Mindshare Canada Study Finds Voice Search in Canada Has More Questions Than Answers
The proprietary research identified voice technology trends amongst Canadians and differences between voice technology users, segmented across English Canadians and French Canadians.
- The proprietary research identified voice technology trends amongst Canadians and differences between voice technology users, segmented across English Canadians and French Canadians.
- French Canadians have fun with the voice search but English Canadians are very practical setting alarms for example.
- About 40% of English Canadians use voice tech regularly or occasionally, compared to only a third of French Canadians.
- Mindshare Canada released its research as a local extension of the Mindshare Global Speak Easy study that was conducted in 8 markets through a JWT + Mindshare collaboration research piece.