Diageo

Nature’s Fynd Strengthens Leadership Team with Strategic New Hires

Retrieved on: 
Thursday, November 30, 2023
Cream, Procter & Gamble, Marketing, Yellowstone National Park, Vanguard, Wendy, Keurig, Diageo, Procter, Fungus, Cream cheese, Behr, Costco, Empowerment, HR, Quality, Nature, Workplace, Water, Inclusion, Cheese, Food, Face, Danone North America, Organization, Climate, Food safety, CPG, Snack, Senior, Management

The food company’s leadership team now includes Wendy Behr, Chief Product Officer, Christine Rogers-Raetsch, Chief People Officer and Jaime Frye, Senior Vice President of Sales.

Key Points: 
  • The food company’s leadership team now includes Wendy Behr, Chief Product Officer, Christine Rogers-Raetsch, Chief People Officer and Jaime Frye, Senior Vice President of Sales.
  • These appointments come at a pivotal time for Nature's Fynd, as the company continues to expand its retail product offerings and make strides in the food tech industry.
  • The new hires will be integral to delivering exceptional products to consumers, attracting and retaining top talent, and driving Nature's Fynd's growth in retail and commercial endeavors.
  • “Nature's Fynd has always been at the forefront of innovation across many fronts,” said Karuna Rawal, Chief Marketing Officer/Chief Revenue Officer, Nature’s Fynd.

ZACAPA LAUNCHES FIRST-EVER GLOBAL CREATIVE CAMPAIGN "LIPS TO SOUL," REDEFINING THE WORLD OF DARK SPIRITS INTO A WORLD OF VIBRANT WONDER

Retrieved on: 
Thursday, December 21, 2023
Partnership, PR, Woman, Diageo, Taste, Crave, Ageing, Beauty, Love, Light, OOH, Magic, Growth, Whale, Female, History, House

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- In the verdant, lush landscape of Guatemala, Zacapa's home, lives our magical "House Above the Clouds," Zacapa's aging facility located in the mountains 7,500 feet above sea level. It's a place where a multitude of barrels age under the careful watch of Lorena Vásquez, one of the few female master blenders in the world of spirits. When Lorena determines that the rums are aged to perfection, hand-selected barrels are meticulously blended before traveling to Mixco to be poured into Zacapa's signature curved bottle, which is wrapped with handwoven bands of Petate by a community of over 700 women.

Key Points: 
  • It is that feeling of discovery and elevation that inspired Zacapa's first-ever global creative campaign, "Lips to Soul," inviting consumers to discover a world of warmth and wonderment.
  • A world that sparks the senses and makes you fall in love with the award-winning, one-of-a-kind liquid experience that is Zacapa.
  • We are redefining the world of dark spirits, and taking the brand into a bold, contemporary space.
  • The campaign will roll out in markets around the world, marking the largest globally-led campaign in Zacapa's history.

Diageo North America Earns Top Score in Human Rights Campaign (HRC) Foundation’s 2023-2024 Corporate Equality Index

Retrieved on: 
Thursday, November 30, 2023
Professional Services, LGBTQ+, DEI (Diversity, Equity and Inclusion), Retail, Consumer, Wine & Spirits, Food, Beverage, Longevity, Corporate Equality Index, HRC, Equality, Diageo, Culture, CEI, Progress, Benchmarking, Human Rights Campaign, Diversity, Society, Workplace, Nursing

Diageo North America has been recognized as an Equality 100 Award winner by receiving a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.

Key Points: 
  • Diageo North America has been recognized as an Equality 100 Award winner by receiving a score of 100 on the Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index (CEI), the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality.
  • “I am particularly proud of the longevity with which we have been able to maintain this recognition from our longtime partners at the Human Rights Campaign,” noted Chanté Butler, Vice President, Inclusion and Diversity, Diageo North America.
  • Diageo North America’s efforts in satisfying all the CEI’s criteria earned a score of 100 and the designation as recipient of the Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion.
  • Diageo understands that there is work to be done to achieve full lived equality in the workplace.

 Diageo North America donates ten million cans of water to Convoy of Hope to support disaster relief response efforts

Retrieved on: 
Thursday, November 16, 2023
Philanthropy, Retail, Wine & Spirits, Other Philanthropy, Foundation, Food, Beverage, Disaster, Wildfire, Workforce, Tornado, Diageo, Multimedia, Drinking water, Convoy, City, Public engagement, Partnership, Water, Government, SVP, Pharmaceutical industry, Hope

Diageo North America is donating ten million, 12-ounce cans of water to humanitarian organization Convoy of Hope to assist local communities across the United States experiencing natural and humanitarian disasters.

Key Points: 
  • Diageo North America is donating ten million, 12-ounce cans of water to humanitarian organization Convoy of Hope to assist local communities across the United States experiencing natural and humanitarian disasters.
  • The cans will be prepositioned in key facilities for deployment to communities and relief organizations during times of need.
  • Once the cans are filled, Convoy of Hope will distribute them to its Springfield, MO distribution center and other distribution partners around the country.
  • “Diageo’s donation of ten million cans will fill a critical need during Convoy’s disaster relief efforts.

