Ad tiering pays off as 36% of subscribers level up to avoid ads
But it’s a dangerous game for subscription providers, with 31% of subscribers saying they’ve canceled at least one service because ads were introduced.
- But it’s a dangerous game for subscription providers, with 31% of subscribers saying they’ve canceled at least one service because ads were introduced.
- Strong objections also remain towards ‘premium ad tiers’, with 78% saying that paid-for subscriptions should never display ads.
- While 35% of TV and video streamers have paid for an upgrade to avoid watching ads, this figure rises to 48% among music subscribers.
- While many people predicted that ad tiering would be firmly rejected, in reality subscribers are welcoming the flexibility it provides.