Brightcove Introduces New ‘Publisher Insights’ Capability
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today launched “Publisher Insights,” a new capability within the Media Studio Premium solution.
- Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today launched “Publisher Insights,” a new capability within the Media Studio Premium solution.
- Publisher Insights builds on Brightcove’s Audience Insights to provide real-time analytics specifically for news organizations and other real-time-driven content organizations.
- The product enables news organizations to quickly identify stories that drive viewer interest and help shape effective audience engagement strategies.
- With this new capability, content providers can now access a new “Trending Now” dashboard to analyze viewership and audience metrics.