Crayola | Jotup

Crayola Announces with Max-Matching Entertainments First International Expansion Deal for Its Family Attraction Business

Retrieved on:

Tuesday, October 24, 2023

LBE, Government, Federation, Business development, Creativity, Learning, FEC, Tourism, Universal Beijing Resort, Culture, Entertainment, IP, Round Top Park, Crayola

EASTON, Pa., Oct. 24, 2023 /PRNewswire/ -- Crayola LLC, in association with Max-Matching Entertainments Co., Ltd., announced today that Beijing will welcome the Crayola Experience family entertainment venue as part of a new international IP FEC (family entertainment center) complex, Top Park, set for operation in 2026. Serving as destinations for interactive creative play for more than 25 years, Crayola Experience helps kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. This announcement marks the creativity brand's first deal for an international Crayola Experience location.

Key Points:

This announcement marks the creativity brand's first deal for an international Crayola Experience location.
To celebrate the plans for this entirely new complex, Max-Matching Entertainments held a press conference to announce the project earlier this week.
Max-Matching Entertainments is a leading developer, investor, and operator of international IP visitor attractions entertainment.
It is one of the largest location-based entertainment (LBE) licensees in China with rapid expansion across Asia.

Kohl’s Delivers Gifts, Deals, and Holiday Feels with New Store Experiences and Amazing Prices All Season Long

Retrieved on:

Thursday, October 19, 2023

New Front-of-Store Seasonal Curations - Kohl’s increased its front-of-store space dedicated to new, seasonal products and trends, including holiday home decor and gifting.

Key Points:

New Front-of-Store Seasonal Curations - Kohl’s increased its front-of-store space dedicated to new, seasonal products and trends, including holiday home decor and gifting.
Curated to provide inspiration for customers throughout the season, the current experience features holiday home decor from St. Nicholas Square.
The holiday gifts continue throughout the store with priced-right products in every category from stocking stuffers to the must-have items on everyone’s list, making Kohl’s the one-stop-shop for preparation and celebrations this season.
New Holiday Gift Guide: To help customers plan their holiday shopping, Kohl’s debuted a new holiday gift guide this year.

MGA Entertainment and Crayola Sign Multi-Year Licensing Agreement for Production and Distribution of Toys and Licensed Products Under the L.O.L. Surprise!™ Brand

Retrieved on:

Wednesday, October 4, 2023

MGA Entertainment, Partnership, Parent, Crayola, Creativity, Name, Beauty, Collection, Love, MGA, Toy

Surprise!

Key Points:

Surprise!
“We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO, MGA Entertainment.
Surprise!
Surprise!

Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Line

Retrieved on:

Tuesday, September 26, 2023

Kohl's, Creativity, Kindness, Business development, Fuchsia (color), Reward, Kohl, Imagination, Crayola, Department store, Collection

EASTON, Pa., Sept. 26, 2023 /PRNewswire/ -- Crayola, the brand that unites imagination and self-expression through color, and fashion retail giant Kohl's are teaming up this holiday for the first-time to launch a merchandise collection, Crayola x Kohl's, available exclusively at Kohl's and on Kohls.com beginning Monday, October 2nd.

Key Points:

The limited-edition line, aimed at engaging consumers through color and creativity, features merchandise across several categories including fashion apparel, accessories, gifts, impulse buys, home décor and more.
Stand-out products include joyful jammies for the whole family, a vibrant Jetson scooter, cheerful tabletop décor, and so much more.
"The Crayola x Kohl's collection empowers kids and adults alike to express themselves through gift giving in bright colors and kind sentiments—including every shade of happy."
To view and shop all the items in the Crayola x Kohl's collection, consumers can head to Kohl's stores nationwide and Kohls.com on October 2nd.

Bluestone Equity Partners Invests in RWS Global, the World’s Largest Provider of Live Shows, Destinations and Immersive Experiences

Retrieved on:

Monday, September 18, 2023

Bluestone Equity Partners (“Bluestone”), the global Sports, Media & Entertainment (“SME”) private equity firm, today announced a minority investment in RWS Global, the world’s largest provider of live shows, destinations and immersive experiences across the hospitality, leisure, theatrical, corporate, retail and sports sectors.

