Grove Collaborative Launches Grove Co. Rebrand with New Ready-to-Use Assortment in Beautifully Sustainable Aluminum Packaging
Grove Collaborative today is unveiling a refreshed identity for the Grove Co. brand, aiming to enhance its visibility on retail shelves and underscore its commitment to reducing plastic.
- Grove Collaborative today is unveiling a refreshed identity for the Grove Co. brand, aiming to enhance its visibility on retail shelves and underscore its commitment to reducing plastic.
- At the heart of the rebrand is the emphasis on Grove Co.'s material selection, particularly aluminum, chosen for its scalability and sustainability.
- Grove Co. products have been sold in powdered aluminum packaging since 2020, leveraging the infinitely recyclable material to help customers go Beyond Plastic ™ with their consumer products.
- Grove Co. will also continue to offer its hallmark refill solutions, which include a durable dispenser and concentrated refills in aluminum packaging.