Stagwell (STGW) Marketing Cloud Announces a New Data Clean Room for Clients through Google Cloud
NEW YORK, April 9, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.
- NEW YORK, April 9, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.
- Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations.
- "We're excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell's agencies at the forefront of marketing outcomes," shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.
- In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.