IAB and IAB Tech Lab Come Together to Help Companies Comply With New Privacy Laws and Place Consumer Privacy at the Forefront
NEW YORK, Oct. 13, 2022 /PRNewswire/ -- As part of a continued effort to ensure that digital advertising participants keep consumer privacy at the forefront and comply with regulations, IAB and IAB Tech Lab have come together to update their privacy protocols and industry-level agreements to support marketers, agencies, publishers, and ad tech companies.
- IAB Privacy's Multi-State Privacy Agreement (MSPA) provides an updated contractual framework to ensure privacy compliance across five new state privacy laws.
- It works in conjunction with IAB Tech Lab's US State Signals initiative , which was released today as part of the Global Privacy Platform (GPP) .
- The MSPA is an evolution of the Limited Service Provider Agreement (LSPA) put in place in 2020 to ensure compliance with the California Consumer Privacy Act (CCPA).
- IAB's MSPA and IAB Tech Lab's US State Signals initiatives help the digital advertising industry to comply with varying privacy regulations across the US.