DOVE LAUNCHES #FREETHEPITS CAMPAIGN TO ENCOURAGE UNDERARM CONFIDENCE DURING NEW YORK'S BIGGEST WEEK IN FASHION
ENGLEWOOD CLIFFS, N.J., Sept. 6, 2023 /PRNewswire/ -- According to NEW Dove research, 8 in 10 women believe their armpits don't look, feel or sweat like the ideal.* But underarm insecurities are so last season. The latest trend? Confidence. Dove is launching #FreeThePits, a series of initiatives to encourage women everywhere to reject underarm stereotypes and embrace their pits whether they're light or dark, bumpy or smooth, stubbly or in full bloom.
- Dove is launching #FreeThePits, a series of initiatives to encourage women everywhere to reject underarm stereotypes and embrace their pits whether they're light or dark, bumpy or smooth, stubbly or in full bloom.
- * Additionally, the Dove Underarm Confidence Survey (2022) found:
80% of women believe society promote an 'ideal' underarm; most say the 'ideal' underarm should be hairless, smooth, odorless, and even-toned
This September, Dove is shaking things up around fashion week to empower women to reject armpit stereotypes and overcome their underarm anxieties. - Join Dove in rejecting armpit stereotypes and celebrating your perfect pits by sharing your underarm story, tagging @Dove and #FreeThePits.
- To learn more about Dove and the #FreeThePits campaign, visit Dove .