Ronn Torossian, 5WPR CEO, on the Value of PR Stunts
NEW YORK, Jan. 4, 2022 /PRNewswire/ --In a continued series of book excerpts from Ronn Torossian's recently released book, " For Immediate Release ," he reveals some tricks here on the value of PR stunts .
- NEW YORK, Jan. 4, 2022 /PRNewswire/ --In a continued series of book excerpts from Ronn Torossian's recently released book, " For Immediate Release ," he reveals some tricks here on the value of PR stunts .
- As Torossian's book notes, "While PR stunts can be fast and relatively simple, they are not without their challenges and risks.
- A PR stunt that received mixed reception was the announcement of Superman's death by DC Comics in 2019.
- Still, controversy can, when used wisely, be an effective ingredient in staging a PR stunt.