CRM

Brightcove Introduces New ‘Publisher Insights’ Capability

Retrieved on: 
Thursday, March 7, 2024

Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today launched “Publisher Insights,” a new capability within the Media Studio Premium solution.

Key Points: 
  • Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today launched “Publisher Insights,” a new capability within the Media Studio Premium solution.
  • Publisher Insights builds on Brightcove’s Audience Insights to provide real-time analytics specifically for news organizations and other real-time-driven content organizations.
  • The product enables news organizations to quickly identify stories that drive viewer interest and help shape effective audience engagement strategies.
  • With this new capability, content providers can now access a new “Trending Now” dashboard to analyze viewership and audience metrics.

Barkley and OKRP to Merge

Retrieved on: 
Thursday, March 7, 2024

Leading independent agencies Barkley and OKRP announced today they have merged to become BarkleyOKRP.

Key Points: 
  • Leading independent agencies Barkley and OKRP announced today they have merged to become BarkleyOKRP.
  • We affectionately call it ‘big indie,’” said Jeff King, CEO of Barkley, who retains that role in the new agency.
  • “OKRP has built a creative powerhouse, and Barkley, in addition to its own award-winning creative product, has built a foundation of modern consumer expertise.
  • Barkley and OKRP were brought together by Chicago-based private equity firm Keystone Capital.

LocatorX Names UPS Veteran Mike Jones as CFO

Retrieved on: 
Wednesday, March 6, 2024

LocatorX names Mike Jones as its next Chief Financial Officer.

Key Points: 
  • LocatorX names Mike Jones as its next Chief Financial Officer.
  • Jones, who will be replacing Eddie Northen, brings over 30 years of experience at UPS, spending time in multiple divisions including Airline, Package Operations, and Supply Chain.
  • He served as VP of Investor Relations at UPS and was recognized as a Top IR Executive in the Transportation sector.
  • Mike was also the CFO of UPS Global Freight Forwarding, which included Air and Ocean Freight and Brokerage Services, and UPS Airlines, one of the largest worldwide cargo airlines.

Liquid Agency and Avasta Release First Installment of Challenger Index

Retrieved on: 
Wednesday, March 6, 2024

Liquid Agency, a brand consulting and activation company, and Avasta, the profitable growth company, published the first installment of their Liquid x Avasta Challenger Index, B2B Products, in Q4 2023.

Key Points: 
  • Liquid Agency, a brand consulting and activation company, and Avasta, the profitable growth company, published the first installment of their Liquid x Avasta Challenger Index, B2B Products, in Q4 2023.
  • Liquid Agency and Avasta co-developed this index to challenge conventional metrics of brand success and gain a clearer understanding of how end-buyers, decision-makers and power users perceive products and services in various categories.
  • Through this unique approach, Liquid Agency and Avasta redefine business strategy through the lens of brand competitiveness.
  • Liquid Agency and Avasta plan to release installments of the index regularly.

Salesforce Launches Einstein 1 Studio: Low-Code AI Tools for Customizing Einstein Copilot and Embedding AI into Any CRM App

Retrieved on: 
Wednesday, March 6, 2024

This enables businesses to deliver trusted AI experiences across Salesforce’s Einstein 1 Platform that are tailored to their customers’ needs.

Key Points: 
  • This enables businesses to deliver trusted AI experiences across Salesforce’s Einstein 1 Platform that are tailored to their customers’ needs.
  • Salesforce’s Einstein 1 Platform integrates the user interface, a variety of AI models, and data in a single metadata-driven platform.
  • Go deeper with Einstein 1 Studio: Salesforce admins and developers can use the following new Einstein 1 Studio tools to build the next generation of AI applications by customizing AI across every Salesforce app and workflow.
  • The tools include:
    Copilot Builder: Create AI actions to accomplish business tasks (beta) — Copilot Builder helps every company configure and customize Einstein Copilot for their business.

Pega Named a Leader in Customer Service Solutions by Independent Research Firm

Retrieved on: 
Wednesday, March 6, 2024

Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced Forrester Research has named Pega a Leader in The Forrester WaveTM: Customer Service Solutions, Q1 2024 (1).

