Pop-Tarts

TOWN HOUSE® RECRUITS DESMOND HOWARD TO DEBUT NEW FOOTBALL-SHAPED GAME DAY DIPPERS

Retrieved on: 
Wednesday, August 31, 2022

BATTLE CREEK, Mich., Aug. 31, 2022 /PRNewswire/ -- Town House® is celebrating the highly anticipated return of football with a game-winning twist on a fan-favorite product. To welcome back tailgating and help elevate game day spreads across the country, the brand released specially shaped football-themed crackers in its popular dippable format: Town House® Game Day Dippers.

Key Points: 
  • To welcome back tailgating and help elevate game day spreads across the country, the brand released specially shaped football-themed crackers in its popular dippable format: Town HouseGame Day Dippers.
  • With endless tailgating dipping possibilities, the limited-edition Town House Game Day Dippers are sure to be a touchdown at any fall gathering.
  • Who better to introduce fans to the new go-to tailgating bites than pro football legend and college game day analyst, Desmond Howard?
  • Town House is partnering with the former wide receiver to offer Desmond's favorite dip recipes and playbook of game day cracker dipping techniques, including:
    Dip & Twist: Go down the middle with your Town House Game Day Dippers cracker.

KELLOGG'S FROSTED FLAKES®, TONY THE TIGER® AND QUARTERBACK JALEN HURTS GET MORE KIDS PLAYING IN AN UNFORGETTABLE MISSION TIGER™ EXPERIENCE IN PHILADELPHIA

Retrieved on: 
Monday, August 29, 2022

BATTLE CREEK, Mich., Aug. 29, 2022 /PRNewswire/ -- Yesterday, Tony the Tiger® recruited new ringers — quarterback Jalen Hurts and the CBS Sports crew — and treated Philadelphia youth football players like MVPs. Tony rallied his biggest Kellogg's Frosted Flakes® Mission Tiger™ team yet to unveil a donation to bring back three middle school Rookie Tackle teams and start a new girls' flag football program at six middle schools. The new uniforms, equipment, field upgrades, buses and coaches are just what these kids need to get back in the game.

Key Points: 
  • The new uniforms, equipment, field upgrades, buses and coaches are just what these kids need to get back in the game.
  • In addition to putting on the game of a lifetime, Tony and Hurts surprised the students with a Mission Tiger donation that will help the School District of Philadelphia expand their middle school sports programs.
  • "Tony the Tiger, Jalen Hurts, and the whole CBS Sports crew gave our student athletes an experience of a lifetime.
  • Quarterback Jalen Hurts is the latest athlete superstar to join Mission Tiger.

Tony the Tiger® Tackles Twitch and Becomes the First-Ever Brand Mascot Working with Twitch to Transform into an Interactive VTuber

Retrieved on: 
Monday, August 15, 2022

BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Twitch's Brand Partnership Studio. Tony will make his streaming debut — making Kellogg's Frosted Flakes the first brand globally to work with Twitch, to transform a brand mascot into an interactive VTuber — in Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS livestreamed event. 

Key Points: 
  • Tony will make his streaming debut making Kellogg's Frosted Flakes the first brand globally to work with Twitch, to transform a brand mascot into an interactive VTuber in Tony the Tiger's GR-R-REAT CEREAL BOWL OF GR-R-REATNESS livestreamed event.
  • Tony the Tiger's Cereal Bowl is the perfect opportunity for deeper engagement with fans on Twitch.
  • Tony will also unveil his custom Kellogg's Frosted Flakes gaming rig, complete with a milk-coolant PC keeping everything running smoothly.
  • "Bringing an iconic mascot like Tony the Tiger to our service is an exciting first for our Brand Partnership Studio," said Adam Harris, Global Head of Twitch's Brand Partnership Studio.

Kellogg Company Creates Better Days for Over 1.3 Billion People Since 2015

Retrieved on: 
Tuesday, August 9, 2022

BATTLE CREEK, Mich., Aug. 9, 2022 /PRNewswire/ -- Since 2019, Kellogg has been working toward its ambitious goal of creating better days for 3 billion people by the end of 2030. It is detailing its environmental, social and governance (ESG) progress through its latest global annual ESG report, debuting today on betterdays.kelloggcompany.com. Kellogg is proud that it is well on track to achieve its goal, having created better days for over 1.3 billion people since 2015.

Key Points: 
  • Kellogg is proud that it is well on track to achieve its goal, having created better days for over 1.3 billion people since 2015.
  • The company's Kellogg's Better Days Promise is to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability and equity, diversity and inclusion.
  • Through Kellogg's Better Days Promise ESG strategy, the company is committed to:
    Nourishing 1 billion people with our foods.
  • As part of our Kellogg's Better Days Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030.

Kellogg Company Sets Date for 2022 Second Quarter Results Webcast

Retrieved on: 
Monday, July 11, 2022

Live audio webcast with or without slides is available at https://investor.kelloggs.com.

Key Points: 
  • Live audio webcast with or without slides is available at https://investor.kelloggs.com.
  • Participation by the press in the live Q&A session is in a listen-only mode.
  • Available beginning at 1:00 pm EDT Thursday, August 4, and for at least
    90 days thereafter at https://investor.kelloggs.com.
  • At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled.

