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Pixalate's February 2024 Global Connected TV (CTV) Publisher Trust Index for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV: Pluto TV Ranks as No. 1 Open Programmatic Ad-Supported App in North America on Roku and Samsung

Retrieved on:

Wednesday, March 27, 2024

Amazon Fire TV, Connected, PTI, Apple TV, Smart TV, Roku, Samsung Electronics, Privacy, CTV, IVT, Mobile phone

LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.

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LONDON, March 27, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the February 2024 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.
Pixalate's monthly CTV PTI report offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising.
The report includes rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store.
Here are the top apps in North America in February 2024 across each platform.

Innovid Launches Harmony Initiative to Keep TV Open for Everyone & Controlled by No One

Retrieved on:

Tuesday, April 9, 2024

As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.

Key Points:

As TV rapidly transitions to a fully digital future, there is a clear opportunity to avoid the mistakes of digital advertising’s past.
Innovid’s vision has always been that TV should remain open for everyone and controlled by no one.
It has pursued that from a position of media-unbiased independence, with the strength of an open, transparent infrastructure that powers impactful ad-supported experiences.
“As TV speeds toward its fully digital future, Innovid believes that TV should remain open for everyone and controlled by no one.

reVolver Podcasts and Cisneros Media Distribution Join Forces to Bring Iconic Titles to Global Audiences in a New Podcast Format

Retrieved on:

Monday, April 8, 2024

Dark, Partnership, IHeartRadio, Blanca Soto, Apple Podcasts, Cisneros Media, Pandora, Amazon Music, Roku, Family, Deception, Google Podcasts, Revolver

DALLAS, April 8, 2024 /PRNewswire/ -- reVolver Podcasts proudly announces its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form.

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DALLAS, April 8, 2024 /PRNewswire/ -- reVolver Podcasts proudly announces its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form.
Jonathan Blum, President of Cisneros Media, expressed his excitement about the partnership, stating, "We are thrilled to collaborate with reVolver Podcasts, a platform known for its commitment to delivering outstanding content and variety.
This alliance allows us to expand the reach of our iconic programming in the evolving podcast landscape."
reVolver Podcasts is a leading force in digital audio content, dedicated to providing diverse, innovative, and engaging podcasts across various genres.

Miracle-Gro and Martha Stewart Partner To Simplify Gardening

Retrieved on:

Monday, April 8, 2024

COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden. The collaboration includes a new ad campaign, "Gro Like Martha," that aims to shift the perceived complexity of gardening to a simple recipe for success, including one very important ingredient: the right dirt.

Key Points:

COLUMBUS, Ohio, April 8, 2024 /PRNewswire/ -- A long-standing leader in the lawn and garden category, The Scotts Miracle-Gro Company today announces a partnership between Miracle-Gro and gardening expert Martha Stewart to encourage Americans to spend more time in the garden.
The range of helpful content includes an "Ask Martha" newsletter on the Miracle-Gro website, videos featuring Martha across Miracle-Gro's social channels and sponsorship of Martha Gardens on the Roku Channel.
"Martha always starts with the best ingredients or best materials, and the soil in her garden is no different.
Martha and her team understand the importance of letting the soil do much of the work, especially when it comes to edible gardening.

Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps

Retrieved on:

Monday, March 25, 2024

Smart TV, Amazon Fire TV, Connected, Privacy, CTV, Roku, Research, Mobile advertising, Apple TV, WJZ, Samsung Electronics

LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.

Key Points:

LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.
To compile the research, Pixalate’s data science team reviewed 6+ billion global open programmatic advertising transactions across more than 13,000 CTV Bundle IDs mapped to over 6,000 unique CTV apps in Q4 2023.
Top grossing vMVPD apps by CTV device - based on estimated open programmatic ad spend in Q4 2023, as measured by Pixalate:

VYRE Network Partners with Recurrent Ventures to launch “We Are The Mighty”, a Military Lifestyle Focused Channel

Retrieved on:

Tuesday, March 19, 2024

Recurrent holds the largest suite of military brands and content in the digital media landscape.

