Multichannel marketing

Extreme Reach Closes Deal to Acquire Adstream

Retrieved on: 
Wednesday, June 9, 2021

The strategic union of Extreme Reach and Adstream eliminates those pain points, creating one agnostic, comprehensive creative logistics solution that moves creative at the speed of media, in compliance everywhere.

Key Points: 
  • The strategic union of Extreme Reach and Adstream eliminates those pain points, creating one agnostic, comprehensive creative logistics solution that moves creative at the speed of media, in compliance everywhere.
  • "We launched Extreme Reach in 2008 with an explicit goal: to power the world's video advertising," said Tim Conley, CEO and Co-Founder of Extreme Reach.
  • "The close of our deal to acquire Adstream makes that mission a reality at a time when it's needed more than ever.
  • Extreme Reach (ER) is the only end-to-end global platform that connects and simplifies the creative logistics and activation of multichannel campaigns for marketers, agencies and regional partners.

Extreme Reach Closes Deal to Acquire Adstream

Retrieved on: 
Wednesday, June 9, 2021

The strategic union of Extreme Reach and Adstream eliminates those pain points, creating one agnostic, comprehensive creative logistics solution that moves creative at the speed of media, in compliance everywhere.

Key Points: 
  • The strategic union of Extreme Reach and Adstream eliminates those pain points, creating one agnostic, comprehensive creative logistics solution that moves creative at the speed of media, in compliance everywhere.
  • "We launched Extreme Reach in 2008 with an explicit goal: to power the world's video advertising," said Tim Conley, CEO and Co-Founder of Extreme Reach.
  • "The close of our deal to acquire Adstream makes that mission a reality at a time when it's needed more than ever.
  • Extreme Reach (ER) is the only end-to-end global platform that connects and simplifies the creative logistics and activation of multichannel campaigns for marketers, agencies and regional partners.

For a Second Straight Year, Optimove is Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Retrieved on: 
Thursday, June 3, 2021

NEW YORK, June3, 2021 /PRNewswire/ --Optimove, the leading CRM Marketing Platform, announced today that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs.

Key Points: 
  • NEW YORK, June3, 2021 /PRNewswire/ --Optimove, the leading CRM Marketing Platform, announced today that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs.
  • This is the second straight year Optimove has been positioned in the Challengers' quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space.
  • Gartner defines the multichannel marketing hub as a "technology that orchestrates a company's communications and offers to customer segments across multiple channels."
  • Optimove is the leading CRM Marketing Platform, empowering marketing teams to create and manage large-scale, customer-led journeys.

SAS a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

Retrieved on: 
Friday, May 14, 2021

"\nIn 2021 Gartner Critical Capabilities for Multichannel Marketing Hubs SAS is recognized for four multichannel marketing hub use cases with campaign measurement again being SAS\' highest-scoring use case.\nGartner says that "Leaders demonstrate broad support for all MMH functional capabilities and consistently meet customer needs across the four core multichannel marketing use cases (campaign creation, campaign orchestration, campaign execution and campaign measurement).

Key Points: 
  • "\nIn 2021 Gartner Critical Capabilities for Multichannel Marketing Hubs SAS is recognized for four multichannel marketing hub use cases with campaign measurement again being SAS\' highest-scoring use case.\nGartner says that "Leaders demonstrate broad support for all MMH functional capabilities and consistently meet customer needs across the four core multichannel marketing use cases (campaign creation, campaign orchestration, campaign execution and campaign measurement).
  • They have high market visibility; high market penetration; strong market momentum; and a clear, long-term strategic vision and roadmap for growing their multichannel marketing hub business.
  • Gartner defines the multichannel marketing hub (MMH) as a "technology that orchestrates a company\'s communications with and offers to customer segments across multiple channels.
  • Copyright 2021 SAS Institute Inc. All rights reserved.\ni Gartner, Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Joseph Enever, 14 May 2021\n'

Campaigner Launches “Campaigner SMS” to Help SMBs Create Multichannel Marketing Campaigns

Retrieved on: 
Tuesday, March 30, 2021

This new SMS marketing product transforms Campaigner into a multichannel marketing platform for email and SMS marketing.

Key Points: 
  • This new SMS marketing product transforms Campaigner into a multichannel marketing platform for email and SMS marketing.
  • Campaigner SMS gives customers the ability to send SMS messages on a standalone basis or to integrate SMS messages into their email marketing campaigns.
  • 25% of marketers will be trying SMS marketing for the first time in 2021, and 67% rated their own knowledge of SMS marketing as fair or poor.
  • Campaigner SMS is designed to integrate with email marketing and lets clients create multichannel workflows to target customers by sending SMS instead of or in addition to email.

LMSG Honored as One of Country's Top 10 Multichannel Marketing Providers

Retrieved on: 
Wednesday, March 17, 2021

ROLLING MEADOWS, Ill., March 17, 2021 /PRNewswire-PRWeb/ --Local Marketing Solutions Group, Inc., (LMSG) has been named one of the country's top multichannel marketing solutions providers by MarTech Outlook magazine.