It's Slime Time! Kellogg® and Nickelodeon create New Kellogg's® Apple Jacks® Slime Cereal

Retrieved on: 
Friday, July 8, 2022

BATTLE CREEK, Mich., July 8, 2022 /PRNewswire/ -- Nineties kids rejoice! Breakfast is getting a nostalgic makeover with Kellogg's® latest collab, adding a splash of Nickelodeon's iconic green Slime to cereal bowls with all-new Kellogg's® Apple Jacks® Slime cereal.

Key Points: 
  • Breakfast is getting a nostalgic makeover with Kellogg's latest collab, adding a splash of Nickelodeon's iconic green Slime to cereal bowls with all-new Kellogg's Apple Jacks Slime cereal.
  • Kellogg's Apple Jacks Slime cereal featuressweetened, toasted orange and green loops that evoke notes of delicious green apple flavor.
  • "Both known for our bright orange and green colors, Kellogg's Apple Jacks and Nickelodeon Slime are a perfect pairing," said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal.
  • "We are excited tobring our iconic green Slime to fans in a whole new way with Kellogg's Apple Jacks Slime."

School attendance, friendships and behavior can improve with school breakfast programs 

Retrieved on: 
Wednesday, July 6, 2022

BATTLE CREEK, Mich., July 6, 2022 /PRNewswire/ -- School breakfast programs may provide students with benefits beyond nourishment, according to a review of recent research from Kellogg Company Fund. Already, around the world, breakfast programs are improving health and nutritional outcomes for children. In recent years, these programs have evolved to focus on helping improve education and social outcomes for students, their families and the wider community. 

Key Points: 
  • Research also indicates that children who attend breakfast programs display fewer concerning behaviors," benefit from positive role modeling of "good behaviors," and attend school more frequently.
  • The impact of these programs on the wider community also were explored, with positive early results:
    School attendance, friendships and behavior improve.
  • The research also found that the stigma associated with participation in school breakfast programs was reduced when all children attended the programs.
  • Kellogg Company also announced it has awarded $5,000 grants to ten school districts to support their breakfast programs.

NATURAL PHENOMENON OR EIGHT-LEGGED AD? PRINGLES® LOGO SPOTTED SOMEWHERE VERY UNEXPECTED

Retrieved on: 
Monday, June 27, 2022

BATTLE CREEK, Mich., June 27, 2022 /PRNewswire/ -- One look at this incredible spider and it hits you – that spider looks JUST like the Pringles® logo. Once you see it, you can't unsee it – the slanted hairline, the beady eyes and even that signature 'stache – the resemblance is unCANny.

Key Points: 
  • Pringlescan't simply sit back and do nothing when there is something in the wild this WILD this natural phenomenon must be addressed.
  • That's why Pringles wants to put this little-known Kidney Garden Spider on the map and officially recognize it forevermore as the Pringles Spider.
  • Starting June 28, Pringles is letting fans "adopt" their very own virtual Pringles Spider.
  • To join Pringles in their efforts to make the Pringles Spider official and to adopt a spider of your own, visit PringlesSpider.com .

KELLOGG'S® SPECIAL K® INTRODUCES DELICIOUS AND CONVENIENT NEW PROTEIN SNACK BARS FOR FUELING UP ON THE GO

Retrieved on: 
Thursday, June 23, 2022

BATTLE CREEK, Mich., June 23, 2022 /PRNewswire/ -- Summertime often means more time spent out and about enjoying outdoor activities, taking kids to and from camp, or simply basking in the warm weather with friends with few opportunities to stop and pause. For those days that don't seem to be slowing down, Kellogg's® Special K® has introduced new Protein Snack Bars. Small but mighty, with 6 grams of protein and 90 calories per bar, they make it easy to refuel on the go with something delicious, for those times you need to reenergize and just take a moment for yourself.

Key Points: 
  • For those days that don't seem to be slowing down, Kellogg's Special K has introduced new Protein Snack Bars.
  • Special K Protein Snack Bars are equal parts delicious and satisfying.
  • Special K Protein Snack Bars are available now at grocery retailers nationwide for a suggested retail price of $4.29 for a five-count package.
  • For more information on Special K Protein Snack Bars and other offerings in the lineup, visit www.SpecialK.com .Plus, follow along on social for all the latest Special K news, including Facebook , Instagram and Twitter .

Ciara Drops Summertime Song "Treat" Inspired By Real Families, Friends and Kellogg's® Rice Krispies Treats®

Retrieved on: 
Thursday, June 23, 2022

BATTLE CREEK, Mich., June 23, 2022 /PRNewswire/ -- Summertime is synonymous with joyful little memories; from blasting sing-a-longs on family road trips or FaceTiming with a friend from camp to trying the latest TikTok trends with mom or playing dress-up with cousins. Kellogg's® Rice Krispies Treats believes that all those small moments can add up to something big.

Key Points: 
  • Kellogg's Rice Krispies Treats believes that all those small moments can add up to something big.
  • Those selected for the music video will be rewarded with a yearlong supply of Rice Krispies Treats.
  • "When we sat down to write 'Treat,' we were so inspired by the sweet traditions shared by families like ours," said Ciara.
  • This fall, the "Treat" music video will be released exclusively on Rice Krispies Treats channels, featuring Ciara and real fans.