“Silver Bullet” to Reach Consumers This Holiday Shopping Season Doesn’t Exist
Interest in holiday shopping, traveling and gatherings are all down compared to a year ago, despite the easing of COVID-19 restrictions.
- Interest in holiday shopping, traveling and gatherings are all down compared to a year ago, despite the easing of COVID-19 restrictions.
- This holiday season, businesses need to find ways to enhance the joy, improve the overall experience and minimize customers stresses.
- Escalent asked how inflation, the economy/supply chain issues and COVID-19 are impacting holiday shopping and holiday travel plans:
32% expect to spend less this holiday season, while only 16% see themselves spending more than in 2021. - Supply chain issues are expected to continue to impact consumers and retailers through the holiday season.