Taco Bell® Celebrates Year Of Digital Acceleration By Spicing Up Rewards Program
"If there's one thing the Rewards program taught us in the first year, it's how eager our fans are for even more digitally enabled and personalized ways to gain access to the brand. We're excited to create a better experience for our team members and fans in the coming years -- Rewards will be a big piece of that," says Taco Bell Chief Digital Officer, Zipporah Allen. "To build on this past year's momentum, we're continuing to innovate on ways we integrate our digital platforms with restaurant designs that deliver fans the best of all-things-Taco Bell."
- IRVINE, Calif., July 29, 2021 /PRNewswire/ -- Today, the Taco Bell Rewards * program celebrates a successful first year with more digital innovations and in-restaurant experiences for its fans.
- Taco Bell Rewards and the Taco Bell app have never been more rewarding.
- Sign-ups have also grown 5x more than the first month Taco Bell Rewards launched in July 2020.
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