Key Points: 
  • Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced Forrester Research has named Pega a Leader in The Forrester WaveTM: Customer Service Solutions, Q1 2024 (1).
  • In the report, under the headline “Pegasystems excels at automating and guiding service journeys to the best outcomes,” the report says: “Pegasystems’ outstanding vision is to guide and automate every customer service journey.
  • Forrester evaluated Pega Customer Service™ , an intelligent service automation platform that provides AI-powered workflows for customer service at scale.
  • “As serving customers gets more and more complex, Pega continues to innovate with unparalleled time-tested AI and workflow automation capabilities,” said Neal Beliveau, vice president, product, customer service, Pega.

SugarCRM Awarded Best Loyalty Management Platform in the 2024 CX Awards

Retrieved on: 
Wednesday, March 6, 2024

SugarCRM today announced it has been named “Best Loyalty Management Platform” in the 2024 CX Awards , recognized for its AI-driven sales automation platform that empowers organizations to form deeper connections with its customers, foster loyalty, and drive sustainable business growth.

Key Points: 
  • SugarCRM today announced it has been named “Best Loyalty Management Platform” in the 2024 CX Awards , recognized for its AI-driven sales automation platform that empowers organizations to form deeper connections with its customers, foster loyalty, and drive sustainable business growth.
  • The global awards program, organized by CX Today, has become the beacon of recognition for companies and professionals pushing the envelope in the CX technology sphere.
  • Winners, selected by a panel of 16 distinguished industry analysts and experts, were named at an awards ceremony on Feb. 29.
  • "SugarCRM's exceptional work in loyalty management has helped push the category forward, and we are thrilled to see the company’s accomplishments acknowledged at CX Awards 2024," said Charlie Mitchell, Senior Editor at CX Today and host of the awards.

Healthcare and Life Sciences Industries Look to AI and Automation to Boost Growth and Productivity, According to Clari and FiercePharma Study

Retrieved on: 
Wednesday, March 6, 2024

That’s according to the findings of a new Clari-commissioned study by FiercePharma to discover how healthcare and life sciences sales teams are performing in these turbulent times and how sales leaders are positioning for future growth.

Key Points: 
  • That’s according to the findings of a new Clari-commissioned study by FiercePharma to discover how healthcare and life sciences sales teams are performing in these turbulent times and how sales leaders are positioning for future growth.
  • According to the new study1 — “ The State of Sales in Healthcare and Life Sciences ” — sales and revenue leaders are focused on finding ways to accelerate sales productivity and are looking to AI and automation within the next one to three years to drive gains.
  • Within the next 3 years, 67% of executives expect AI and/or sales automation technology to be implemented to drive data accuracy and sales productivity.
  • The platform helped customers save 40% more committed revenue ($9.6B) after customers leveraged the platform for over a year.

Turtle Bay Resort Redefines Personalized Hospitality with Salesforce’s Einstein 1 Platform

Retrieved on: 
Wednesday, March 6, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240306165529/en/
    “Our work with Salesforce marks a new chapter for Turtle Bay Resort,” said Robert Marusi, chief commercial officer, Turtle Bay Resort.
  • Turtle Bay Resort is on a journey to reinvent itself, heighten awareness of its unique offerings, and establish new, life-long customer relationships.
  • Salesforce’s Einstein 1 Platform is helping Turtle Bay connect with its customers in a whole new way, empowering its teams to give more personalized attention to guests powered by CRM, data, and trusted AI.
  • Real-time assistance: Turtle Bay will use Salesforce’s Einstein 1 Platform to improve guest experiences and personalization even more.

NICE Actimize Launches ARCHIVE-X, a Comprehensive Communications Archiving and Records Management SaaS Solution

Retrieved on: 
Tuesday, March 5, 2024

NICE Actimize, a NICE (NASDAQ: NICE) business, today announced the launch of ARCHIVE-X, a cloud-based, all communications-in-one archiving and records management solution for financial services firms.

Key Points: 
  • NICE Actimize, a NICE (NASDAQ: NICE) business, today announced the launch of ARCHIVE-X, a cloud-based, all communications-in-one archiving and records management solution for financial services firms.
  • NICE Actimize’s ARCHIVE-X provides buy-side, sell-side, and online trading platforms, as well as insurance and wealth management firms, with one solution that supports the regulatory requirements for communications archiving and records management.
  • With ARCHIVE-X, firms can achieve more robust records lifecycle management and reduce compliance risk by archiving all communications securely in the NICE Compliance Cloud.
  • Compliancentral unifies communications capture, archiving, and surveillance into a robust cloud compliance platform, eliminating costly integrations and ensuring interoperability.