United Soccer League

el Jimador Spiked Bebidas Launches Nationwide in Four Bold Flavors and Announces USL Partnership

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Thursday, February 29, 2024

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SAN ANTONIO and LOS ANGELES , Feb. 29, 2024 /PRNewswire/ -- el Jimador® Spiked Bebidas is proud to announce its nationwide launch after a successful test launch in limited states in 2023. el Jimador® Spiked Bebidas are deliciously crisp malt flavored beverages serving up vibrant, tequila inspired flavors perfect for any occasion.

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el Jimador® Spiked Bebidas blend just the right amount of sweetness and natural flavors, delivering a unique, sophisticated, and quality drinking experience in every can.
el Jimador® Spiked Bebidas are rolling out nationwide in 2024 in a 12-pack variety pack with four thirst quenching flavors: Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise.
Together el Jimador® Spiked Bebidas and the USL will give fans a unique inside look at the lives of professional soccer players across the country.
"We can't wait for fans to try our exhilarating new el Jimador® Spiked Bebidas," said Arturo Vargas, Senior Brand Manager – el Jimador® Spiked Bebidas.

Birmingham Legion FC announces the extension of a multi-year partnership with Coca-Cola Bottling Company United, Inc. through 2029

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Tuesday, February 13, 2024

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BIRMINGHAM, Ala., Feb. 13, 2024 /PRNewswire/ -- Coca-Cola Bottling Company United, Inc. will extend its kit and team sponsorship through 2029.

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BIRMINGHAM, Ala., Feb. 13, 2024 /PRNewswire/ -- Coca-Cola Bottling Company United, Inc. will extend its kit and team sponsorship through 2029.
To continue to provide quality, refreshing products to all fans, as well as the team for the duration of the partnership.
Founded in 2019, Birmingham Legion FC now enters its sixth season of competition in the United Soccer League's Championship division, the league's highest level.
Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the third-largest bottler of Coca-Cola products in the United States.

Paradise Coast Sports Complex Welcomes USL Naples Expansion Team in 2025

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Wednesday, January 24, 2024

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NAPLES, Fla., Jan. 24, 2024 /PRNewswire/ -- Paradise Coast Sports Complex(PCSC) and The Sports Facilities Companies (SFC) are proud to announce that it will be the new home of the United Soccer League's (USL) expansion team, USL Naples. This exciting news was revealed at a press event on January 17, where the USL awarded the franchise to Naples, Florida.

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NAPLES, Fla., Jan. 24, 2024 /PRNewswire/ -- Paradise Coast Sports Complex (PCSC) and The Sports Facilities Companies (SFC) are proud to announce that it will be the new home of the United Soccer League's (USL) expansion team, USL Naples .
"We are honored to partner with a league of distinction and excited to showcase the Paradise Coast Sports Complex in national professional competition," said Adrian Moses, General Manager of Paradise Coast Sports Complex.
To celebrate the arrival of USL Naples, the Paradise Coast Sports Complex is hosting a kick-off party on Saturday, Jan. 27, from 3-5:30 pm.
Join us at the Paradise Coast Sports Complex on January 27 and be a part of the USL Naples journey.

HotelPlanner Celebrates 20 Years Serving All Travelers

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Wednesday, December 20, 2023

Since the company’s founding in 2003, HotelPlanner has worked to stay ahead of the technology curve with new innovations to meet the evolving needs of travelers.

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Since the company’s founding in 2003, HotelPlanner has worked to stay ahead of the technology curve with new innovations to meet the evolving needs of travelers.
We were one of the first companies to flip the group booking model so that hotels bid on travelers’ group requests, a revolutionary concept back in 2003.
HotelPlanner added Lucid Travel to its family of brands to expand the company’s reach in sports team travel and hospitality.
“HotelPlanner is helping sports and entertainment properties unlock this significant revenue stream in a very unique category to create a true business partnership.”

L.A. County's Antelope Valley Primed for Professional Soccer

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Wednesday, October 4, 2023

Men's pro and women's pre-pro teams both will play at Lancaster Municipal Stadium, in partnership with City of Lancaster

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Men's pro and women's pre-pro teams both will play at Lancaster Municipal Stadium, in partnership with City of Lancaster
Stadium to be renovated into a 5,300-seat, soccer-specific facility
LANCASTER, Calif. and TAMPA, Fla., Oct. 4, 2023 /PRNewswire/ -- The City of Lancaster, CA (Lancaster), the United Soccer League (USL), and Antelope Valley Soccer, Inc. (USL Antelope Valley) today announced plans to bring men's professional and women's pre-professional soccer to the Antelope Valley (AV).
This unique, public-private partnership will bring professional soccer to the Antelope Valley to be played in only the fourth professional soccer-specific stadium in Southern California.
The Antelope Valley region is located in north Los Angeles County, anchored by the cities of Lancaster and Palmdale.
Combined with the surrounding municipalities, the Antelope Valley has a diverse and growing population of more than 500,000.