Key Points: 
  • ROLLING MEADOWS, Ill., March 17, 2021 /PRNewswire-PRWeb/ --Local Marketing Solutions Group, Inc., (LMSG) has been named one of the country's top multichannel marketing solutions providers by MarTech Outlook magazine.
  • The company was recognized in the March issue of MarTech Outlook, which spotlighted 10 companies in 2021 providing multichannel marketing solutions and transforming business.
  • MarTech (the industry term for marketing technology) has proven invaluable for companies looking for technology savvy solutions in the rapidly growing and ever-changing digital marketing environment.
  • ABOUT LOCAL MARKETING SOLUTIONS GROUP, INC.
    Local Marketing Solutions Group, Inc. (lmsg.co) was formed in 2012 by the executive management team of JGSullivan Interactive Inc.

CM Group Names Desta Price as Chief Product Officer

Retrieved on: 
Wednesday, February 24, 2021

NASHVILLE, Tenn., Feb. 24, 2021 (GLOBE NEWSWIRE) -- CM Group , a family of martech companies focused on multichannel campaign management and email marketing, today announced Desta Price as the new Chief Product Officer.

Key Points: 
  • NASHVILLE, Tenn., Feb. 24, 2021 (GLOBE NEWSWIRE) -- CM Group , a family of martech companies focused on multichannel campaign management and email marketing, today announced Desta Price as the new Chief Product Officer.
  • Price joins CM Group with more than 20 years of experience leading product teams in enterprise and start-up environments, with expertise developing successful product strategies that couple voice-of-the-customer initiatives with relevant market trends.
  • In leading CM Groups global product organization, Price will spearhead the companys strategy of creating shared services to support speed of innovation, while also building vertical-specific advancements for distinct customer needs across CM Group brands, including Campaign Monitor, Sailthru, Emma, Delivra, Liveclicker, Vuture and Selligent Marketing Cloud.
  • CM Group has a unique opportunity as a family of brands to develop more shared capabilities to improve elements like scalability, data flow and extensibility, while also building out vertical-specific features within each platform, said Desta Price, Chief Product Officer at CM Group.

Veteran Marketing Executive David Scott Joins CM Group Board of Directors

Retrieved on: 
Tuesday, February 2, 2021

NASHVILLE, Tenn., Feb. 02, 2021 (GLOBE NEWSWIRE) -- CM Group , a family of martech companies focused on multichannel campaign management and email marketing, today announced the appointment of David Scott to the Board of Directors.

Key Points: 
  • NASHVILLE, Tenn., Feb. 02, 2021 (GLOBE NEWSWIRE) -- CM Group , a family of martech companies focused on multichannel campaign management and email marketing, today announced the appointment of David Scott to the Board of Directors.
  • A world-class marketing executive and author, Scott will be working closely with the leadership team at CM Group to further accelerate enterprise market growth and multichannel expansion across CM Group brands, including Campaign Monitor, Sailthru, Emma, Delivra, Liveclicker, Vuture and Selligent Marketing Cloud.
  • Insight Partners, CM Groups majority investor, was an early investor in Twitter and identified David Scott for the CM Group board appointment.
  • The strategy that the CM Group team has developed sets the foundation for strong growth, said David Scott, Member of the Board of Directors at CM Group.

Springbot Closes $14M in Funding; Fueling Future Organic Growth & Acquisitions

Retrieved on: 
Wednesday, January 13, 2021

Springbot's all-in-one platform is the critical solution for today's direct to consumer (D2C) retailers to level the playing field against larger competitors.

Key Points: 
  • Springbot's all-in-one platform is the critical solution for today's direct to consumer (D2C) retailers to level the playing field against larger competitors.
  • It combines the power of marketing automation, attribution and content across all critical marketing channels to drive brand awareness and revenue growth.
  • Springbot has had many significant growth milestones including achieving 45% annual revenue growth since the beginning of the 2020 pandemic, acquiring Matcha this past December and being named to the Inc. 5000 List for the third year in a row.
  • We make the overwhelming task of running multichannel marketing campaigns and tracking attributions simple through data management, automations and analytics.

Global Multichannel Campaign Management Market Trajectory & Analytics to 2027 - ResearchAndMarkets.com

Retrieved on: 
Tuesday, January 5, 2021

The "Multichannel Campaign Management - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Multichannel Campaign Management - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.
  • Amid the COVID-19 crisis, the global market for Multichannel Campaign Management estimated at US$2.6 Billion in the year 2020, is projected to reach a revised size of US$8.9 Billion by 2027, growing at a CAGR of 19.1% over the period 2020-2027.
  • This segment currently accounts for a 54.7% share of the global Multichannel Campaign Management market.
  • The U. S. Accounts for Over 29.7% of Global Market Size in 2020, While China is Forecast to Grow at a 18.1% CAGR for the Period of 2020-2027
    The Multichannel Campaign Management market in the U. S. is estimated at US$776.1 Million in the year 2020.