Baby boomers

Demand for Green Skills Grows as Companies Strive to Achieve Sustainability Goals

Retrieved on:

Thursday, January 18, 2024

Research, Generation Z, Investment, Information technology, Transport, Gen, Real estate, Finance, Organization, Workforce, Baby boomers, Renewable energy

MILWAUKEE, Jan. 18, 2024 /PRNewswire/ -- The accelerating pace of the global green transition is intensifying the competition for talent, according to new research from ManpowerGroup (NYSE: MAN). "Building Competitive Advantage with A People-First Green Business Transformation," reveals demand for green skills significantly outstripping supply as employers work to recruit and retain qualified talent critical to achieving ambitious sustainability targets.

Key Points:

Building Competitive Advantage with A People-First Green Business Transformation ," reveals demand for green skills significantly outstripping supply as employers work to recruit and retain qualified talent critical to achieving ambitious sustainability targets.
"As companies accelerate their sustainability efforts, it's critical we bring people along on the journey," said Riccardo Barberis, President, ManpowerGroup Northern Europe Region.
Unprecedented Demand: 70% of employers are urgently recruiting or planning to recruit green talent and people with sustainability skills, with the highest demand in renewable energy, manufacturing, operations, and IT.
Widening Global Skills Gap: Despite demand, only 1 in 8 workers currently have more than one green skill, sparking an exponential shortage as companies compete for limited talent.

Annual Marigold™ Global Consumer Trends Index Reveals Need for Brands to Deliver on Data Privacy and Personalization to Win Customer Loyalty

Retrieved on:

Tuesday, January 16, 2024

Privacy, Social media, Advertising, Generation Z, Gen, Mental health, Love, Van de Werve, Millennials, CMO, Organization, Marketing, Baby boomers, Martech

Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.

Key Points:

Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.
The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships.
Brands need to satisfy consumers' desires in key areas like customer service/support and data privacy to maintain this loyalty.
The Marigold Global Consumer Trends Index Report unlocks secrets to consumer preferences and serves as a guide for brands to strategize their approach to relationship marketing.

Global Swiss Watches Market Set to Surge with Promising CAGR of 16.25% by 2029, Showcasing Innovations in Mechanical and Digital Timepieces

Retrieved on:

Monday, January 15, 2024

Research, Generation X, Price, SWOT, Generation Z, Porter's five forces analysis, USD, Steel, Watch, Marketing, Baby boomers, Millennials, Growth, Retail

The latest comprehensive research on the Global Swiss Watches Market now unveils critical insights into the sector's projected growth, segmented analysis, and futuristic trends.

Key Points:

The latest comprehensive research on the Global Swiss Watches Market now unveils critical insights into the sector's projected growth, segmented analysis, and futuristic trends.
The report presents a detailed examination of market dynamics by value and volume, pivotal to understanding the thriving watchmaking industry.
The market's robust assessment, featuring a rich segmentation by type, price range, materials, end-users, and geographies, is aimed to offer stakeholders a panoramic view of the Swiss Watches landscape.
By drawing market segmentation across various materials, the report delves into timepieces made with precious metals, steel, bimetallic combinations, and other innovative materials.

10th Annual Customer Engagement Study Reveals Generational Shifts in How IT Decision Makers Engage with Technology Content and Advertising

Retrieved on:

Thursday, January 11, 2024

Research, Social media, Generation Z, Generation X, Baby boomers, Gen, Workplace, Customer engagement, Organization, Marketing, Literature, IDG

The study delved into the technology purchase process, analyzing the types and volume of content consumed by IT buyers, as well as the effectiveness of technology ads.

Key Points:

The study delved into the technology purchase process, analyzing the types and volume of content consumed by IT buyers, as well as the effectiveness of technology ads.
The research uncovered notable differences in content preferences among younger IT buyers, particularly Gen Z, compared to their older counterparts.
"For over a decade, our Customer Engagement Study has revealed the evolving preferences of IT decision-makers in their selection of tech vendors.
Over 98% of ITDMs said they took additional actions after encountering technology solution advertisements, with the majority conducting further online research (51%).

National Survey from Mucinex® 12-Hour Reveals Americans Feel Healthy Only Six Months Out of the Year

Retrieved on:

Friday, January 12, 2024

Weather, Family, Target, Sleep, Guaifenesin, ESOMAR, Friends, Reckitt, Opinion, Pet, Walmart, Work, Love, Market Research Society, Baby boomers, Research, Marketing, OnePoll, Public opinion

PARSIPPANY, N.J., Jan. 12, 2024 /PRNewswire/ -- Over the last year, how many days did you feel sick and not at your best? In a recent survey of 2,000 adults, Americans responded that they're on their "A" game only about 15 days per month. What's more, 46% of Americans admit that they actively worry about missing out on important events and experiences with their loved ones. That's why Mucinex 12-Hour, the #1 doctor recommended expectorant, today announced the launch of its new "Power of 12" campaign, an initiative that kicks off on 1/12 to spotlight its efficacy: one little pill that delivers 12 full hours of symptom relief, so they can spend less time suffering, and more time doing the things you love.

Key Points:

In a recent survey of 2,000 adults, Americans responded that they're on their "A" game only about 15 days per month.
What's more, 46% of Americans admit that they actively worry about missing out on important events and experiences with their loved ones.
Americans certainly wish they had more hours in the day, according to key results from the survey, commissioned by Mucinex and conducted by market research company OnePoll.
The top three reasons Americans tend to feel unwell: lack of sleep (43%), excessive stress (43%) and being sick (22%).

