CBS

Nexstar Media Appoints Stacey Lynn Schulman as Executive Vice President, Platform Marketing and Intelligence

Retrieved on: 
Tuesday, February 13, 2024

Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of Stacey Lynn Schulman as Executive Vice President, Platform Marketing and Intelligence, effective immediately.

Key Points: 
  • Nexstar Media Group, Inc. (Nasdaq: NXST), today announced the appointment of Stacey Lynn Schulman as Executive Vice President, Platform Marketing and Intelligence, effective immediately.
  • Ms. Schulman will lead Nexstar Advertising’s integrated marketing efforts and oversee the sales intelligence business unit.
  • She will report to Michael Strober, Nexstar’s Executive Vice President and Chief Revenue Officer, and be based in New York City.
  • Commenting on her appointment, Ms. Schulman said, “Nexstar has built an incredible portfolio of local, national, and digital assets.

Nexstar Media Names Angie Salas as Vice President and General Manager of Its Broadcast and Digital Operations in Champaign, IL

Retrieved on: 
Tuesday, February 13, 2024

Nexstar Media Group, Inc. (Nasdaq: NXST) today announced the appointment of Angie Salas as Vice President and General Manager of its broadcasting and digital operations serving Champaign and Springfield, Illinois (DMA #91), including WCIA-TV (CBS), WCIX-TV (My Network), WCIA.com, and their related digital and social media channels.

Key Points: 
  • Nexstar Media Group, Inc. (Nasdaq: NXST) today announced the appointment of Angie Salas as Vice President and General Manager of its broadcasting and digital operations serving Champaign and Springfield, Illinois (DMA #91), including WCIA-TV (CBS), WCIX-TV (My Network), WCIA.com, and their related digital and social media channels.
  • Ms. Salas will begin her duties immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar’s broadcasting division.
  • She is a forward-thinking leader with a history of enhancing broadcast and digital operations through strategic leadership and team development.
  • Ms. Salas and her husband Tony have four children; they will be immediately relocating to the Champaign area.

The Future of Soda is Now - Poppi’s First National Commercial Wows Viewers, Becoming the Most Watched Ad During Super Bowl LVIII on Sunday, February 11

Retrieved on: 
Tuesday, February 13, 2024

AUSTIN, Texas, Feb. 13, 2024 (GLOBE NEWSWIRE) -- Beloved prebiotic soda brand poppi has cemented its place in the playbooks with its first-ever national commercial, airing during Super Bowl LVIII on CBS, its streaming service, and Nickelodeon on Sunday, February 11. According to television data and audience analytics firm Samba TV, poppi’s 60-second spot entitled, “The Future of Soda is Now” was the most watched ad of the Super Bowl, reaching 29.1 million households.1 The commercial aims to redefine soda and invite consumers to reimagine a healthier way to enjoy the nostalgic bubbly beverage that has long been a part of our daily lives. poppi, on a mission to revolutionize the soda experience, has only 25 calories and less than 5g of sugar per can, and is made with prebiotics, fruit juice, and all clean ingredients.

Key Points: 
  • In the hour after the Super Bowl ad aired, poppi saw Google search volume accelerate 100x over the previous hour.
  • “Airing a commercial during the Super Bowl just a few short years after creating poppi in my home kitchen is honestly mind-blowing,” said Allison Ellsworth, Co-Founder of poppi.
  • poppi’s growing portfolio includes 12 fruit and classic soda flavors and is the #1 selling soda on Amazon .
  • LINK TO POPPI’S “THE FUTURE OF SODA IS NOW” COMMERCIAL: https://www.youtube.com/watch?v=kwUJq0DA0xo

Paramount's Content for Change Delivers Impactful Initiatives in Las Vegas

Retrieved on: 
Tuesday, February 13, 2024

Through its Content for Change (CFC) initiative, Paramount Global seeks to harness the power of content to combat bias and harmful stereotypes, transforming how the world sees people.

Key Points: 
  • Through its Content for Change (CFC) initiative, Paramount Global seeks to harness the power of content to combat bias and harmful stereotypes, transforming how the world sees people.
  • Murals for Change: Recognizing the power of art to spark meaningful conversations, Content for Change also unveiled its Murals For Change initiative.
  • "Through initiatives like Creators House, Murals for Change, and our powerful vignettes, we aim to redefine narratives, amplify underrepresented voices, and drive meaningful impact in Las Vegas and beyond."
  • For more information on the Content for Change program and initiatives, please visit Paramount's Content for Change website.

