DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected™
DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.
- DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising.
- Advertisers can now complement their CTV buys on SLING TV with access to premium DISH TV inventory.
- NEW YORK, May 31, 2023 /PRNewswire/ -- DISH Media , leaders in impression-based TV advertising, today launched DISH Connected™, a first-of-its-kind solution that allows DISH TV's live linear inventory to be programmatically executed.
- "Now with DISH Media creating this innovative solution, media buyers can use today's advanced data ecosystem – including a brand's first party data – to make the most informed buy possible on linear TV.