HCP

Reimagining PharmaCo and HCP Engagement with Digital, Customer-Centric Strategies, Upcoming Webinar Hosted by Xtalks

Retrieved on: 
Friday, March 22, 2024

TORONTO, March 22, 2024 /PRNewswire-PRWeb/ -- In the evolving healthcare landscape, more than 50 percent of healthcare professionals (HCPs) are now out of reach for traditional in-person promotions. This figure escalates to 90 percent in fields like oncology. This trend, accelerated by the pandemic, is pushing pharmaceutical companies to rethink their HCP engagement strategies and create digital and service-based approaches.

Key Points: 
  • The featured speakers will discuss how the adoption of digital tools and artificial intelligence is revolutionizing processes and offering improved support and efficiency in HCP engagement.
  • This trend, accelerated by the pandemic, is pushing pharmaceutical companies to rethink their HCP engagement strategies and create digital and service-based approaches.
  • Similarly, Lilly's partner PrescriberPoint is pioneering a one-stop, service-based marketplace to drive HCP engagement and get patients started on therapy.
  • Register for this webinar today to gain insights into improving HCP engagement through a customer-centric, digital-first, service-oriented model.

How Labor Shortages and Telehealth Impact HCP Targeting: Best Practices Using Claims Insights, Upcoming Webinar Hosted by Xtalks

Retrieved on: 
Wednesday, March 20, 2024

TORONTO, March 20, 2024 /PRNewswire-PRWeb/ -- From a surge in telehealth utilization to worsening healthcare provider (HCP) shortages and workloads to shrinking provider access and density, traditional visits by sales representatives are fading. In this webinar, the attendees will get to learn about the importance of updating HCP targeting strategies and adapting to the changing healthcare landscape, especially trends impacting HCPs and how they interact with life sciences sales representatives. They will also get to learn how medical claims-based intelligence can deliver actionable insights to help life sciences teams modernize their marketing and sales efforts.

Key Points: 
  • TORONTO, March 20, 2024 /PRNewswire-PRWeb/ -- From a surge in telehealth utilization to worsening healthcare provider (HCP) shortages and workloads to shrinking provider access and density, traditional visits by sales representatives are fading.
  • In this webinar, the featured speaker will present best practices for navigating market dynamics and creating sales territory alignment planning based on the physician landscape.
  • In this webinar, the featured speaker will present best practices for navigating market dynamics and creating sales territory alignment planning based on the physician landscape.
  • Register for this webinar to learn the importance of updating HCP targeting strategies and adapting to the changing healthcare landscape.

DeepIntent Announces Expansion of Its Publisher Marketplace with New Electronic Health Records (EHR) and Endemic Inventory Partners

Retrieved on: 
Tuesday, March 19, 2024

NEW YORK, March 19, 2024 /PRNewswire/ -- DeepIntent, the Health DSP, today announced the expansion of programmatic access to endemic health publishers and electronic health record (EHR) communications through its Publisher Marketplace.

Key Points: 
  • Brands and agencies can now programmatically access cookieless bidding, targeting, and optimization across key endemic partners.
  • The Publisher Marketplace expansion includes Healio, a leading information platform for physicians and healthcare professionals, and Veradigm, a leading point-of-care marketing platform.
  • "We are excited to partner with DeepIntent to offer our highly engaged HCP audiences to brands and agencies," said Matthew Holland, COO at Healio.
  • For more information about DeepIntent and its Publisher Marketplace, visit https://www.deepintent.com/publishers/ .

Assess Key Digital Marketing Aetrics of United States pharma Assets in NSCLC, Including Branded Websites for Patients and HCPs, Unbranded Websites, and Social Media

Retrieved on: 
Friday, March 15, 2024

Overall, the highest proportion of traffic to top branded patient NSCLC websites originated from direct and organic sources.

Key Points: 
  • Overall, the highest proportion of traffic to top branded patient NSCLC websites originated from direct and organic sources.
  • Overall, the highest proportion of traffic to branded NSCLC websites for HCPs originated from direct sources, followed by paid and organic traffic.
  • This report assesses key digital marketing metrics of pharma assets in NSCLC, including branded websites for patients and HCPs, Unbranded websites, and social media accounts.
  • Compare top branded and unbranded assets for patients by how they address and support different patient needs.

Data360 announces strategic partnership with IQM

Retrieved on: 
Tuesday, March 12, 2024

WILMINGTON, Del., March 12, 2024 /PRNewswire/ -- Data360, Inc. announces a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs) for programmatic advertising activation.