UK companies struggle to meet increasing demands for transparency: Comprend

Retrieved on: 
Thursday, December 14, 2023
Communication, Marketing, Reckitt, Learning, Shell, BP, Sustainability, Diageo, Research, Career, Environment, Ageing, ESG

This year, BP topped the list of UK companies, scoring highest overall for their sustainability, careers, investor and press and media content.

Key Points: 
  • This year, BP topped the list of UK companies, scoring highest overall for their sustainability, careers, investor and press and media content.
  • LONDON, Dec. 14, 2023 /PRNewswire/ -- The UK's top companies are failing to meet increased stakeholder demands for online transparency by failing to include sought-after and essential information on their websites.
  • New research by leading partner for tech-enabled communications and marketing Comprend, which ranks the UK's top 200 companies through their corporate websites, found UK companies do not have key information desired by including investors, analyst and job seekers.
  • The UK companies are measured against a set of criteria, based on these stakeholder expectations and then given an overall score.

Diageo launches inaugural global consumer trends report, 'Distilled'

Retrieved on: 
Wednesday, December 13, 2023
Gordon's Gin, Television, Guinness, Diageo, Marketing, Health, Social media, Happiness, VR, AI, TBA, Pleasure, Retail, Tourism, Smirnoff

LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.

Key Points: 
  • LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.
  • The report has uncovered five global trends that are shaping consumer behaviour.
  • This is one of the newer trends but on the rise (+39%), with consumers searching for meaningful & unique experiences over wealthy gifts.
  • Giles Hedger, Global Consumer Planning Director at Diageo, commented: "Socialising is the wider behavioural 'category' that drives Total Beverage Alcohol consumption - it's the fuel that powers the engine.

Diageo launches inaugural global consumer trends report, 'Distilled'

Retrieved on: 
Wednesday, December 13, 2023
Gordon's Gin, Television, Guinness, Diageo, Marketing, Health, Social media, Happiness, VR, AI, TBA, Pleasure, Retail, Tourism, Smirnoff

LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.

Key Points: 
  • LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.
  • The report has uncovered five global trends that are shaping consumer behaviour.
  • This is one of the newer trends but on the rise (+39%), with consumers searching for meaningful & unique experiences over wealthy gifts.
  • Giles Hedger, Global Consumer Planning Director at Diageo, commented: "Socialising is the wider behavioural 'category' that drives Total Beverage Alcohol consumption - it's the fuel that powers the engine.

TEQUILA DON JULIO PARTNERS WITH WORLD-RENOWNED ARTIST FELIPE PANTONE TO BRING THE ENERGY OF MODERN MEXICO TO MIAMI

Retrieved on: 
Wednesday, December 6, 2023
Por Amor, The Temple House, Tequila, Mexican Americans, Senior, RSVP, Culture, Letter, Love letter, Partnership, Exhibition, Diageo, Portrait, Pantone, Fashion design, Love

NEW YORK, Dec. 6, 2023 /PRNewswire/ -- As thousands descend upon Miami for the highly anticipated international art fair, Tequila Don Julio is debuting a first-of-its-kind collaboration with world-renowned artist Felipe Pantone, bringing attendees on an immersive journey into the vibrant heartbeat of modern Mexico through Pantone's unique kinetic art and digital expression. 

Key Points: 
  • He invites us to perceive and appreciate the profound significance of capturing a nation's soul and elevating it onto a global stage.
  • Christina Choi, Senior Vice President of Tequila at Diageo North America, shares "Tequila Don Julio is proud to invite all to celebrate the modern spirit of the country that this brand calls home.
  • "As a Mexican American photographer, I am honored to continue my work with Tequila Don Julio and join them in celebrating the magnificent culture of modern Mexico through my lens," says photographer Thalia Gochez.
  • Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly.

Diageo launches 'The Magic of Moderate Drinking' ahead of the festive period

Retrieved on: 
Friday, December 1, 2023
Eye, Seedlip, Alcoholism, Marmalade, Tanqueray, Food, Magic, Research, Progress, Friends, Loss of citizenship, Smirnoff, Partnership, Water, Drinking, Society, OOH, Guinness, Diageo

LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.

Key Points: 
  • LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.
  • The campaign will show consumers that by drinking better, not more, you can savour every moment and occasion.
  • Supporting the launch of the campaign, Diageo has created a new and refreshed dedicated positive drinking page on its website.
  • The site will be host to resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands.

Diageo launches 'The Magic of Moderate Drinking' ahead of the festive period

Retrieved on: 
Friday, December 1, 2023
Eye, Seedlip, Alcoholism, Marmalade, Tanqueray, Food, Magic, Research, Progress, Friends, Loss of citizenship, Smirnoff, Partnership, Water, Drinking, Society, OOH, Guinness, Diageo

LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.

Key Points: 
  • LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.
  • The campaign will show consumers that by drinking better, not more, you can savour every moment and occasion.
  • Supporting the launch of the campaign, Diageo has created a new and refreshed dedicated positive drinking page on its website.
  • The site will be host to resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands.