DOCOMO and CyberAgent to Establish New Advertising Company: Prism Partner Inc.
*2 In response, DOCOMO, with a membership base of over 89 million people, and CyberAgent, with a proven digital advertising track record in Japan, have decided to support advertisers by providing them with advertising products incorporating the two companies' knowledge and assets.
- *2 In response, DOCOMO, with a membership base of over 89 million people, and CyberAgent, with a proven digital advertising track record in Japan, have decided to support advertisers by providing them with advertising products incorporating the two companies' knowledge and assets.
- Prism Partner will sell DOCOMO's targeted ad products based on DOCOMO's service usage information and other member data as well as other online and offline data.
- *3 Prism Partner will support development and sell DOCOMO's digital promotions and advertising products that continuously use d POINTs to encourage purchases and perform purchase-effect analyses.
- For app developers who utilize DOCOMO membership information and app-usage data*5, Prism Partner will support development and sales of DOCOMO's advertising products.