Key Points: 
  • WILMINGTON, Del., March 12, 2024 /PRNewswire/ -- Data360, Inc. announces a strategic partnership with IQM to provide healthcare marketers with the largest audience of digital identifiers for 7.7 million healthcare professionals (HCPs) for programmatic advertising activation.
  • Data360, Inc.'s partnership with IQM provides digital identifiers for 7.7 million healthcare professionals.
  • The partnership between Data360 and IQM brings to market best-in-class HCP data mapped to digital identifiers with direct integration into a DSP platform for unmatched accuracy and seamless programmatic activation and campaign targeting.
  • "Our recent partnership with Data360 helps us achieve this goal by giving healthcare advertisers access to robust NPI data across all specialties."

HashiCorp Announces Fourth Quarter and Fiscal Year 2024 Financial Results

Retrieved on: 
Tuesday, March 5, 2024

Fourth quarter revenue totaled $155.8 million, representing an increase of 15% year-over-year; fiscal 2024 revenue totaled $583.1 million, representing an increase of 23% year-over-year

Key Points: 
  • Fourth quarter revenue totaled $155.8 million, representing an increase of 15% year-over-year; fiscal 2024 revenue totaled $583.1 million, representing an increase of 23% year-over-year
    Trailing four quarter average Net Dollar Retention Rate was 115% at the end of the fourth quarter of fiscal 2024 and 131% at the end of fourth quarter of fiscal 2023.
  • SAN FRANCISCO, March 05, 2024 (GLOBE NEWSWIRE) -- HashiCorp, Inc. (NASDAQ: HCP), a leading provider of multi-cloud infrastructure automation software, today announced financial results for its fourth quarter and full fiscal year 2024, ended January 31, 2024.
  • HashiCorp ended the fourth quarter of fiscal 2024 with 4,423 customers, up from 4,354 customers at the end of the previous fiscal quarter and 3,870 customers at the end of the fourth quarter of fiscal 2023.
  • Quarterly subscription revenue from HashiCorp Cloud Platform (HCP) reached $21.3 million in the fourth quarter of fiscal 2024, increased from $19.9 million in the previous fiscal quarter and increased from $14.5 million in the fourth quarter of fiscal 2023.

GTG to launch U.S. Customer Digital Media Sales Campaign

Retrieved on: 
Wednesday, February 28, 2024

MELBOURNE, Australia, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Genetic Technologies Limited (NASDAQ: GENE, “Company”, “GTG”), is pleased to announce the launch of a wide-reaching customer – targeted digital advertising campaign in the United States.

Key Points: 
  • MELBOURNE, Australia, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Genetic Technologies Limited (NASDAQ: GENE, “Company”, “GTG”), is pleased to announce the launch of a wide-reaching customer – targeted digital advertising campaign in the United States.
  • The campaign will commence end of March 2024 and will scale up throughout the remainder of the year.
  • The customer - targeted campaign will launch across multiple digital channels initially in the United States and will include a mix of earned organic content, paid media, and creator content.
  • GTG continues to market geneType to Healthcare Professionals (HCP) and Healthcare Systems (HCS) in Australia and the U.S.

ICH E2D(R1) Guideline on post-approval safety data Step 2b - Revision 1

Retrieved on: 
Tuesday, March 12, 2024

The completed comments form should be sent to

Key Points: 
    • The completed comments form should be sent to
      [email protected]
      *For more information please refer to Public consultation explanatory note: Proposed E2B(R3) updates
      to align with ICH E2D(R1) guideline.
    • 18
      July 2003

      E2D

      Approval by the Steering Committee under Step 4 and
      recommendation for adoption to the three ICH
      regulatory bodies.

    • 12
      November 2003

      New
      Codification
      November
      2005
      E2D

      E2D

      Revision of E2D
      Code

      History

      E2D(R1) Endorsement by the Members of the ICH Assembly
      under Step 2 and release for public consultation.

    • Date

      New
      Codification

      5 February 2024

      E2D(R1)

      POST-APPROVAL SAFETY DATA:
      DEFINITIONS AND STANDARDS FOR MANAGEMENT AND
      REPORTING OF INDIVIDUAL CASE SAFETY REPORTS
      E2D(R1)
      ICH Consensus Guideline
      Table of Contents
      1.

    • The ICH E2D guideline provides guidance on definitions and standards for post-

      5

      approval individual case safety reporting, as well as good case management practices.

