TalkShopLive Launches New Instagram "Shoppable Simulcast" Feature
LOS ANGELES, March 4, 2024 /PRNewswire/ -- Leading video commerce and retail media enablement platform TalkShopLive announced today the launch of its new "Shoppable Simulcast" feature with Instagram. The product officially debuts with a livestream featuring Grammy-nominated artist, producer, songwriter, and actor Benny Blanco today at 1 p.m. Eastern. The Shoppable Simulcast featuring Blanco preparing recipes from his new cookbook and entertaining guide, titled Open Wide, will also stream in association with TalkShopLive media partner Billboard. Blanco will be featuring signed copies of his book.
- The Shoppable Simulcast featuring Blanco preparing recipes from his new cookbook and entertaining guide, titled Open Wide, will also stream in association with TalkShopLive media partner Billboard.
- Further showcasing TalkShopLive's unique distribution, the live event will be embedded across multiple destinations, including Billboard.com and Billboard's Instagram and Facebook page, Blanco's Instagram and Facebook page, TalkShop.Live and across TalkShopLive's content distribution network.
- The Instagram integration comes after TalkShopLive launched its Shoppable Simulcast product and first destination with Meta on Facebook.
- Shoppable Simulcast amplifies the already expansive TalkShopLive Distribution Network by enabling sellers to connect with their customers wherever they are.