Second Annual Analysis + Insights Report Takes Deep Dive into Public Safety

Retrieved on:

Thursday, January 11, 2024

STATE COLLEGE, Pa., Jan. 11, 2024 /PRNewswire-PRWeb/ -- Mission Critical Partners (MCP) announced the availability of its second edition Analysis + Insights Report, which examines a plethora of technological and operational challenges and opportunities that public safety agencies are facing today.

Key Points:

Mission Critical Partners provides insights into the state of eight areas of the public safety market based on assessment data and anecdotal evidence.
STATE COLLEGE, Pa., Jan. 11, 2024 /PRNewswire-PRWeb/ -- Mission Critical Partners (MCP) announced the availability of its second edition Analysis + Insights Report, which examines a plethora of technological and operational challenges and opportunities that public safety agencies are facing today.
The report , which focuses on eight key factors, is based on MCP's proprietary assessment methodology known as the Model for Advancing Public Safety® (MAPS®).
MCP's subject-matter experts are uniquely positioned to provide this level of analysis, and we're already looking forward to producing the next annual report, because public safety's mission matters."

Be Part of the Story at The Wizard of Oz Museum

Retrieved on:

Thursday, January 11, 2024

The Wizard of Oz Museum is one of the most popular museums in the country that covers a book that emphasizes L. Frank Baum's story and its impact on American culture.

Key Points:

The Wizard of Oz Museum is one of the most popular museums in the country that covers a book that emphasizes L. Frank Baum's story and its impact on American culture.
For kids, excitement peaks when encountering artifacts in the Oz museum, when they are engaged and can make their own choices and participate in activities.
Simply type Cape Canaveral, Florida, to find The Wizard of Oz Museum, and then just look for a 12-foot-tall Tin Man.
For more information, visit The Wizard of Oz Museum at wizardofozflorida.com .

Consumer Trust Languishes at 2016 Levels

Retrieved on:

Wednesday, January 10, 2024

Organization, Family, Baby boomers, Friends, Travel, AI, Gen, Uncertainty, Generation Z

PROVO, Utah and SEATTLE, Jan. 10, 2024 /PRNewswire/ -- Consumer trust in the US is at one of its lowest points in the last decade, according to new data from Qualtrics XM Institute. Setting aside the pandemic crash in 2020, consumer trust is at its lowest point since 2016. Historically, 52% of consumers trust organizations to meet their expectations. Outside factors, such as societal and cultural factors and the economic climate, pushes trust higher or lower.

Key Points:

Setting aside the pandemic crash in 2020, consumer trust is at its lowest point since 2016.
Outside factors, such as societal and cultural factors and the economic climate, pushes trust higher or lower.
Since hitting its lowest level in 2020, trust has not recovered to pre-pandemic levels, and has even lost a little of the rebound it experienced in 2021.
"As AI becomes more prevalent in consumer interactions, trust will be more important than ever.

The Peak 65® Zone is Here, And Our Country is Not Prepared

Retrieved on:

Wednesday, January 10, 2024

Social Security, Bipartisan Policy Center, Retirement, Social, Treasury, Baby boomers, History, Government, The Washington Post, Class ring, Railroad Retirement Board, Economic Policy (journal), Fichtner, Safety, Risk, Running, Private sector, Pension, Life insurance

WASHINGTON, Jan. 10, 2024 /PRNewswire/ -- America has just entered the Peak 65® Zone, the largest surge of retiring Americans in history according to a new economic report, The Peak 65® Zone is Here – Creating a New Framework for America's Retirement Security, published today by Jason Fichtner, Executive Director of the Alliance for Lifetime Income's Retirement Income Institute, and Chief Economist at the Bipartisan Policy Center.

Key Points:

Our current retirement system is obsolete and it's time for a new retirement security framework that will help Americans fill this income gap.
Dubbed the Peak 65® generation, more than 4.1 million Americans will turn 65 each year through 2027, which amounts to more than 11,200 Americans retiring every day.
Data analyzed in the report shows millions of these retiring Americans lack sufficient protected income and face financial insecurity.
"Unlike older retired Baby Boomers, the majority of Peak 65'ers don't have pensions, which used to help fill that gap left by Social Security.

National Survey Reveals Confidence in Financial Position and the U.S. Government Could Discourage Millions from Voting in 2024

Retrieved on:

Tuesday, January 9, 2024

Politics, Frustration, Marketing, Baby boomers, Parent, Generation X, COVID, COVID-19, Confidence, Ageing, Gen, Uncertainty, Government, Unitary state

GREENSBORO, N.C., Jan. 9, 2024 /PRNewswire/ -- A lack of confidence in financial positions, heightened worries about the future, and frustration with the current state of U.S. politics have the potential to keep millions of American voters on the sidelines in 2024. Although economic results continue to be largely positive, a recent nationwide survey conducted by Sales Factory, a data-driven insights and marketing company, highlights the financial concerns that many Americans are experiencing as they enter 2024. The survey conducted in late November 2023 polled 801 Americans (21+) representative of the U.S. population.

Key Points:

The survey conducted in late November 2023 polled 801 Americans (21+) representative of the U.S. population.
Lack of Financial Confidence: Only 58% of respondents expressed confidence in their financial position as they ushered in 2024.
Generation X's Financial Struggles: Among the generations surveyed, Gen X emerged as the least confident, with only 48% expressing confidence in their financial positions.
Erosion of Confidence in Government May Discourage Voting: Concerns extend to politics, with 27% of respondents feeling that the U.S. Government is in such disarray that it is hardly worth voting.