Key Points:

Bluestone Equity Partners (“Bluestone”), the global Sports, Media & Entertainment (“SME”) private equity firm, today announced a minority investment in RWS Global, the world’s largest provider of live shows, destinations and immersive experiences across the hospitality, leisure, theatrical, corporate, retail and sports sectors.
Built on more than 120 years of combined expertise, RWS Global is the combination of four powerhouse companies — RWS, ted, JRA and ARC.
Together, they design, create, cast, produce and operate more entertainment experiences and destinations than any other provider in the world.
From cruise ships, museums, theme parks and sports venues, to destinations, resorts, stage and screen, RWS Global delivers unmatched capabilities from ideation to execution.

CRAYOLA FLOWERS: A GROUNDBREAKING NEW PLATFORM THAT ALLOWS KINDNESS TO BLOSSOM

Retrieved on:

Tuesday, September 19, 2023

NEW YORK, Sept. 19, 2023 /PRNewswire/ -- Crayola LLC, the brand that inspires creativity through color, and Mrs. Bloom's License Corp., an international importer and distributor of fresh cut flowers, announced today the vibrant launch of Crayola Flowers, a collaboration that reimagines how consumers can shop with a purpose and nonprofits can raise funds for their causes.

Key Points:

Uniting color, creativity, and kindness, Crayola Flowers is a pioneering platform developed by Mrs. Bloom's through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice.
"Mrs. Bloom's and Crayola believe in the profound impact that color and kindness can have on the world," said Oren Shapiro, partner and president of Mrs. Bloom's.
"Crayola Flowers is an innovative business model that empowers consumers and nonprofits to spread cheer, inspire kindness and affect change through the joy of giving and receiving flowers."
To join us in uniting color and kindness, visit www.CrayolaFlowers.com and follow Crayola Flowers on Instagram, Facebook and TikTok .

Alloy.ai Announces New Predictive and Generative AI Features for Consumer Brands Selling Through Retail

Retrieved on:

Thursday, September 7, 2023

With this new set of features, consumer goods brands can avoid out-of-stocks and OTIF (on-time in full) fines, grow incremental sales, forecast more accurately and achieve full visibility into their finished-goods supply chains.

Key Points:

With this new set of features, consumer goods brands can avoid out-of-stocks and OTIF (on-time in full) fines, grow incremental sales, forecast more accurately and achieve full visibility into their finished-goods supply chains.
These powerful new analytics features use advanced simulations to predict potential sales and inventory problems, and then prescribe specific actions companies can take to avoid them.
No need to configure dashboards or dig through data — the AI assistant does the work for you.
“AI is on everyone’s mind today, and with good reason — the technology’s potential for the consumer goods industry is massive.

TMA RELEASES FIRST ANNUAL CULTURAL RESONANCE SCORE™

Retrieved on:

Tuesday, August 29, 2023

Partnership, Customer, Marketing, Culture, Chocolate, EVP, Calendar, Recognition, Crayola, Video, Apple, Growth, BERA, Empathy, Engagement, Wine, TMA, Medical imaging, Retail, Bridge, Pension fund, Target, Amazon, Resonance

DALLAS, Aug. 29, 2023 /PRNewswire/ -- TMA (The Marketing Arm), which has positioned client brands in culture for the past 30 years, released findings from its first annual Cultural Resonance Score. The score measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.

Key Points:

Historically, it's been hard to measure the cultural resonance of a brand, let alone predict the impact resonance may have on growth.
With the Cultural Resonance Score, we've built a complement to our qualitative expertise, so we can now measure and monitor the impact of marketing activities on cultural resonance."
To develop the Cultural Resonance Score, TMA worked with BERA.ai, which is powered by the world's largest syndicated brand equity data stream.
TMA plans to publish its Cultural Resonance Score rankings annually and will also provide and track the performance of its clients.

This Week in Entertainment News: 13 Stories You Need to See

Retrieved on:

Friday, August 18, 2023

NEW YORK, Aug. 18, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the entertainment and media industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points:

In addition to these popular releases, several must-read earnings reports crossed the wire this week, including the quarterly results for Cineverse and Tencent Music Entertainment Group .
To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists .
Subject Matter Experts: Access ProfNet , a database of industry experts to connect with as sources or for quotes in your articles.
Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines , for media news roundups, writing tips, upcoming events, and more.

This Week in Travel News: 12 Stories You Need to See

Retrieved on:

Friday, August 18, 2023

NEW YORK, Aug. 18, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the travel industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points:

NEW YORK, Aug. 18, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
To help journalists covering the travel industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.
The list below includes the headline (with a link to the full text) and an excerpt from each story.
Lodging AI can help travel agencies improve hotel attachment rates, creating additional revenue opportunities and providing travelers with more personalized lodging options.