RRD Selected by Albertsons Companies to Transform Promotional Marketing Ecosystem
Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, today announced that Albertsons Companies selected RRD to transform its promotional marketing ecosystem and grocery merchandising, expanding on the companies’ existing partnership.
- Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, today announced that Albertsons Companies selected RRD to transform its promotional marketing ecosystem and grocery merchandising, expanding on the companies’ existing partnership.
- To drive continued customer loyalty, Albertsons Cos. is reaching its audience beyond transactions through localized and omnichannel marketing efforts supported by RRD.
- Leveraging a number of proprietary retail marketing technologies, RRD will enhance the velocity and execution of personalized promotions at scale to increase return on promotion and engaging Albertsons Cos. customers with high-quality content.
- Layering in technology, processes, and automation, RRD creates circular pages, retail signage, as well as promotional, email, and social media content to empower localized and omnichannel marketing efforts.