NPS Prism reveals America's customer loyalty leaders in its latest U.S. Benchmark Report
NEW YORK, Feb. 21, 2024 /PRNewswire/ -- NPS Prism®, Bain & Company's customer experience (CX) benchmarking service, reveals America's customer loyalty leaders in its latest U.S. Benchmarks Report, The research measures Net Promoter ScoreSM, a widely used metric of customer sentiment and loyalty, using a double-blind survey of thousands of customers to assess more than 1,000 companies across 10 industries. The result is the most comprehensive, unbiased customer loyalty leaderboard available on the market. The companies below received the highest rankings in their sectors.
- Payment solutions like peer-to-peer (P2P) and buy now, pay later (BNPL) have continued to see increased usage since 2021 and, with that, higher customer expectations.
- The impact of inflation and pricing on utility customer sentiment depends on critical factors, such as proactive communication and consistent transparency relating to rate changes.
- In a competitive pharmacy landscape, local independent pharmacies and Publix emerge as industry leaders as they shift focus to personalized customer experience.
- This report summarizes each industry's key customer sentiment metrics, including relationship NPS (rNPS), which captures the overall customer sentiment about a particular brand, and/or product NPS (pNPS), which measures customer satisfaction at the product level.