • You can become a pledging company for Working with Cancer and encourage others to show their support here .

BREAKING Cannes 2023: GALE Signs Clean Creatives Pledge in Major Commitment to Sustainability

Retrieved on: 
Tuesday, June 20, 2023
Climate, Cannes, Partnership, Big Oil, Cannes Lions International Festival of Creativity, Culture, Movement, Climate change, Diplomatic mission, Advertising, Bangalore, Environment, Coming Clean, PR, Renewable energy, Tourism

CANNES, France, June 20, 2023 /PRNewswire/ -- GALE CEO Brad Simms took to the stage today at The Next Level Climate Summit at Cannes Lions 2023 to announce the agencies will sign the Clean Creatives pledge, making GALE the largest agency to commit to refusing work with fossil fuel companies.

Key Points: 
  • GALE's pledge to Clean Creatives makes it the largest agency to commit to refusing work with fossil fuel companies.
  • "GALE signing the Clean Creatives pledge is a commitment to the most important thing we have: our planet.
  • There are over 600 agencies, creatives and freelancers globally that have committed to the Clean Creatives pledge.
  • To join GALE in signing the Clean Creatives pledge, visit cleancreatives.org.

Brady Announces New Initiative to Harness Ad Agency and Media Company Talent in Changing America's Gun Culture Narrative

Retrieved on: 
Tuesday, June 20, 2023
Weapon, White House, Advertising, Freedom, Violence, Culture, Gun, Public, National Rifle Association, Gun violence, Multimedia, Creativity, Firearm, Cannes Lions International Festival of Creativity, Propaganda, NRA, Smoking, Hunting

WASHINGTON, June 20, 2023 /PRNewswire/ -- On Monday, during the Cannes Lions International Festival of Creativity, Brady President Kris Brown announced a new "Free America from Gun Violence" culture change campaign, which aims to harness the power of creative ad agencies to change the cultural narrative about guns in America.  

Key Points: 
  • To change this narrative, influenced by decades of National Rifle Association (NRA) propaganda, Brady aims to partner with advertising and media companies to develop new content to achieve this, including commercials and digital advertisements.
  • "America and many other nations have successfully tackled public health challenges through creative culture change efforts, from smoking to seat belts to drunk driving.
  • Brady's " End Family Fire " campaign uses public service announcements to reach gun-owning households to promote safe storage practices.
  • ThisIsOurLane , Brady's physician-led program, is mobilizing health practitioners to address gun violence as a public health crisis.

Hyundai and Dow Jones’ The Trust Unveil Year-Long Creative Campaign on History of Driving Human-Centric Transformation

Retrieved on: 
Tuesday, June 20, 2023
Social responsibility, Heart, The Wall Street Journal, Life, Hyundai Motor America, Dow Jones, Quality of life, Trust, Cultural-historical activity theory, Creativity, The, Cannes Lions International Festival of Creativity, MarketWatch, Virtual reality, News, Entertainment, Hyundai

From autonomous driving to advanced air mobility, Hyundai's solutions prioritize environmental responsibility and enhance the quality of life for countless individuals.

Key Points: 
  • From autonomous driving to advanced air mobility, Hyundai's solutions prioritize environmental responsibility and enhance the quality of life for countless individuals.
  • “We are proud to collaborate with Dow Jones and The Trust on this campaign.
  • It emphasizes the transformative power mobility innovations can make in progressing humanity,” said Angela Zepeda, chief marketing officer, Hyundai Motor America.
  • For more information about “Miles That Define Us” and how Hyundai is empowering positive change for future generations, click here .

IZEA Announces FormAI™ at Cannes Lions

Retrieved on: 
Tuesday, June 20, 2023
Heart, Google Drive, IZEA, ChatGPT, Wizard Product Review, Formai de Mut dell'Alta Valle Brembana, Creativity, Cannes Lions International Festival of Creativity, Knowledge, AI, Diffusion, News, Book, Online shopping, Sales

Orlando, Florida, June 20, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced the launch of FormAI™ at The Cannes Lions International Festival of Creativity during IZEA’s AI Days.

Key Points: 
  • Orlando, Florida, June 20, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced the launch of FormAI™ at The Cannes Lions International Festival of Creativity during IZEA’s AI Days.
  • “We see immense potential for the use of AI in influencer marketing,” said Ted Murphy, Founder and CEO of IZEA.
  • “At the heart of influencer marketing is content, and IZEA aims to make it easier for both marketers and influencers to produce more interesting content faster and at a lower cost.
  • For news and resources, follow IZEA on Twitter at https://twitter.com/izea .