Diageo

JACK MORTON HIRES KELLY ROE AS EXECUTIVE CREATIVE DIRECTOR

Retrieved on: 
Thursday, October 26, 2023

BOSTON, Oct. 26, 2023 /PRNewswire/ -- Jack Morton, the global brand experience agency, announced it has appointed Kelly Roe as SVP, Executive Creative Director. Based in Chicago, Roe joins Jack Morton from The Kitchen, the in-house creative agency at Kraft Heinz focused on digital and social creative, strategy, and production for 22+ brands.  

Key Points: 
  • Former leader of The Kitchen at Kraft Heinz joins in Chicago; Agency announces promotions and new hires in creative and strategy
    BOSTON, Oct. 26, 2023 /PRNewswire/ -- Jack Morton , the global brand experience agency, announced it has appointed Kelly Roe as SVP, Executive Creative Director.
  • Based in Chicago, Roe joins Jack Morton from The Kitchen, the in-house creative agency at Kraft Heinz focused on digital and social creative, strategy, and production for 22+ brands.
  • In her new role, Roe will oversee creative for brands including Guinness, Under Armour, P&G and several healthcare clients.
  • In addition to the appointment of Roe, the agency also announces:
    Ben Russell joins Vivi, Jack Morton's culture-forward inclusive marketing practice, as Senior Strategy Director.

Threedium Secures $11 Million Series A Led by Interpublic Group To Revolutionize High-Fidelity 3D Commerce

Retrieved on: 
Wednesday, October 25, 2023

The funds will drive the progression of spatial computing and 3D content production on the web.

Key Points: 
  • The funds will drive the progression of spatial computing and 3D content production on the web.
  • Threedium's proprietary 3D and AR engine, Unlimited3D has the highest fidelity 3D assets across web and mobile, with real-time customizable AR.
  • Mike Charalambous, Co-founder and CEO of Threedium explains, "The world of static 2D e-commerce is becoming archaic.
  • Threedium's recent funding round highlights heightened interest in 3D and AR technology, indicating industry momentum towards an immersive web.

Introducing The Cocktail Collection: A Line of Ready to Serve Premium Cocktails, Taking Hosting to the Next Level this Holiday Season

Retrieved on: 
Tuesday, October 17, 2023

NEW YORK, Oct. 17, 2023 /PRNewswire/ -- Today Diageo announces the introduction of its ready to serve premium cocktail line, The Cocktail Collection. Hitting shelves in time for the holiday hosting season, The Cocktail Collection will feature perfectly pre-mixed classic cocktails in a convenient, elevated format. The collection includes: the Ketel One Vodka Espresso Martini, Ketel One Vodka Cosmopolitan, and Tanqueray Gin Negroni, which join the Bulleit Manhattan and Bulleit Old Fashioned, already available on shelves.

Key Points: 
  • NEW YORK, Oct. 17, 2023 /PRNewswire/ -- Today Diageo announces the introduction of its ready to serve premium cocktail line, The Cocktail Collection.
  • Hitting shelves in time for the holiday hosting season, The Cocktail Collection will feature perfectly pre-mixed classic cocktails in a convenient, elevated format.
  • As consumers head into the holiday season, The Cocktail Collection also makes for the perfect host or hostess gift.
  • "The Cocktail Collection is here just in time to make holiday hosting even more memorable," said Nikhil Shah, Brand Director at Diageo.

24 Leading Companies Join New U.S. Initiative to Help Hispanic Refugees Advance Their Careers

Retrieved on: 
Wednesday, October 11, 2023

NEW YORK, Oct. 11, 2023 /PRNewswire/ -- Today, the Tent Partnership for Refugees (Tent) – a global network of more than 300 companies committed to creating economic opportunity for refugees – announced a new mentorship initiative in partnership with the National Hispanic Corporate Council (NHCC) that will help Hispanic refugees in the U.S. enter the workforce or advance in their careers.