Key Points:

Recurrent holds the largest suite of military brands and content in the digital media landscape.
“We Are The Mighty understands the power and importance of authentic storytelling within the military community.
Through our partnership with Vyre, we are thrilled to launch the We Are The Mighty Military Channel, a platform dedicated to showcasing the diverse experiences and voices of those who have served.
To find a partner who believes in this mentality as much as everyone in Recurrent’s military vertical does, is incredibly unique.

Pixalate Releases List of Connected TV (CTV) Apps with the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Roku, Amazon, Apple, Samsung App Stores: NBC, Food Network, ESPN Among Most Impacted

Retrieved on:

Thursday, March 14, 2024

Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Internet, Data center, Roku, IP, Samsung Electronics, Privacy, CTV, IVT

The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

Key Points:

The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
In February 2024, Pixalate analyzed over 93,000 downloadable apps across all CTV platforms, along with over two billion global open programmatic advertising impressions.
See our CTV App Spoofing series for a list of apps most impacted by the spoofing IVT type.
Download the full lists to see the top 10 CTV apps impacted by IVT in February 2024:

Pixalate Releases Q4 2023 Global Ad Fraud Benchmarks for Connected TV (CTV): 17% Invalid Traffic (IVT) Rate Across CTV Platforms Including Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, Totaling $1.1 Billion in Lost Advertising Spend

Retrieved on:

Wednesday, March 13, 2024

Amazon Fire TV, Apple TV, LG, Research, Roku, Samsung Electronics, Privacy, CTV, Vizio, IVT

LONDON, March 13, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report , analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more.

Key Points:

LONDON, March 13, 2024 (GLOBE NEWSWIRE) -- Pixalate , the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report , analyzing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices including Roku, Apple TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and more.
To compile the research, Pixalate’s data science team analyzed over 3 billion open programmatic CTV ad impressions in Q4 2023.
The report benchmarks IVT and ad fraud across CTV devices by global region (Global, North America, EMEA, APAC, LATAM), country, device type, app category, and app-ads.txt files.
Estimated $1.1 billion in global CTV open programmatic ad spend lost to IVT in Q4 2023, based on Pixalate’s estimate of $6.5 billion in open programmatic CTV ad spend in the quarter

FOX Nation to Debut New Docuseries ‘Surviving Hamas: A Benjamin Hall Special’ on April 9

Retrieved on:

Thursday, April 4, 2024

FOX Nation will debut a two-part docuseries hosted by FOX News correspondent Benjamin Hall on April 9, announced Lauren Petterson, president of the platform.

Key Points:

FOX Nation will debut a two-part docuseries hosted by FOX News correspondent Benjamin Hall on April 9, announced Lauren Petterson, president of the platform.
Entitled Surviving Hamas: A Benjamin Hall Special, the two hour-long episodes will explore the devastating firsthand experiences of individuals in the Israeli community following the October 7, 2023 attack.
Throughout the series, Hall visits some of the hardest hit communities providing an update for viewers as the 200-day milestone nears.
FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans.

FOX Nation to Release All New “COPS: Spring Break” Collection Beginning This Friday

Retrieved on:

Wednesday, April 3, 2024

FOX Nation will debut a new and exclusive collection of “COPS: Spring Break” episodes beginning on Friday, April 5th.

Key Points:

FOX Nation will debut a new and exclusive collection of “COPS: Spring Break” episodes beginning on Friday, April 5th.
Notably, FOX Nation continues to offer all first responders, including police officers, firefighters, emergency medical technicians and paramedics (EMS personnel), a one-year free subscription to the service.
In this Spring Break special edition, a Pinellas County Deputy learns to play a new game from a group of sun-kissed coeds.
FOX Nation is a direct-to-consumer on-demand streaming service designed to complement the FOX News Channel experience with a members-only destination for its most passionate and loyal super fans.