Leading Banks Are Prioritizing Digital Banking Engagement to Deepen ‘Log In, Log Out’ Relationships
SAN FRANCISCO, June 22, 2023 (GLOBE NEWSWIRE) -- Javelin Strategy & Research released the 2023 editions of its annual Mobile Banking Scorecard and Online Banking Scorecard .
- SAN FRANCISCO, June 22, 2023 (GLOBE NEWSWIRE) -- Javelin Strategy & Research released the 2023 editions of its annual Mobile Banking Scorecard and Online Banking Scorecard .
- Personalizing consumer interactions is a primary tool that big banks are wielding to fend off volleys from rival institutions, neobanks, and financial apps.
- “Banks are highlighting personalized insights and offers right after login,” notes Emmett Higdon, Director of Digital Banking at Javelin.
- Banks know that log-in, log-out relationships aren’t good enough anymore.”
More information about the 2023 Mobile Banking Scorecard and Online Banking Scorecard can be found at javelinstrategy.com.