Key Points: 
  • Each company has committed to mentor a minimum of 50 Hispanic refugees over three years, collectively reaching at least 1,200 refugees in that time, and Tent welcomes any other companies interested in joining this timely initiative to get in touch.
  • "Tent's new Hispanic Refugee Mentorship Program can help fill this gap and help mentees gain the professional guidance they need to build their careers here."
  • It's a powerful way that we can help Hispanic refugees build careers in the communities we serve," said Calandra Jarrell, Senior Vice President, Diversity and Inclusion Executive at Bank of America.
  • Companies interested in joining the Hispanic Refugee Mentorship Program in the U.S. can find out more by emailing [email protected] , and can view Tent's mentorship guide here .

Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation Initiatives

Retrieved on: 
Tuesday, October 10, 2023

NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Ipsos MMA, Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Lakshimi Sarju has joined the company as Vice President, Analytic Consulting and will also be playing an expanded role in supporting Ipsos MMA's innovative Unified Marketing Mix Modeling & Agile Attribution capabilities. 

Key Points: 
  • Innovative and solution-focused advertising executive comes to Ipsos MMA with 15 years of analytic, media, marketing mix, attribution and planning experience
    NEW YORK, Oct. 10, 2023 /PRNewswire/ -- Ipsos MMA, Inc .
  • Lakshimi joins Ipsos MMA from Horizon Next, a division of Horizon Media agency, where she led a team of analysts through all phases of advanced analytics including marketing mix modeling , structural equation modeling, match market testing and ad-hoc analyses.
  • "We are excited to welcome Lakshimi to our management team," said Patrick Cummings, CEO of Ipsos MMA.
  • Lakshimi holds a Master of Science in Statistics & Probability from City College of New York and a Bachelor of Science from Trinity College, Hartford, CT.

TANQUERAY GIN AND CHEF ERIC ADJEPONG INVITE YOU TO TAKE A SEAT AT THEIR DAMN FANCY DINNER

Retrieved on: 
Thursday, October 5, 2023

NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Today, Tanqueray gin invites anyone to make the choice to be a little (or a lotta) Damn Fancy through a dinner sweepstakes featuring a menu curated by celebrated Chef Eric Adjepong. From now through November 30th, across the U.S., those looking to elevate the everyday ordinary can enter for a chance to win a Damn Fancy dining experience.

Key Points: 
  • NEW YORK, Oct. 5, 2023 /PRNewswire/ -- Today, Tanqueray gin invites anyone to make the choice to be a little (or a lotta) Damn Fancy through a dinner sweepstakes featuring a menu curated by celebrated Chef Eric Adjepong.
  • To sign up for a chance to win a Damn Fancy dining experience inspired by the evocative world and flavors of Tanqueray, curated by Chef Eric Adjepong, visit https://www.tanqueray.com/en-us/national-dinner-series .
  • Chef Adjepong makes everyday dinners Damn Fancy with unique flavor combinations inspired by his upbringing in New York City.
  • "As a long time gin lover, I could not be more thrilled to be partnering with Tanqueray," says Chef Eric Adjepong.

CREATIVE COMMUNICATIONS & PRODUCTION AGENCY BACCHUS CELEBRATES GLOBAL GROWTH & NEWLY BOLSTERED SENIOR TEAM STATESIDE, AHEAD OF ITS 25TH YEAR

Retrieved on: 
Wednesday, October 4, 2023

NEW YORK, Oct. 4, 2023 /PRNewswire/ -- Bacchus, the leading luxury brand development and creative communications agency, celebrates its upcoming 25th anniversary year with announcements of an expanded team, leadership relocation Stateside, and business boom across its two US offices.

Key Points: 
  • NEW YORK, Oct. 4, 2023 /PRNewswire/ -- Bacchus , the leading luxury brand development and creative communications agency, celebrates its upcoming 25th anniversary year with announcements of an expanded team, leadership relocation Stateside, and business boom across its two US offices.
  • Bacchus, creative marketing communications and studio agency, expands US presence due to high client demand.
  • A senior figure joining the team, focused on North American business growth from NY, is Margaux Caniato.
  • Established in 1998, Bacchus has consistently achieved significant year-on-year growth, and successfully expanded into a range of new sectors and services.

