IBM Watson Advertising and Adweek Create Institute for Brand Marketing™
CANNES, France, June 17, 2019 /PRNewswire/ --IBM (NYSE: IBM ) and Adweek, LLC today announced the creation of the Institute for Brand Marketing, a program for marketers designed in partnership with IBM Watson Advertising and Adweek.
- CANNES, France, June 17, 2019 /PRNewswire/ --IBM (NYSE: IBM ) and Adweek, LLC today announced the creation of the Institute for Brand Marketing, a program for marketers designed in partnership with IBM Watson Advertising and Adweek.
- "IBM Watson Advertising and Adweek created this program to help fill a void in the marketplace for marketers who are looking for continual learning and development," said Randi Stipes, Chief Marketing Officer for IBM Watson Media and Weather.
- "Adweek and IBM Watson Advertising share a similar view for the need for more education and training of today's brand marketers," said Jeffrey Litvack, Chief Executive Officer at Adweek.
- For more information about the Institute for Brand Marketing in partnership with IBM Watson Advertising, please visit website adweek.com/ibm .