McKinsey & Company’s Annual Global B2B Pulse: Five Omnichannel Strategies Companies are Using to Boost Market Share by 10+ Percent
Companies who invested in all five were twice as likely to gain market share than companies who adopted only one.
- Companies who invested in all five were twice as likely to gain market share than companies who adopted only one.
- This year’s Pulse reveals that omnichannel is now a must-have requirement in B2B marketing and sales.
- Additional insights and trends include:
77 percent of companies using direct 1:1 personalization saw an increase in market share. - Companies that are defying the odds and going all in on critical investments and growth levers are realizing market share gains at a faster clip.