    • Detailed guidance on the

      9

      specific structure, format, standards, and data elements for transmitting Individual Case Safety

      10

      Reports (ICSRs) is provided in the ICH E2B guideline.

    • Guidance on periodic reporting of

      11

      aggregated safety data is covered in the ICH E2C guideline.

    • 12

      This guideline provides recommendations that are harmonised to the extent possible given

      13

      differences in post-market safety reporting requirements among ICH regions.

    • 25

      2.1.2

      Adverse Drug Reaction (ADR)

      26

      Adverse drug reactions, as defined by local and regional requirements, concern noxious and

      27

      unintended responses to a medicinal product.

    • 66

      Product labelling may include information related to ADRs for the pharmaceutical class to

      67

      which the medicinal product belongs.

    • In some cases, ?other observations? can occur

      78

      without any associated AEs/ADRs, while in other cases ?other observations? can occur with

      79

      an associated AE/ADR.

    • 84

      For the purpose of reporting, requirements in some regions refer only to ADRs, whereas other

      85

      regions refer to AEs.

    • 86

      Refer to local and regional requirements for specifications and requirements on the reporting

      87

      of AEs or ADRs to each Regulatory Authority.

    • 89

      2.2

      90

      An ICSR is a description of an AE/ADR or other observation in an individual patient at a specific

      91

      point of time.

    • Cases missing any of the above criteria do not qualify for reporting; due diligence

      99

      should be exercised to collect the missing criteria.

    • 6

      104

      An ICSR can be a description of at least one AE/ADR, or other observation (see Section 5.1.3,

      105

      Other Observations), or both.

    • Primary sources, often referred

      112

      to as ?reporters?, include healthcare professionals and consumers who provide facts about a case

      113

      to the MAH or regulatory authority.

    • 127

      2.7

      128

      A digital platform is the software and technology used to enable transmission of information

      129

      between users (see Section 4.3, Digital Platforms).

    • Expedited Report

      Primary Source

      Healthcare Professional (HCP)

      Consumer

      Digital Platform

      7

      130

      2.8

      131

      An organised data collection system (ODCS) is an activity that gathers data in a planned manner,

      132

      thereby enabling review to be performed.

    • MAHs should also follow the

      286

      advice in Section 5.1.2, Important Safety Findings, about communicating safety findings to

      13

      287

      regulatory authorities.

    • MAHs may conduct an MRP

      395

      using a digital platform; in this situation the ICH E2B data element value for ?MRP? should be

      396

      selected.

    • 564

      Terms (e.g., AEs/ADRs, indication, and medical conditions) in the narrative should be accurately

      565

      reflected in appropriate ICH E2B data elements.

    • 638

      Regulatory Authorities and MAHs should consider and manage duplicates when reviewing

      639

      pharmacovigilance data, as duplicates negatively impact signal detection.

    • 651

      Duplicate detection relies on good quality data and is generally based on similarities but should

      652

      take into account that information in ICSRs may differ between reporters.

LiveWorld Bolsters Digital Agency with Media Programs and Creative Talent

Retrieved on: 
Thursday, March 7, 2024

Jeremy Jaymes adds to our agency services team in the role of Associate Creative Director, reflecting the company’s revenue growth in agency creative and content services.

Key Points: 
  • Jeremy Jaymes adds to our agency services team in the role of Associate Creative Director, reflecting the company’s revenue growth in agency creative and content services.
  • Tricia Kashima, who officially joined LiveWorld in February 2024, boasts an illustrious career dedicated to delivering exceptional paid media programs across diverse industries.
  • Jeremy Jaymes, who came on board in January 2024, brings his creative abilities to LiveWorld as an Associate Creative Director.
  • "Their extensive experience and proven track records in digital media programs, creative execution, and performance analysis will be instrumental in driving our company's growth.

US Physician Burnout Data Show That Quality of Care, Physician Retention Continue to be a Concern, while US Physician Burnout Declines Slightly in 2023, says InCrowd Report

Retrieved on: 
Tuesday, March 5, 2024

Yet burnout and physician retention concerns remain sizably higher than in 2021, previously at 47%.

Key Points: 
  • Yet burnout and physician retention concerns remain sizably higher than in 2021, previously at 47%.
  • More than half (52%) say that burnout frequently impacts doctors’ ability to provide high-quality clinical care to their patients.
  • Just one in five (28%) say that AI can significantly alleviate burnout through administrative automation.
  • Even fewer HCPs say that any of five other AI-enabled use cases are promising for mitigating burnout.