Sevendots' New Study Reveals Innovation as the Underleveraged Engine of Growth in the CPG Industry
AMSTERDAM, March 15, 2024 /PRNewswire/ -- A new study conducted by Sevendots , a global leader in CPG strategies, sheds light on the untapped potential of investment in innovation as a driving and underutilized force for growth within the CPG industry.
- AMSTERDAM, March 15, 2024 /PRNewswire/ -- A new study conducted by Sevendots , a global leader in CPG strategies, sheds light on the untapped potential of investment in innovation as a driving and underutilized force for growth within the CPG industry.
- The study uncovers a critical insight: Innovation remains an underutilized activity by many players in the CPG industry, showing a worrying trend of diminishing momentum.
- The study calls for a paradigm shift in how CPG companies approach innovation.
- "Our findings underscore the immense growth potential for CPG companies willing to rethink their approach to innovation, leveraging it as a powerful engine for growth, differentiation, and long-term success."