Vista Outdoor, Sport Dimension Announce License Renewal for Jimmy Styks Brand
View the full release here: https://www.businesswire.com/news/home/20231212678786/en/
- View the full release here: https://www.businesswire.com/news/home/20231212678786/en/
The companies announced the multi-year renewal of their brand license for Jimmy Styks, a SUP market leader acquired by Vista Outdoor in 2015 that now falls under the company’s Revelyst segment. - (Graphic: Business Wire)
Vista Outdoor acquired Jimmy Styks in 2015 and began a brand license partnership with Sport Dimension Inc. in 2020. - Jimmy Styks’ SUP portfolio provides easy-to-use platforms for water sport enthusiasts engaging in activities ranging from personal fitness to fishing.
- “We are excited to announce the continuation of our brand license partnership with Sport Dimension Inc., which will keep the Jimmy Styks legacy intact for years to come,” said Jordan Judd, President and General Manager, Outdoor Performance, Revelyst.