7 Insider Secrets for SMBs: Maximizing Customer Commerce during Black Friday Cyber Monday
SYDNEY, Nov. 6, 2023 /PRNewswire-PRWeb/ -- Holiday shopping is here, and small to medium-sized businesses (SMBs) need to be prepared. SalesForce reported $30 billion in global digital sales on Thanksgiving last year (1) and an increase of 23% for online sales on Black Friday 2022. (2) Consumers have dramatically turned to online shopping in recent years, with 55% of holiday shoppers surveyed saying they prefer online shopping. (3) How can online retailers best prepare for the unexpected stress on their systems that holiday shopping brings? According to Mikel Lindsaar, CEO of StoreConnect, that is where Customer Commerce comes into play. "Customer Commerce is all about before, during and after the sale," he says. "It's everything wrapped together."
- According to Mikel Lindsaar, CEO of StoreConnect , that is where Customer Commerce comes into play.
- According to Lindsaar, there are seven common mistakes that SMB online retailers make around Black Friday and Cyber Monday that kill Customer Commerce.
- They don't approach Black Friday and Cyber Monday from a holistic Customer Commerce viewpoint.
- Customer Commerce allows SMBs to handle the scale of things like Black Friday before they happen.