Neil Diamond’s “I Am… I Said” Featured in Volkswagen’s “An American Love Story” Extended Cut in Advance of Super Bowl LVIII Advertisement

Retrieved on: 
Friday, February 9, 2024

A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.

Key Points: 
  • A 60-second version will air during the third quarter of the game on CBS, and the Spanish-language broadcast will be on Univision.
  • Volkswagen is also taking the unique approach of delivering this “love letter” to current owners through the myVW App.
  • All teasers, and the director’s cut, are available online at the 75th Anniversary page of vw.com.
  • Following Sunday’s game, a 60-second version of “An American Love Story” will be available online, including Instagram, as part of the brand’s 75th Anniversary social media campaign.

Volkswagen debuts "An American Love Story" extended cut in advance of Super Bowl LVIII advertisement

Retrieved on: 
Friday, February 9, 2024

"An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."

Key Points: 
  • "An American Love Story" is set to Neil Diamond's impassioned 1971 hit "I Am… I Said."
  • Volkswagen is also taking the unique approach of delivering this "love letter" to current owners through the myVW App.
  • All teasers, and the extended cut, are available online at the 75th Anniversary page of vw.com .
  • Following Sunday's game, a 60-second version of "An American Love Story" will be available online, including Instagram, as part of the brand's 75th Anniversary social media campaign.

Modern Football Technology Announces Cris Carter and Andy Beal as Board Advisors

Retrieved on: 
Thursday, February 8, 2024

SACRAMENTO, Calif., Feb. 8, 2024 /PRNewswire/ -- Modern Football Technology, an innovative Analytical AI and sports technology startup, announced today that Hall of Fame football player, Cris Carter, and the Founder of MaxPreps, Andy Beal joined the Company to support its continued growth and execution. Carter and Beal join a team of industry veterans leading the company to the next stage of growth.

Key Points: 
  • SACRAMENTO, Calif., Feb. 8, 2024 /PRNewswire/ -- Modern Football Technology , an innovative Analytical AI and sports technology startup, announced today that Hall of Fame football player, Cris Carter, and the Founder of MaxPreps, Andy Beal joined the Company to support its continued growth and execution.
  • Modern Football Technology's platform is a game-changer for coaches and teams alike, offering real-time insights that were once unimaginable.
  • The addition of Carter and Beal will bring invaluable knowledge and business experience to Modern Football Technology, and marks a significant vote of confidence in the Company's potential.
  • "It's always sweeter to achieve success as a team, and we are honored to have the support of Cris Carter and Andy Beal as we work towards our growth goals," said Christian Masegian, CEO and co-founder of Modern Football Technology.

First Pick Labs, Inc., owner of Draft Hero, LLC, Acquires Sideline Software, Inc., the Company Behind MyFantasyLeague.com

Retrieved on: 
Thursday, February 8, 2024

AUSTIN, Texas, Feb. 8, 2024 /PRNewswire/ -- First Pick Labs, Inc. (First Pick Labs), is excited to announce the acquisition of Sideline Software, Inc., the pioneering company behind MyFantasyLeague.com.

Key Points: 
  • AUSTIN, Texas, Feb. 8, 2024 /PRNewswire/ -- First Pick Labs, Inc. (First Pick Labs), is excited to announce the acquisition of Sideline Software, Inc., the pioneering company behind MyFantasyLeague.com.
  • Together they built MyFantasyLeague.com into one of the most popular and respected fantasy football commissioner services.
  • Kasten started Draft Dynamix, the leader in draft software for fantasy sports (now called Draft Hero) in 2004.
  • Kasten has been a leader in developing draft software and related tools for fantasy football, earning more FSTA awards than any competing draft software.

Comet, CHARGE! and TBD. Deliver Highest Viewership in Networks’ History

Retrieved on: 
Thursday, February 8, 2024

and TBD., the company’s free, over-the-air, national networks have continued to see rapid growth, delivering the highest viewership in the networks’ history, with double-digit ratings increases.

Key Points: 
  • and TBD., the company’s free, over-the-air, national networks have continued to see rapid growth, delivering the highest viewership in the networks’ history, with double-digit ratings increases.
  • The trend continued in January 2024 with Comet +28%, CHARGE +11% and TBD +7% compared to January 2023.
  • Grimm, which launched on Comet in Jul ‘23, has increased viewership among P25-54 each quarter.
  • is the network’s highest rated program ever, comprising 7 out of TBD's top 10 telecasts ever, with its highest averaging 75,000 P25-54.