WORLD CLASS SPONSORED BY DIAGEO CROWNS JACOB MARTIN OF CANADA AS THE 2023 GLOBAL BARTENDER OF THE YEAR

Retrieved on: 
Friday, September 29, 2023

NEW YORK, Sept. 29, 2023 /PRNewswire/ -- The 15th season of World Class announces Jacob Martin from Canada the 2023 Global Bartender of the Year! Over the past year, World Class sponsored by DIAGEO has challenged more than 10,000 elite mixologists across the globe to put their shaking and stirring skills to the test in search of the world's best bartender. The top bartenders from 55 countries descended onto São Paulo, Brazil to participate in the World Class Global Finals, featuring a series of challenges designed to test their cocktail prowess, knowledge, and creativity.

Key Points: 
  • Over the past year, World Class sponsored by DIAGEO has challenged more than 10,000 elite mixologists across the globe to put their shaking and stirring skills to the test in search of the world's best bartender.
  • The top bartenders from 55 countries descended onto São Paulo, Brazil to participate in the World Class Global Finals, featuring a series of challenges designed to test their cocktail prowess, knowledge, and creativity.
  • We have all pushed each other, learned from each other, and fed off the amazing energy from this fantastic city.
  • Within the United States, applications for the 2024 USBG Presents World Class Sponsored By DIAGEO program are open!

Trust Marketing Expands Leadership with Focus on Growth, Evolution, and Family

Retrieved on: 
Thursday, September 28, 2023

Trust CEO/Founder Howard Robertson and COO/Founder Beverly Robertson proudly announce the appointments of son Ryan Robertson as Trust Marketing Corporate President and daughter Adrienne Robertson King as Trust Marketing Corporate Vice President.

Key Points: 
  • Trust CEO/Founder Howard Robertson and COO/Founder Beverly Robertson proudly announce the appointments of son Ryan Robertson as Trust Marketing Corporate President and daughter Adrienne Robertson King as Trust Marketing Corporate Vice President.
  • Howard and Beverly Robertson built Trust Marketing on the solid foundation of two impressive corporate careers in Memphis where they were both born.
  • Trust Marketing is built on over a century of their combined marketing, communications, and public/media/community relations experience.
  • Ryan Robertson, her youngest brother, has stellar marketing credentials, most recently as the SVP of Marketing for Group Black.

The Singleton Leads Scotch Whisky to Embrace Chinese Reunion Culture

Retrieved on: 
Thursday, September 28, 2023

ZHANGZHOU, China, Sept. 28, 2023 /PRNewswire/ -- From July to September, the single malt scotch whisky market leader from Diageo Group, The Singleton, has been unveiled a chapter of "Reunite with True Richness" in China, igniting a full-spectrum of Mid-Autumn experiences. On 30th – 31st August, under the year's grandest supermoon, The Singleton hosted a grand banquet at the Fujian Hundred-Year Tulou, symbolizing core southeast culture. On that evening, a massive drone light show and fireworks illuminated the circular sky, allowing people to enjoy richness in a harmonious atmosphere. In terms of its cultural significance, the remarkable event seamlessly integrated the Chinese reunion culture with the Scotch whisky experience, exemplified its mission of cultural localization and brought true richness to China's Mid-Autumn Festival celebrations. This once in a lifetime cultural feast in the heart of southeast China attracted whisky and Cognac enthusiasts from all over China and generated significant buzz on social media.

Key Points: 
  • On 30th – 31st August, under the year's grandest supermoon, The Singleton hosted a grand banquet at the Fujian Hundred-Year Tulou, symbolizing core southeast culture.
  • In terms of its cultural significance, the remarkable event seamlessly integrated the Chinese reunion culture with the Scotch whisky experience, exemplified its mission of cultural localization and brought true richness to China's Mid-Autumn Festival celebrations.
  • Specifically, within the single malt scotch whisky category, The Singleton is the top-selling brand.
  • Festival reunion culture has provided international brands with an entry point into the Chinese market.