Former ICCO President Maxim Behar Premieres His Hip-Hop Song About PR In New York
NEW YORK and SOFIA, Bulgaria , Oct. 18, 2023 /PRNewswire/ -- Maxim Behar, globally renowned PR expert and former president of the World PR Organisation ICCO, made his debut on the music scene with his first single "PR We Are".
- The song premiered simultaneously on Tuesday on Hot 21 Radio in New York and BG Radio in Sofia.
- "Almost by chance we met in the studio with Big Sha and his son, and we made the song in just a few hours," says Behar.
- The song "PR We Are", written by Lil Sha and Maxim Behar, is dedicated to the PR business, which Maxim has been involved in for 30 years and achieved numerous global successes.
- "Naturally, we were quite surprised – a rap song performed by Maxim Behar, who we all know in Bulgaria in a completely different role.