Driving Success: SeatGeek Signs ‘Major’ Deal with PGA of America as Official Ticketing Supplier

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Wednesday, June 21, 2023

SeatGeek , the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an exclusive partnership with the PGA of America.

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SeatGeek , the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an exclusive partnership with the PGA of America.
With this deal, SeatGeek becomes the organization’s Official Ticketing Supplier for its premiere championship events, including the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship, as well as the 2025 Ryder Cup.
As part of the deal, PGA of America will have access to SeatGeek’s cutting-edge back-end technology, Unify.
“PGA of America has always been a catalyst for change within golf,” said Jeff Ianello, Head of Sales, North America & Executive Vice President at SeatGeek.

Attain Sports and Entertainment and D.C. United Ownership Group Partner to Launch Super League Washington, D.C. Women's Professional Soccer Team

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Tuesday, May 16, 2023

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MCLEAN, Va., May 16, 2023 /PRNewswire/ -- Attain Sports and Entertainment, led by Founder and CEO Greg Baroni and in partnership with the D.C. United Ownership Group, has announced today that they are starting a new, professional women's soccer team as part of the United Soccer League (USL) Super League. With a player-centric and values-driven focus, the team, currently called Super League Washington, D.C., will be a platform to connect diverse communities and create impact through the power of sports.

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MCLEAN, Va., May 16, 2023 /PRNewswire/ -- Attain Sports and Entertainment, led by Founder and CEO Greg Baroni and in partnership with the D.C. United Ownership Group, has announced today that they are starting a new, professional women's soccer team as part of the United Soccer League (USL) Super League.
With a player-centric and values-driven focus, the team, currently called Super League Washington, D.C. , will be a platform to connect diverse communities and create impact through the power of sports.
"I am excited to extend our partnership with the D.C. United Ownership Group and add another exciting chapter to the remarkable history of major league sports in the Washington, D.C. area by starting this new Super League team," said, Greg Baroni.
Super League Washington, D.C. will begin the process of scouting elite players, coaches, and managers as they bring the team together in the coming months.

It’s a Hole in One: LPGA Signs Historic Deal with SeatGeek as First Tour-Wide Ticketing Partner in the U.S.

Retrieved on:

Tuesday, April 25, 2023

SeatGeek is the first-ever tour-wide ticketing partner for U.S.-based tournaments on the LPGA Tour.

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SeatGeek is the first-ever tour-wide ticketing partner for U.S.-based tournaments on the LPGA Tour.
The partnership kicks off this summer in preparation for the 2024 season, with tickets to the 2024 Solheim Cup available on May 31, 2023.
“Our partnership with LPGA is nothing short of a perfect match,” said Danielle du Toit, President at SeatGeek.
“This deal will allow us to interact with a brand new fanbase centered around the tournament-going experience.

Let’s Go Boot Scootin’: Tennessee Titans Select SeatGeek to Power a More Innovative and Engaging Event Day Experience

Retrieved on:

Monday, March 27, 2023

SeatGeek , the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an exclusive partnership with the National Football League’s Tennessee Titans.

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SeatGeek , the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an exclusive partnership with the National Football League’s Tennessee Titans.
The new deal marks SeatGeek’s sixth NFL partnership as its Official Ticketing Partner, starting with the 2023 season.
SeatGeek’s innovative technology will also power all concerts and other events in Nissan Stadium, excluding any events already on sale prior to April 1, 2023.
“The Titans and venue staff at Nissan Stadium are looking years into the future, implementing state-of-the-art technology that will impact the live event experience for today’s fans and the fans of tomorrow.

AstroTurf celebrates milestones and future with third annual AstroTurf Day

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Tuesday, March 21, 2023

DALTON, Ga., March 21, 2023 /PRNewswire-PRWeb/ -- The scoreboard on the Houston Astrodome read "You are about to witness an historic event," on March 21, 1966, to commemorate the first major league baseball game played on a synthetic surface.

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AstroTurf® is also a preferred turf for college athletic programs, high schools, and sports complexes across the United States.
More than 55 years later, we continue to mark that historic day with the third annual AstroTurf Day.
Established in 2021 in Dalton, Georgia, home to AstroTurf's manufacturing facility since 1968, we celebrate our history and milestones as well as the future.
The third annual AstroTurf Day is set for Tuesday, March 21, 2023.