Orca Scan and GS1's Innovative QR Codes Arrive in UK Supermarkets
CAMBRIDGE, England, Feb. 19, 2024 /PRNewswire/ -- One of Britain's most-loved food brands, Branston , is using the Orca Scan GS1 Digital Link solution to enhance its customers' experience in major UK supermarkets.
- CAMBRIDGE, England, Feb. 19, 2024 /PRNewswire/ -- One of Britain's most-loved food brands, Branston , is using the Orca Scan GS1 Digital Link solution to enhance its customers' experience in major UK supermarkets.
- While this new Digital Link QR code might look familiar, it marks a new era for the global retail industry as it's powered by GS1's Digital Link standard.
- At this point, the traditional 1D barcode you see on packaging today will be phased out and upgraded to a GS1 Digital Link QR code.
- Cambridge-based software company Orca Scan , in partnership with GS1 UK , has designed the GS1 Digital Link solution to make creating and maintaining GS1 Digital Link QR codes as simple as possible.